1. Operational Area Strategy: Chittagong branch’s activities helped ULC to expand its area of operations. ULC, like its competitor, operates only in two major metropolitan cities. Rajshahi and Khulna are still out of focus due to a few existence of economy of operation. But ULC is following the track of economy and development to explore the area of operation. Construction of the Jamuna Bridge may open up new opportunities for its operation which will connect the country’s Northern part and Southern part. To find the now area of operations, ULC executives are maintaining continuous touch with the businessmen of the unexplored areas. 2. Promotional strategy: ULC’s Marketing activities are to attract right clients only and avoid wrong ones by establishing a corporate identity and increase client awareness. Advertising: Good adverting always attracts people but not always the right people. That is why ULC uses advertising is a limited way. However, ULC is continuing its advertising in selected business publications to make entrepreneurs aware of the availability of this new mode of finance. Promotional Campaign: ULC and IDLC jointly organized a seminar on leasing in October, 1993 which attracted good attention and they have plans to organize more of these in future. (a)
Direct selling: This includes identification of prospective clients, and calling upon them directly. This may sometimes result brusque repudiation but most of lease agreement resulted from this strategy. ULC emphasizes on maximum practice of this strategy by making 2 or 3 visits a day with proper record to follow-up. It is the most effective strategy for marketing promotion so far adopted by ULC.
1.5 Organizational Structure: 1.5.1 Regional Business Heads The regional business manager acts as the regional business chief of ULC in his territory and provides all kinds of services to its customers. 1.5.1.2 Corporate Finance The main responsibility of the corporate finance department is to design and offer diversified products and services to the corporate clients. The corporate clients as a market have different financing needs. The services and facilities offered to the corporate clients are different in many aspects from those offered to the small and medium clients. Most of the corporate clients are renowned business conglomerate of the country. So understanding the financing