Product Management School 2015

Page 1

PRODUCT MANAGEMENT SCHOOL

STRATEGY

BECOME A PRODUCT MANAGER AT ZEO ALLIANCE! This educational program is intended to both ямБnd people with Product Management talents, and give them all the theoretical and practical knowledge to jump-start their career.

COMPETITION

CUSTOMERS

GET UPON GRADUATION:

PRODUCT MANAGER JOB OFFER RESOURCES

PM CERTIFICATE

01 JUNE - 31 JULY 2015 MON - FRI 17:00-20:00 LEPSE 6-Z (ZEO ALLIANCE OFFICE)

CREATIVITY

SEND YOUR CV OR LINKEDIN PROFILE RIGHT NOW AT

PM@zeoalliance.com ANALYTICS

COMPLETELY FREE


Send your CV/LinkedIn profile at: PM@ZEOALLIANCE.COM

PRODUCT MANAGEMENT SCHOOL

This course requires 15 hours/week of on-campus learning and 20 more hours/week of self-learning.

CURRICULUM MODULE I.

MODULE IV.

ONLINE BUSINESS ESSENTIALS

PROJECT MANAGEMENT

• Traffic

• Convertion rate

• Metrics

• Agile workshop

• Funnel

• Monetization models

• Simulations

• Creating specifications

• Business communication workshop

MODULE II.

MODULE V.

MARKETING 101

INSPIRATIONAL CASES

• Differentiation

• Strategies for leadership

Work on a set of business cases to get expience

• Segmentation / Positioning / Targeting

• Branding

and big picture vision from the world-leading companies.

• Pricing

• Acqusition / Retention / Development

VALUATION

MODULE III.

WHAT MAKES A PRODUCT

There is an exam after each module that has to be passed

• Business analytics

• Conversion rate optimization

to proceed to the next module. At the end of the program

• Landing page optimization

• Online products case studies

the "Startup business plan" has to be presented as

• Email marketing

a graduation project.


Send your CV/LinkedIn proямБle at: PM@ZEOALLIANCE.COM

PRODUCT MANAGEMENT SCHOOL

SPEAKERS

SLAVA KOLOMEICHUK

IURII DVOINOS

SERGE SOSNIAK

Managing Partner,

Managing Partner,

VP of Business Development,

ZEO ALLIANCE

ZEO ALLIANCE

ZEO ALLIANCE

10 MORE EXPERTS... REY ASTAFICHEV

ANNA SYDORENKO

Marketing Director,

CEO,

MACKEEPER

LOOXY.COM


Send your CV/LinkedIn profile at: PM@ZEOALLIANCE.COM

PRODUCT MANAGEMENT SCHOOL

PERFECT CANDIDATES FOR THE PROGRAM

YOUR INVESTMENT IN THE FUTURE

Anyone who wants to find ways how to grow global technology

All participants will earn a ZEO Alliance "Product Manager" certificate.

startups, lead the product and make a sky-rocket career in IT industry

The most promising candidates will be offered positions at ZEO Alliance.

is welcome. YOUR WAY TO MAKE A CAREER IN IT WITH ZEO ALLIANCE:

REQUIREMENTS:

Position

Timeframe

UPPER INTERMEDIATE ENGLISH LEVEL (spoken and written)

PM SCHOOL

2 months

TECHNICAL BACKGROUND (Math school, diploma in technical disciplines, technical enthusiast)

PM ASSISTANT TRIAL

3 months

1+ YEAR OF WORK EXPERIENCE

JUNIOR PM

6-12 months

MIDDLE PM / TEAMLEAD

6-12 months

PRODUCT DIRECTOR

12-24 months

NEW STARTUP DIRECTOR

?

We are looking forward to meeting young talents at the start of their working career, as well as mature and purposeful individuals that are ready to change their life.

• Junior/middle developers that feel they align better with business goals • Experienced Marketers, analytics and product managers interested in IT industry

• Media buyers, business developers from other IT companies

In only one year you may become an executive in a fast-growing IT company and we will support you all the way through!


Send your CV/LinkedIn profile at: PM@ZEOALLIANCE.COM

TECHNOLOGY FOCUSED VENTURE FUND

ZEO ALLIANCE

BERESTEISKA PERE

MYKOLY VASYLENKA St

MOH

We focus on online products with global impact. With our expertise we are able to build them from scratch and succesfully market.

ATNA

HARM

WORLDWIDE IMPACT

Y Av e

St

• Over 1 bln people see our products within a quarter of a year

NA IVA

SE

LEP

d

Blv

• Localized versions of our products represented in up to 18 regions

PLATFORM DIVERSITY WINDOWS / MAC / ANDROID / WEB APPLICATIONS / SERVER SOLUTIONS

FASCINATING RnD • Exploring Chinese and other emerging markets • Hardware investigation

ADDRESS

NEAREST STATION

Blvd. Ivana Lepse 6-Z Kyiv, Ukraine

Beresteiska


Send your CV/LinkedIn profile at: PM@ZEOALLIANCE.COM

PRODUCT MANAGEMENT SCHOOL

FREQUENTLY ASKED QUESTIONS DO I NEED TO WORK FOR YOUR COMPANY FOR FREE DURING THIS PROGRAM? No. This is not a form of internship and all the activities are designed for learning purposes only. In fact, you will not be allowed to learn any confidential information on ZEO Alliance products.

CAN I APPLY FOR THE PROGRAM IF I DON'T MEET ONE OF YOUR CRITERIA: Yes. If you feel that you are a good candidate although you cannot meet the program requirements, please send us a cover letter explaining your case.

WHAT LANGUAGE WILL BE USED IN THIS SCHOOL? All lectures and discussions will be held in Russian, however a significant part of reading materials will be in English.

HOW MANY STUDENTS WILL THERE BE IN ONE CLASS? The size of the group is limited to 30 participants. Please note, that after each exam it may become smaller as some participants will probably fail.

DO YOU GUARANTEE THAT I WILL GET A JOB OFFER IF I SUCCESSFULLY GRADUATE FROM THIS SCHOOL? Yes. Everyone who successfully graduates will be offered an opportunity to continue their career with ZEO Alliance.


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