Blimeyfinalreport

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Appendix 2, Trend Research Global Technology trends

Portable computer technologies à la Google Glass or Smart Watches from manufacturers such as Samsung will facilitate the daily lives of users. Bracelets - the example of FitBit - to track every step and also rely on the style factor

Digital Business By 2017, more than half of consumer goods manufacturers will receive 75% of their consumer innovation and R&D capabilities from crowdsourced solutions. Consumer good companies even start to engage crowds more agressivly online to reach a larger pool of intellect and opinion. There will be a shift to crowdsource applications for; advertising, online communities, scientific problem solving, internal new product ideas, and consumer-created products.

Humans are aggregrating Sixty persent of us will live in cities by 2020, a persentage that will increase each following year. Short distance connectivity is going to be critical. This will increase the pressure in the infrastructure and city resources. Healthcare Technology is not a barrier to health care. Rather, it is a“discovery tool” to help improve the quality of an individual with the overall intent to improve the quality of life.

Wearable devices By 2020, consumer data collected from wearable devices will drive five percent of sales from the Global 1000 Wearable computing, or wearables, is quickly moving into mainstream society, led by the growing, multi-billion dollar health and fitness markets (think about the Nike+ Fuelband and the Jawbone Up). Within five years, says Gartner, consumer wearables will become more sophisticated, capturing what the user sees, hears or even feels through biorhythmic responses. The technical hurdles that have stalled the adoption of wearables (battery life, augmented reality, chip evolution and bandwidth) are quickly eroding; opening doors to creative minds determined to exploit this technology for commercial gain as evidenced by sizable investments in wearable technology from Samsung, Google, Apple and Microsoft.

Navigation trends Indoor Navigation is filling in the last remaining gaps on the map, as digital orientation is now becoming possible inside buildings, too. Precise geolocalization requires buildings to be mapped and technologies that enable localization and navigation within closed spaces. Triangulation via WiFi provides a precision down to approx. ten metres, which is an excellent aid for orientation inside an airport or train station. Even more precise localization comes in the form of techniques that use magnetic fields or optical signals, such as LEDs (“Li-Fi”). Mobile apps that feature real-time localization and indoor navigation are also hugely relevant as 26


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