Foundation News Smalls said, “these educational programs are specifically designed to enhance the alignment of the fraternity/sorority experience with the changing dynamics of higher education through new skill development and the application of new concepts. We thank ZTA for investing in the professional development of our members in such a meaningful way.” The AFA Foundation created a new donor level—the Founders’ Club—as result of ZTA’s grants, the first totaling more than $50,000 to AFA.
New Foundation microsite
Each year, Zeta Tau Alpha parents, alumnae and collegians have the opportunity to send ZTA Valentines by donating to the ZTA Foundation. Personalized messages from the sender are inserted inside. Proceeds help fund the Fraternity’s educational programming. This year’s card features candy hearts with fun ZTA sayings.
The ZTA Foundation has a new online presence in the form of a “microsite,” accessible through its own link (www. zetataualpha.org/foundation) or from the pull-down menus of the main ZTA website (www.zetataualpha.org)
The microsite was launched on Oct. 1, 2011, as Breast Cancer Education and Awareness Month began. Its background color was pink throughout October and returned to ZTA turquoise in November. It features a homepage video, news stories and quick links to Foundation activities like the Race for the Cure®, NFL’s Crucial Catch campaign and Yoplait’s Save Lids to Save Lives®. Members and friends can also donate to the Foundation directly from the microsite at www.zetataualpha.org/donate.
Another awesome pink October Zeta Tau Alpha collegians, alumnae and staff members experienced another successful Think Pink® month of October
with promotional and fundraising activities in support of breast cancer education and awareness across the country. (See pictures on pages 32 & 33.) ZTA members participated with 26 National Football League games as part of the league’s A Crucial Catch campaign. Social media played a large role in spreading the word about our involvement with the NFL. Nearly 40 NFL players and staff members included ZTA’s Twitter messages on their own “tweets,” sending ZTA’s Think Pink® message to hundreds of thousands of fans. In the seventh year of our partnership with Yoplait®, Zetas collected 358,202 lids, surpassing the goal of 350,000. For the fifth consecutive year, Iota Theta Chapter at Georgia Institute of Technology collected the most lids of any collegiate chapter with 35,243. The top collecting alumnae chapter was Evansville, Ind., with 6,896 lids. For complete Save Lids to Save Lives results, visit www.zetataualpha.org/yoplait.
ZTA Foundation Valentines Zeta Tau Alpha parents, alumnae and collegians could again this year send personalized Valentines by donating to the ZTA Foundation. Proceeds from the sale of the ZTA Valentine help to fund educational programming like My Sister, My Responsibility, GreekLifeEdu™ and National Leadership Conference. Depending on when the US Postal Service delivered this issue of Themis to your mailbox, you may still have time to send a Foundation Valentine to a favorite ZTA member. The deadline is Feb. 6. To order your Valentine online, visit www. zetataualpha.org/foundation or call 317872-0540. Each Valentine costs $15. Those donating $25 or more for the Valentine will be recognized in the ZTA Foundation donor list in the fall 2012 issue of Themis.
Winter 2012
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