Buffalo Subway Map Design
Buffalo is as city that struggles with accessibility on many levels; chief among them being transportation. This pro ject focuses on revamping the subway system making it accessible to all sides of the city. All while making a map with a legible effecient system. The wordmark remake of the NFTA’s logo was focused on maintaining the map’s clean aesthetic with an emphases on creating a feeling of movement, while also playing with a new color scheme.
Interior Typesetting
Following the cove r’s ove ra ll sim ple, clea n tius with a justified paragraph style, also following the tradition of these particular types of non-fiction writings. The main body typeface is Sitka, while everything else is a varying weight of Niveau Grotesk.

The Prince
Niccolo Machiavelli
Introduction
Chapter I
Chapter II
Chapter III
Chapter IV
Chapter V
Chapter VI
Chapter VII
Chapter VIII
Chapter IX
Chapter X
Chapter XI
Chapter XII
Chapter XIII
Chapter XIV
Chapter XV
Chapter XVI
Chapter XVII
Chapter XVIII
Chapter XIX
Chapter XX
Chapter XXI
Chapter XXII
Chapter XXIII
Chapter XXIV
Chapter XXV
Chapter XXVI
To the great Lorenzo Di Piero De Medici
Those who try to obtain the favourable attention of a prince are accustomed to come before him with the things that they value most, or which they think the prince will most enjoy. As a result, one often sees expensive gifts such as horses, weapons, cloths of gold, precious stones, and similar ornaments presented to princes.
Desiring therefore to present myself with some proof of my devotion towards you, I have found that the possession I value above all is the knowledge of the actions of great men This knowledge has been acquired by long experience in contemporary affairs, and a continual study of history. I have reflected on this long and carefully, and I now send you these reflections presented in a small volume.
And altho ugh I conside r thi s w or k unw or thy of you r attentio n, nevertheless I trust that you wil be kind enough to accept it The best gift I can offer you is the opportunity of understanding in the shortest time all that I have learnt in so many years, and with so many troubles and dangers. I have written the work in a simple and direct way, so that it will be accepted not for its style but for the importance of the theme.
I do not agree with those who regard it as a presumption if a man of low and humble condition dares to discuss and criticise the concerns of princes. Those who draw pictures place themselves below in the plain to understand the nature of the mountains and other high places, and in order to understand the plains place themselves upon high mountains. Similarly, to understand the nature of the people one needs to be a prince, and to understand princes one needs to be of the people.
Take then this little gift in the spirit in which I send it. If it is carefully read and considered by you, you will learn my extreme desire that you should attain that greatness which fortune and your other attributes promise. And if, my lord, from the mountain top of your greatness, you will sometimes turn your eyes to these lower regions, you will see how undeservedly I suffer great and continued bad fortune.
CHAPTER IV
WHY THE KIN GD OM OF DARIUS, CONQUERED BY ALEXANDER, DID NOT REBEL AGAINST THE SUCCESSORS OF ALEXANDER AT HIS DEATH
Considering the difficulties which men have had holding on to a newly acquired state, some might wonder how the countries conquered by Alexander the Great remained loyal to his successors. Alexander became the master of Asia in a few years, and died before completing the task. It thus might appear reasonable that the whole empire would have rebelled. Nevertheless his successors maintained themselves, and had to meet no other difficulty than that which arose among themselves from their own ambitions.
These are the reasons why they survived. The principalities of which one has record are found to be governed in two different ways: either (1) by a prince, with a body of servants, who assist him to govern the kingdom as ministers by his favour and permission; or (2) by a prince and barons, who hold that rank by inheritance and not by appointment by the prince. Such barons have states and their own subjects, who recognize them as lords and have a natural loyalty to them. Those states that are governed by a prince and his servants respect their prince more, because in all the country there is no one who is recognized as having greater power than him. If they show respect to another, they do it as to a minister and official to whom they do not bear any particular loyalty.
The examples of these two governments in our time are the Turk and the King of France. The entire country of the Turk is governed by one lord, the others are his servants. He divides his kingdom into regions, and sends different administrators there. He shifts and changes them as he chooses. But the King of France is placed in the midst of an ancient body of lords, acknowledged by their own subjects and loved by them. They have their
Champa Sushi
Cucumber (Kyuri)
Distributor: Bolevard Produce (Buffalo)
Farm Location: Nogales, Mexico
Culture: Origionally discovered in India around 4,000 years ago and soon rapidly grew in popularity due to their many nutritional and medical benifits like improving eyesight and curing scorpion bites
Avocado (Abokado)
Distributor: Bolevard Produce
Farm: Calbo Farms
Location: Mexico
Culture: Thought to have originated in the Tehuacan Valley (Puebla , Mexico) but soon spread all over South America. The avocado has been gathered and farmed for aound 10,000 years. It wasn’t until 1601 where the Avocado was introduced to Europe (Spain), and 1750 to be introduced into Asia (Indonesia). The avocado has always been a sought after food mainly for its health benefits as it provides great cholesterol regulation and prevention of heart disease.
Dristibutor: Wismettac
Hatchery Location: Undisclosed
Culture: Roe is a food that has been eaten for thousands of years all over the world from America to Asia and has excellent health benefits due to its Omega-3. The industrialized process has a fairly controversial methods due to hatchery conditions
The California Roll:
The the creator of the California Roll is argued between Hidekazu Tojo in Vancouvere since 1971 however a new report from LA in 1979 credits a Chef named Ken Susa supposedly inventing it 20 years earlier.
Imitation Crab (Surimi)
Distributor: JFC International
Manufacturer: Aqua Treasure
Location: San Gabriel, California
Culture: No definite origin but was created several centuries ago in Eastern Asia and was mainly used for a soup called Geng in China and a type of fish sausage in Japan. The industrialized process was created in 1969 in Japan in order to make use of poor quality fish.
California Roll Analysis Food Justice
Seaweed (Nori)
Dristibutor: Wismettac
Farm: Undisclosed
1
Culture: A food that has primarily been eaten in Asia, though historically in coastal regions. It contains numerous health benifits as it was used to dress wounds and even dental moulds. As for nutrition it is a great source of many vitamis as well as iron and magnesium.
An important factor in the growing idea of food justice is the understanding of that the ingredients are source d in et hical healthy condit ions. This diagram analyses the ingredients of the California Roll served at a popular sushi restaurant on UB campus, and showing questionable results for some sources. The diagram is heavily inspired by exploded axonometrics and the images come from studio photog ra phs of the actual sushi.
Rice (Hakumai)
Dristibutor: JFC International
Manufacturer: Botan Farm: Undisclosed
Culture: A staple eaten all over the world for thousands of years and is now the third largest argicultural product in the world. It provides great nutritional value as it is a good souce of protein, iron, and magnesium.
Wasabisit
Dristibutor: JFC International
Brand: Warner Powdered Wasabi
Culture: Its natural form is mostly found in river valleys in Japan however is still fairly rare which is why it is so expensive and rare to find in most restaurants. What is also interesting about its rarity is that the in the powdered form there is often no amount of the plant



Portfolio Website
Web Design
This responsive, portfolio website-showing work throughout my college career-is created using the standard language (HTML, CS S) while also using php loops in order to make it compatible with Wordpress allowing for the easy installation of a gallery function and contact form while also making the HTML, CS S, an d ph p loops ava ila ble to d own load.




Presentation Design
Cover Artwork
Working as a presentation designer for Citigroup requires thorough understanding in how brand identities are constructed. The overall goal in creating these covers is instantly capturing the attention of the audience while maintaining the ideas that each brand identity has strived to maintain. Due to necessary confidentiality requirements, the logos and names of each company has been obscured.


OSCR4
Robotics Internship
Mike Silver: Architect, Professor




OSCR Series Robotics
Internship
The OSCR Series is a multi faceted idea spanning between a construction job-site and conceptual architecture. OSCR’s primary function on the job-site is to assist, in groups, laying masonry based on a programmed model of the final product. Off the job-site, ideas centered around a “formless” architecture that is constantly shifting based on the users need.

Rembrandt Charms
Social Media & Email Marketing
Rembrandt Charms has introduced a new aspect of Graphic Design; Social Media and Email Marketing. Email Marketing provides a particularly interesting challenge as similar to Web Design, a more personal level of User/Viewer Interaction occurs within this facet of Graphic Design. Because of that, and the unusual vertical proportions of the emails, special attention must be paid to guide how the user is meant to look-through and interact with each email. Within a 2 month span in designing Rembrant’s email marketing campaigns, user interaction increased by 8%.






Rembrandt Charms
Product Photography
Visually representing silver and gold in an ideal setting is another interesting challenge that requires much attention. The primary purpose of product photography being to show said object in its most ideal form, requires focusing on every aspect of the object. Managing reflections of each facet of these charms is especially critical as a single shadow, or mismanaged reflection can distort and obscure proportions and de

GP:50 NY LTD.
Marketing Materials & Brand Management
GP:50 NY Ltd. is a designer and manufacturer of pressure transducers and sensors, most notably apart of Axioms recent unveiling of NASA’s new space suits, designing the sensors monitoring and regulating the flow of Oxygen through the suit. These sensors and transducers are also utilized for safety testing components in the automotive industry, along with applications in emissions testing. Tradeshows and tech expos encompass the vast majority of GP:50’s marketing efforts, which requires engaging and educational content to showcase applications, and technical specifications. Along with continuous social media, and email marketing campaigns to constantly be working towards awareness and engagement.



&
Model 240/340

Instrumentation

tion. Larger enterprises are estimated at an average of $1.1 million per hour
Model 240/340 HD

H2 Fuel Cells o er diverse applications operating on a wide scale, serving as stationary power units for backup or primary power systems. Stationary fuel cells present a logical choice for a wide spectrum of markets, from retail, data centers, residential, and numerous other industries. Hydrogen powered fuel cells are remarkably e cient, surpassing traditional combustion technologies Combustion-based power plants tend to achieve electricity generation e ciencies of approximately 35% where H2 fuel cell systems e ortlessly attain e ciencies of up to 60%, and even higher when liquified.
A key obstacle hindering broader Hydrogen adoption lies in the challenges associated with Hydrogen . The equipment involved in processing must endure extreme conditions, including extremely low temperatures of −423°F (−253°C) and pressures ranging from 5,000 to 10,000 psi (350–700 bar) or higher. Moreover, the impact of Hydrogen Embrittlement on metals and other materials poses an additional concern, requiring Austenitic Steels like 316L
Model 240/340 HD
Model 240/340
Pressure Instrumentation:
The Model 40 Series provides a compact, all welded design to meet the demands of Hydrogen Applications. This series o ers material options to resist Hydrogen Embrittlement in Pressure Ranges to 30K PSI (2,068 BAR) with accuracies to ±-0.10% FSO.
Temperature Instrumentation:
The Model 240/340 HD Series from GP:50 o ers Reliable & Accurate sensing in Gaseous Liquid Hydrogen Applications. The remote mounted electronics provide either an Analog or Digital Output. The Stainless-Steel Armor Jacketed cable provides flexibility in mounting the electronics away from the Cryogenic Process Temperatures




GP:50 NY LTD.
Application Spotlight & Animation
Due to the “relatively” simple nature of a pressure transducer, and through observation of other environmental data, they can be programmed to account for a wide range of other standards of measurement beyond pressure. Allowing for a vast array of applications. This requires a fair amount of attention focused towards education and outreach. Resulting in a nonstop effort of research and the creation of application education videos to inform potential clients.


Buffalo Architectural Casting Marketing Materials




Buffalo Architectural Casting is an Architectural Ornamentation and Historic Restoration studio, responsible for reviving sites extending from the Graycliff Estate, to Dartmouth College. A key portion of BAC’s physical marketing materials for its residential aspect was the Residential Product Guide. Also serving a dual use for direct mail and a display tool for interior designers and design showrooms.


Buffalo Architectural Casting


Marketing Materials & Brand Management


Physical marketing materials like brochures and sample boxes can play a dual use in both direct mail campaigns, and in-person expositions. The pictured brochures cover some of the primary mediums and materials; Ornamental Plaster and G.F.R.C (Glass Fiber Reinforced Concrete). The Designed aesthetic of these materials focuses on the natures of the mediums they describe while referencing classic architectural detailing like the Acanthus leafs ornamentation.


Buffalo Architectural Casting



Photography & Video Documentation
High quality photography and video documentation are incredibly important Digital Assets for studios like Buffalo Architectural Casting and act as key supportive facets for marketing purposes; physical marketing materials, social media, and beyond. Strong documentation serves as key elements to case studies, workshops, and lectures, emphasizing consistency and efficacy in both the process and final result of a designed object or restorative project.



