ZETES ANNUAL REPORT 2013 | CREATING TOMORROW BY INVESTING TODAY
ZETESATHENA - SMART IN-STORE MANAGEMENT
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ZetesAthena is a complete solution for the creation, storage and deployment of in-store management applications in the cloud. From reception to stock-taking, from repricing to replenishment, from access to product information to click & collect, data management is centralized and simple, with no requirement for heavy investment.
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Difficulties faced by multinationals in managing applications
Reduced investment and ease of management
Here too, new buying habits are strongly influencing companies' technology decisions. Increasingly, well-informed customers are using a growing number of channels to check the price and availability of products and then make purchases. This implies first, that store chains need to offer multiple distribution channels and, secondly, that they require full inventory visibility, both at the branch consulted and others (to redirect the customer if necessary), product information, etc. Addressing the loss of potential sales due to ‘out of stocks’ is a primary challenge.
Solutions to improve store processes are widespread and generally offer very similar functionality. Zetes has an important differentiator with the MCL Mobility Platform. This is advantageous for retailers with a large number of stores to manage, particularly in the clothing and luxury goods sectors, as well as airport shops and concessions. Using the platform minimizes their IT investments at each point of sale.
The multiplication of distribution channels calls for very accurate inventory management as well as shipping and returns. Many stores go out of business daily because they lack processes adapted to this new reality. Here too, fierce competition and the economic environment are pushing companies to find ways to reduce their investment.
ZetesAthena customers have an advantage in terms of time spent by their employees dealing directly with customers rather than on administrative and technical tasks. The solution also allows a more fluid exchange of information between different branches of the same chain, including stock availability data. In combination with ZetesMedea and ZetesChronos, ZetesAthena offers a perfect solution to manage processes affected by the multiplication of distribution channels.