We use Quicksand as our header or display font. We always use it in uppercase, and we always use it to send a message or make a statement.
ASAP is our body font. We use it in all weights for body copy, long copy small and sub text. Both our typefaces are web friendly.
We pick out the single most important message in our communication and give it centre stage.
(for more details on typographic hierarchy see page 82 (for print) and page 113 (for web)).
THIS IS OUR TYPOGRAPHIC HEIRARCHY. We like to use a massive headline with small body copy.
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