Building up a purer and nobler womanhood We’ve all seen the famous “We Can Do It!” image. It was a 1943 wartime propaganda poster depicting a beautiful, strong, female production worker flexing her muscles. If only we could make her a Zeta Tau Alpha! She embodies just what we look for when we “Seek the Noblest.” ZTA’s purpose statement asks us to use ZTA values and the skills we learn through sisterhood to guide our actions and create an environment that “will be conducive to the building up of a purer and nobler womanhood.” The women highlighted on the following pages are doing just that. As leaders in business, they create change and influence others. They prove the power of women. We can do it!
By Ashley Martin, Editor Spring 2014 · 21 Courtney Long, Eta Xi, Marketing Coordinator