Foundation News
Chapters to receive new philanthropy tools
F
or the 2010-2011 academic year, ZTA collegiate chapters will be using new breast education and awareness materials, courtesy of the ZTA Foundation. For the first time, collegiate chapters will receive a Think Pink!® pop-up banner to use as part of philanthropic displays at various events including recruitment, Pink Out games, Yoplait eating contests and more. Chapters may purchase additional banners though the Foundation. Collegiate chapters will also receive a new philanthropy DVD that highlights the Fraternity’s breast cancer education and awareness efforts. It includes interviews with collegiate Zetas, photos, news clips from various Think Pink!® events, and a new, original song by DJ $krilla about ZTA and our philanthropy. The video debuted at Convention 2010 and will be used by chapters during the philanthropy round of Formal Recruitment. Our partner, Susan G. Komen for the Cure®, also has a new look. This year, the Survivor T-shirts and hats provided by the Foundation at all Races for the Cure® were re-designed to look more modern and cheerful. The new bright pink color of the apparel now draws more attention to the courageous women who have battled breast cancer.
Z
Yoplait goal met for second straight year
eta Tau Alpha has once again set a record for the number of lids collected in the Yoplait® Save Lids to Save Lives® program. In 2009, collegiate and alumnae members collected 346,618 pink lids, smashing the 2008 mark of 311,617 lids. “When we started our partnership with Yoplait in 2004, no one could have expected the rapid success we have had with the
program,” says ZTA Foundation President Becky Hainsworth Kirwan. “But because of our members’ dedication to breast cancer education and awareness, we have been able to take our Save Lids to Save Lives programming to higher levels each year.” Iota Theta Chapter (Georgia Institute of Technology) and the Montgomery County, TX Chapter were the top collegiate and alumnae lids collectors for the second consecutive year. This year, Iota Theta Chapter collected 25,991 lids while Montgomery County, TX collected 9,742.
The newly reactivated Alpha Gamma Chapter at the University of Michigan was one of many that sponsored campus yogurt eating contests to help ZTA collect a record number of Yoplait lids.
28 • Themis of Zeta Tau Alpha
For each lid donated by ZTA, Yoplait gives 10 cents to Susan G. Komen for the Cure and 5 cents to the ZTA Foundation, up to $30,000 and $15,000, the amounts received for the past two years. Komen donated its 2009 Yoplait funds to its local affiliates, allowing the money that Zetas raise to stay in their own communities.