customers will be attracted to our newspaper. We have targeted our potential customers. We are launching a newspaper which will be national and also our target is to make it standard as global newspaper. Keeping in mind this, we have decided that everybody is our customer. At the same time the main focus will be on corporate personnel, foreigners and students.
5.2 Size and Growth of the market: Market size is very important and a business vastly depends on market size. Because to gain profit you have to know your market size very well. We are planning to launch a national newspaper, so we have to sell our newspaper all over the country not any specific area or city. Our target customer is all people throughout the country. That’s why the size of the market will be huge; it will be all over the country. We will cover the whole country by setting standard. Market growth is good and the growth rate is also flourishing of the industry. Our paper is providing many features compare to other papers and it emphasizes on marketing and promotion a lot. So, it will not be so difficult to capture the customers. There is potential growth for the newspaper.
5.3 Strategic Group Analysis: Established The Daily Observer
The Daily New Age
The Daily New Nation
The Daily star The Daily Independent
Moderate-Low Price
High Price
The Daily Sun The Daily People’s View
The Bangladesh today
Less Established