Typeface: Platino Whats’ your favorite type? Palatino, an old style serif initially released in 1948 What is the thinking behind Palatino? Palatino is actually quite a generic font. When we presented the identity, the people from the press were shocked that we would come in with a font that was available on people’s computers, for this, the most prestigious publisher in the world—how could that be? It’s looking to the future, but it’s anchored in tradition.
T &T, D e s i g n e r s & T h e i r T y p e f a c e s , 6 9