Short profile of the PVG Group
PVG OFFICES IN
The PVG Group is an international trading com-
panies specialise in marketing, sales and distribu-
pany which consists of sales and production com-
tion. Several hundred products are included in
The Netherlands
panies. The main focus is the European consumer
the range, for instance, paraffin heaters, pellet
Belgium (2x)
market for products and services in the field of
heaters, mobile air conditioners and dehumidifi-
France
domestic heating, cooling, (de)humidifying and
ers. These products are sold to both retailers and
Italy
purifying. The second main focus is the European
e-retailers.
Poland Slovenia
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market for consumers who require consumer-
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packaged fluids.
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Spain
PVG applies the ‘think global, act local’ principle to its business. This is substantiated by a functional
Switzerland P V G P V G
Climates
organisation whereby the interaction between
The market is served by PVG sales companies in
PVG Holding, the various sales areas, retailers and
various European countries. Other sections of the
e-retailers is of particular importance.
market are covered by agents who are coordinated by our Head Office based in Oss, the Netherlands,
P V G
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agents
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or one of the PVG sales companies. The sales coma short profile
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Fluids
Holding
The filling plant is located in Ghent’s harbour in
PVG Holding centrally coordinates various activi-
Belgium. It specialises in purchasing, filling, sell-
ties including a number of financial and legal ac-
ing and distribution. The range consists of sev-
tivities, ICT, HRM, product development, purchase
eral dozen products, for instance paraffin, screen
and marketing.
wash, bio ethanol and demineralised water. These
Company values The values of the PVG Group are the sustainable
products are sold directly or through sales compa-
The Board of Directors furthermore keeps tabs on
principles of our organisation within which we
nies to retailers and e-tailers.
the results and development of the entire PVG
have to be able to achieve our ambitions. These
Group. Joint purchasing combined with direct and
values are the codes of conduct that are central
The plant manufactures products under both
detailed margin management is utilised to add
to everything we do. They are driving forces and
PVG brands and private labels. Alongside sales
value to the entire chain. A reduction in opera-
guidelines for our behaviour, the way in which
and filling, the entire process from purchasing to
tional costs is achieved through continuous and
we make decisions and how we work together.
the storage of semi-manufactured products and
stringent cost control.
• Serve customers • Search opportunities • Stimulate colleagues • Share success
the design of labels in accordance with European legislation is performed in-house. 6
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Serve customers
Search opportunities
PVG people are specialists and sell profitable total
PVG people offer solutions within the budgets of
concepts which include a full service approach in
consumers and with the right return for our or-
easily handling our concepts. The product information
ganisation. We continuously respond in an innovative
we have is reliable, available and clear. People can depend
manner to changes in the fields of markets, consumers,
on us. We deal with complaints correctly and approach all
products and services, employees, processes and proce-
stakeholders in a sympathetic and caring manner.
dures, strategic partnerships, suppliers and government, both locally and internationally.
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Stimulate colleagues
Share success
PVG people share their opinions and ideas
PVG people believe in today, in tomorrow and
about their working environment and the way
the work we will do in the future that will lead
in which the business operates. We understand
to success. We make sure that PVG remains a deci-
each other and communicate fairly through short
sive player on markets at the right time. Targets set
communication lines. We take responsibility to de-
each year are achieved and result in a competitive
velop the company and contribute to the way in
edge, so that our uniqueness is maintained, both
which the organisation does business.
now and in the long term. PVG people remain proud and committed.
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A little bit of history In Oss, the Netherlands, in 1980 founder
the professional retail channel. The retailers guar-
company started producing and distributing its own
Zibro. PVG’s concept ‘Zibro – home made climates’
Peter van Vugt started importing mo-
antee a personal approach to consumers and pro-
fuel under the name Zibro Plus. The introduction of
offers consumers solutions and provides e-tailers
bile heaters and acquired exclusive sales
vide a clear explanation of the product. Various
dehumidifiers and air conditioners under the name
and retailers with the opportunity to create turn
rights for the Netherlands. Initially, the
brands were sold with Zibro Kamin occupying
Zibro Clima was an important step towards the
over all year long. PVG has developed into a major
heaters were a sideline however the
centre stage.
development of a more extensive product range
player and has already sold more than 5 million
that influences air quality year round.
devices, bottled over 1 billion litres of paraffin and
product’s potential soon became apparent through direct sales at trade shows and at
In the years that followed, PVG acquired the sales
the sales location in Oss.
rights for all of Western Europe, Scandinavia and
In Europe in recent years, consumers have dis-
various Eastern European countries. The heaters
played ever increasing interest in air and water
A short time later, the sale of mobile heaters be-
underwent further development in cooperation
quality in domestic environments. This occasioned
came the main activity of a separate organisation
with Japanese supplier Toyotomi and the principal
combining various product groups within the
with distribution primarily taking place through
innovations were protected using patents. The
trading company to form a single, strong brand:
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products are sold through about 15,000 e-tailers and retailers across Europe.
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13
The Zibro brand
field of heating, cooling, (de)humidifying and
live in and the water you consume. Influencing
purifying; consumers find the right products.
these factors contributes to feeling good.
serves the market. Our main brand is, of course,
Brand with a vision
Zibro is convinced that these factors can only be-
Zibro. The ‘home-made climates’ concept was
Zibro is based on the basic principle that how you
come more important still in the future. People are
developed especially for the Zibro brand.
feel is – to a large extent – determined by cer-
becoming increasingly aware of the effect these
Zibro offers a total concept (advice, service, equip-
tain factors in your personal environment; in the
factors have on their health and mental wellbe-
ment) which has more to offer than merely selling
PVG uses the Zibro concept to offer solutions to
broadest sense of the word. All of your senses
ing. Zibro stimulates this awareness, by providing
a product.
e-tailers, retailers and consumers. Zibro can be
and your mood are influenced by temperature,
information and advice to e-tailers and retailers
utilised by e-tailers and retailers throughout the
humidity, purity, odour, sound, circulation, the
and consumers. Zibro demonstrates that you can
year, Zibro is always profiled as an expert in the
oxygen content and other factors of the air you
feel good by responding to these factors.
The PVG Group has various brands with which it
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The other brands
the different buying chains throughout Europe.
Finally
In the fluid market, PVG has introduced several Besides the Zibro brand, the PVG Group also of-
brands to the market, such as LiquiCar and
By continuously searching for new opportunities,
fers other brands in the climate market. These
LiquiHome. All are used for a wide range of fluid
stimulating our colleagues and taking responsi足
brands are mainly created to realise up-selling and
products. Fluids are also produced under a private
bility, we are able to serve our customers properly
therefore support the Zibro brand.
label.
and share the successes we achieve.
The most familiar bottom line brand in these
Offering a combination of A brands and bottom
In cooperation with our business partners, we
PVG markets is Tectro. This brand represents ex-
line brands gives e-tailers and retailers the oppor-
continue to develop concepts that meet consumer
tremely attractive pricing and a long service life.
tunity to serve a range of target groups through
needs. This enables the PVG Group to remain an
Diversification in bottom line brands is used to serve
one single partner.
authority in the markets we serve. We will always remember our past, develop the present and challenge the future!
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PVG Group www.pvg.eu