Crossroad
BETWEEN TRADE AND TECHNOLOGY Develop a method that allows us to create useful design objects. Mixing craft with technology and our own tools. Applying knowledge of wood and research into new materials. 1
AN INTEGRAL CREATIVE PROCESS
Create an innovative product based on technical solutions. this allow us to transmit to the design a great added value. Using wood as main material, an element that evidences its treatment. Developing something useful, nice and different. Making the necessary and functional tools to achieve the desired results. 3
AN INTEGRAL CREATIVE PROCESS
Create an innovative product based on technical solutions. this allow us to transmit to the design a great added value. Using wood as main material, an element that evidences its treatment. Developing something useful, nice and different. Making the necessary and functional tools to achieve the desired results. 3
AvantGarde EXPERIMENTAL - INNOVATIVE Push the limits of what is accepted as status quo, to go beyond design in an expressive need. Generate a provocative object from the most honest place of the term: "that produces a state or feeling" to claim the original, the ludic, breaking with the molds. 6
Do something genuine BE AUTHENTIC The human quality of acting according to how one thinks and feels ... To achieve the object transmits for itself the respect for values, is to achieve a transparent, clear, timeless and honest design. Transmit a clean, easy-tounderstand language. Respectful throughout the production process. valuing the craft and learning new techniques. 9
Do something genuine BE AUTHENTIC The human quality of acting according to how one thinks and feels ... To achieve the object transmits for itself the respect for values, is to achieve a transparent, clear, timeless and honest design. Transmit a clean, easy-tounderstand language. Respectful throughout the production process. valuing the craft and learning new techniques. 9
THE VALUE OF THE SCALES Charles Moore "Dimensions of Architecture" "While formal realization has to do with the meaning of individual things, the scale has to do with their physical size and relative to other things. However insignificant or simple, all parts have a specific size. Therefore the scale involves ordering the different sizes in some way and choosing the right ones for each part, and this raises controversial " 12
LANGUAGE UNDERSTANDING In order for the interaction between a tool and an object to work, we must understand the language through which they interact. A machine needs a code with which to process the information, and thus to work with the greater precision. The material behaves in different ways according to its direction, slenderness, location. It is necessary to articulate both parts. 15
LANGUAGE UNDERSTANDING In order for the interaction between a tool and an object to work, we must understand the language through which they interact. A machine needs a code with which to process the information, and thus to work with the greater precision. The material behaves in different ways according to its direction, slenderness, location. It is necessary to articulate both parts. 15
Selfevident
"Trust needs the courage to put itself to the test, to be evidenced, to surrender and to be available, allowing others also to return the measure of how we are perceived and received" 17
Selfevident
"Trust needs the courage to put itself to the test, to be evidenced, to surrender and to be available, allowing others also to return the measure of how we are perceived and received" 17
HERA - Beech
THE GOOD DESIGN IS CONSEQUENT IN DETAILS Throughout the process we left nothing to chance. The result is a meticulous work and precise in every detail. 19
THE IMPORTANCE OF ELECTIONS Choosing, classifying, disposing is a key moment. Wood is a material with personality and each type behaves differently. It is in the eye of the knower to be able to distinguish his character and allow it to be shown at its maximum expression.
LIMITED QUANTITIES The limited production allows us not only to control the quality in each frame we produce, but also to ensure a carefull individually handled product . It allows us to stay active mentally and physically, innovating in the search for ways and methods. Developing new designs based on learning and experimentation. Relate to other materials, and do not stanch. This is the true gear that moves the machine. 25
LENA Ebony & Lenga 27
LENA Ebony & Lenga 27
Pablo Dormisch 28
Gabriela Geron 29
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www.z-cero.com info@z-cero.com @zetacero_eyewear +54 294 4785532 +54 294 4795073
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