Catalyst, A Graduate Portfolio

Page 1

2008 2012

Catalyst, A Graduate Portfolio。

yun lin。designer selected work & mfa thesis academy of art university

volume





2008 2012

Catalyst, A Graduate Portfolio。

yun lin。designer selected work & mfa thesis academy of art university

volume


colophon。 email phone website

school

hello@yunlingraphics.com 415.323.9102 yunlingraphics.com

Academy of Art University

school of graphic design 79 New Montgomery Street San Francisco, CA 95105 USA d e pa rtm e nt chair

typeface

photography

Mary Scott

Thesis。The Mix Yu n L i n Leica D-lux5, Nikon D90

program

Adobe Creative Suite 5.5 Adobe Lightroom 3

printer pa p e r b o o k f o r m at binder

Plotnet Neenah Classic Crest。Solar White 9" x 12" T he Key Pr inting & Binding


catalyst

。a spark that creates extraordinary results. defined 。 Every design begins with a single moment that eminates from the inside telling me the way. There's got to be a way. At this point, every detail counts for the success of the whole.


portfolio

yu n li n

subject

content

content 。 c at e g o ry

print

packaging poster

typography book project

pag e

new branding

1    In the Woods

2 3    Craigie Hill     Kung Fu Chefs

4     Míng

5    Full Bloom

0o2

014

030

042

060

013

029

041

059

075


identity & multimedia

mfa thesis

rebranding

new branding

sustainability

sustainability

6     Sky Saddle

7    Wrangler

8     Catharsis

9     Firefly

10     Panda Dilemma

076

094

112

138

150

093

111

148

149

181



002 003

Always see the forest for the trees。

title   In the Woods course   Type Experiments instructor   Stan Zienka

category   Print 。Typography term   Spring 2010

project

1


portfolio

yu n li n

subject

brief

approach For this project I would like to introduce my family name as a subject to show people the background and meanings behind my name as well as some other individual Chinese characters, which contain hundreds of years of development. I used the shape and structure of each character to create a visual personality, such as using patterns, textures, or illustrations to tell the story of a name

objective Choose a subject and use experimental typography to tell a personal story in an unorthodox and compelling manner.

by using my own name as a form. Through visuals, I want people to learn more about my work and philosophy as a graphic designer influenced by my background and family. This book’s format is a square, which presents the most commonly used grid of the Chinese character, based around the structure of the word rice (米). This “rice grid” is very suitable for writing.

typography    Neutra 。Minion Pro illustration    Yun Lin photography   Yun Lin deliverables   Book tone

c at e g o ry

t y p o g r a p h y 。p r i n t

in the woods


004 005

instructor

stan zienka

course

type experiments

p r o j e c t 1

1  2  3  4  5


portfolio

c at e g o ry

yu n li n

t y p o g r a p h y 。p r i n t

subject

spreads

in the woods


006 007

instructor

stan zienka

course

type experiments

p r o j e c t 1

1  2  3  4  5


portfolio

c at e g o ry

yu n li n

t y p o g r a p h y 。p r i n t

subject

spread

in the woods


008 009

instructor

stan zienka

course

type experiments

p r o j e c t 1

1  2  3  4  5


portfolio

c at e g o ry

yu n li n

t y p o g r a p h y 。p r i n t

subject

book

in the woods


010 011

instructor

stan zienka

course

type experiments

p r o j e c t 1

1  2  3  4  5


portfolio

c at e g o ry

yu n li n

t y p o g r a p h y 。p r i n t

subject

grid

in the woods


012 013

the rice grid

instructor

stan zienka

course

type experiments

p r o j e c t 1

1  2  3  4  5



014 015

Small bites from big talents。

title   Kung Fu Chefs course   Type Systems instructor   Arvi Raquel-Santos

category   Print 。Typography term   Fall 2010

project

2


portfolio

yu n li n

subject

brief

approach The goal of this book is to make people care about a subject by telling a story, and my incentive is to introduce the Chinese street food culture to the Western world by explaining the enriching meaning of “Kung Fu” through illustrating the street food creators. Kung Fu is any individual accomplishment or skill cultivated through long and hard work. The book shows the

objective The goal of this book is to create a type system to tell a narrative story. This system consists of a multi-page document, including art direction, writing, photography and/or illustration, design, and production of a final, well-crafted piece.

reader the preparation of street food that can be seen as an art involving craftsmanship and skills developed over time. This book not only brings back memories of the street food in my hometown but also strives to communicate to the reader the story between street foods and street smarts. I used the accordion fold format to represent the ancient Chinese artifact so as to create the flow of the movement along the storyline.

typography    Arno Pro 。Helvetica Neue illustration    Yun Lin photography   Yun Lin deliverables   Book tone

c at e g o ry

t y p o g r a p h y 。p r i n t

kung fu chefs


016 017

instructor

arvi raquel-santos

course

type systems

p r o j e c t 2

1  2  3  4  5  6  7


portfolio

c at e g o ry

yu n li n

t y p o g r a p h y 。p r i n t

subject

book

kung fu chefs


018 019

instructor

arvi raquel-santos

course

type systems

p r o j e c t 2

1  2  3  4  5  6  7


portfolio

c at e g o ry

yu n li n

t y p o g r a p h y 。p r i n t

subject

cover

kung fu chefs


020 021

instructor

arvi raquel-santos

course

type systems

p r o j e c t 2

1  2  3  4  5  6  7


portfolio

c at e g o ry

yu n li n

t y p o g r a p h y 。p r i n t

subject

spreads

kung fu chefs


022 023

instructor

arvi raquel-santos

course

type systems

p r o j e c t 2

1   2   3   4   5   6   7


portfolio

c at e g o ry

yu n li n

t y p o g r a p h y 。p r i n t

subject

spreads

kung fu chefs


024 025

instructor

arvi raquel-santos

course

type systems

p r o j e c t 2

1  2  3  4  5  6  7


portfolio

c at e g o ry

yu n li n

t y p o g r a p h y 。p r i n t

subject

spreads

kung fu chefs


026 027

instructor

arvi raquel-santos

course

type systems

p r o j e c t 2

1  2  3  4  5  6  7


portfolio

c at e g o ry

yu n li n

t y p o g r a p h y 。p r i n t

subject

spreads

kung fu chefs


028 029

instructor

arvi raquel-santos

course

type systems

p r o j e c t 2

1  2  3  4  5  6  7



030 031

Many seeds spread from a single May flower。

title   Craigie Hill course   Type Experiments instructor   Stan Zienka

category   Print 。Typography term   Spring 2010

p

project

3


portfolio

yu n li n

subject

brief

approach Cara Dillon’s Craigie Hill is a song about two young lovers who head off to America to find their fortune but it turns out to be a one-way ticket to a difficult life. I chose this song because its story touches my soul and somehow interprets my feelings of also being an individual who left her home to pursue a dream in this foreign country. The creation of this poster is a reflection of

objective An experimental typography poster project based on the lyrics of a song. The type and image need to be combined and represent the main idea and rhythm of the song.

my emotions. As I gathered the imagery of every emotion, idea, metaphor, and visual associated with it. I started developing the theme imagery through combining typography, imagery and layout. I shot a group of images which containing layered typography on to different environments in order to produce the representation of the song.

typography    Franklin Gothic 。Berkeley Oldstyle photography   Yun Lin deliverables   Poster

tone

c at e g o ry

t y p o g r a p h y 。p r i n t

craigie hill


032 033

instructor

stan zienka

course

type experiments

p r o j e c t 3

1  2  3  4  5


portfolio

c at e g o ry

yu n li n

t y p o g r a p h y 。p r i n t

subject

inspiration

craigie hill


034 035

instructor

stan zienka

course

type experiments

p r o j e c t 3

1  2  3  4  5


portfolio

c at e g o ry

yu n li n

t y p o g r a p h y 。p r i n t

subject

process

craigie hill


036 037

instructor

stan zienka

course

type experiments

p r o j e c t 3

1  2  3  4  5


portfolio

c at e g o ry

yu n li n

t y p o g r a p h y 。p r i n t

subject

poster

craigie hill


038 039

instructor

stan zienka

course

type experiments

p r o j e c t 3

1  2  3  4  5


portfolio

c at e g o ry

yu n li n

t y p o g r a p h y 。p r i n t

subject

poster

craigie hill


040 041

instructor

stan zienka

course

type experiments

p r o j e c t 3

1  2  3  4  5



042 043

Little fingers have a knack for detail。

title   Míng

project

course   Package Design 2 instructor   Thomas McNulty

category   Packaging 。New Branding term   Spring 2011

id

4


portfolio

yu n li n

subject

brief

approach Míng means “the sound of birds” but also “sing” in Chinese. The structural system of ancient Chinese architecture with the shape of antique lanterns and the beauty of Chinese paper-cut inspired the creation of this birdhouse. The birdhouse’s pieces are made from wood materials and silk strings woven by hand. The recycled materials were found in thrift and fabric stores. The birdhouse can be reassembled

objective

without screws or glue. It was created as a promotional piece

Create a birdhouse that is made entirely out of recycled materials and also create a brand image, product name, and determine where the product will be sold.

for Gump’s Gift Shop in San Francisco and is meant to serve as more of a sculptural piece than functional one. The unique technique of Míng is that it can be taken apart or resembled in different ways, and each piece can be recycled.

typography    Optima 。Caterina laser cut      Julia Lemke 。Alex Thompson resources

Pagoda Arts 。Techshop

deliverables   Birdhouse with packaging tone

c at e g o ry

p a c k a g i n g 。n e w b r a n d i n g

míng


044 045

instructor

thomas mcnulty

course

package design 2

p r o j e c t 4

1  2  3  4  5  6  7  8


portfolio

c at e g o ry

yu n li n

p a c k a g i n g 。n e w b r a n d i n g

subject

míng

moodboard


046 047

instructor

thomas mcnulty

course

package design 2

p r o j e c t 4

1  2  3  4  5  6  7  8


portfolio

c at e g o ry

yu n li n

p a c k a g i n g 。n e w b r a n d i n g

subject

míng

logo sketches


048 049

instructor

thomas mcnulty

course

package design 2

p r o j e c t 4

1  2  3  4  5  6  7  8


portfolio

c at e g o ry

yu n li n

p a c k a g i n g 。n e w b r a n d i n g

subject

míng

logo and process


050 051

instructor

thomas mcnulty

course

package design 2

p r o j e c t 4

1  2  3  4  5  6  7  8


portfolio

yu n li n

subject

color palette

C  70  M  30   Y  20   K  40

primary typeface。 Caterina LT Std

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z a b c d e f g h i j k l m n o p q r s t u v w x y z 0 1 2 3 4 5 6 7 8 9 @ & $ % ( ) * # ! ? < > + / ; } {  secondary typeface。Optima

ABCDEFGHIJKLMN O P Q R S T UV W XY Z a b c d e f g h i j k l m nop q r s t u v w x y z 0 1 2 3 4 5 6 7 8 9 @ & $ % ( ) * # ! ? < > + / ; } {

c at e g o ry

p a c k a g i n g 。n e w b r a n d i n g

míng

identity


052 053

instructor

thomas mcnulty

course

package design 2

p r o j e c t 4

1  2  3  4  5  6  7  8


portfolio

c at e g o ry

yu n li n

p a c k a g i n g 。n e w b r a n d i n g

subject

míng

process


054 055

instructor

thomas mcnulty

course

package design 2

p r o j e c t 4

1  2  3  4  5  6  7  8


portfolio

c at e g o ry

yu n li n

p a c k a g i n g 。n e w b r a n d i n g

subject

míng

production


056 057

instructor

thomas mcnulty

course

package design 2

p r o j e c t 4

1  2  3  4  5  6  7  8


portfolio

c at e g o ry

yu n li n

p a c k a g i n g 。n e w b r a n d i n g

subject

míng

packaging


058 059

instructor

thomas mcnulty

course

package design 2

p r o j e c t 4

1  2  3  4  5  6  7  8



060 061

A flower is a family of petals。

title   Full Bloom

project

course   Package Design 2 instructor   Thomas McNulty

category   Packaging 。New Branding term   Spring 2011

id

5


portfolio

yu n li n

subject

brief

approach I designed an identity system for a conceptual café-restaurant in San Francisco that serves flower-infused foods and beverages. Customers would choose from a dish of the day, spring flower salads, cauliflower soup with chive blossoms, a slice of rosemary cake with butter cream frosting, sandwiches with petals, organic tea, or go for just a cool glass of rosé. The café space would be

objective Create a new branding for a deli and its line of products.

a perfect romantic spot for a light meal or to just hang out. Or people can buy dishes to go and a bouquet of edible flowers to munch on in the comfort of their own home.

Be highly creative with this idea and create packaging by using sustainable materials when possible.

typography   Sea Ark Sheep 。Museo illustration   Yun Lin deliverables   food packs 。tools 。containers 。

sandwich wraps 。bags 。wine bottles

tone

c at e g o ry

p a c k a g i n g 。n e w b r a n d i n g

full bloom


062 063

instructor

thomas mcnulty

course

package design 2

p r o j e c t 5

1  2  3  4  5  6  7


portfolio

c at e g o ry

yu n li n

p a c k a g i n g 。n e w b r a n d i n g

subject

logo and sketches

full bloom


064 065

instructor

thomas mcnulty

course

package design 2

p r o j e c t 5

1  2  3  4  5  6  7


portfolio

yu n li n

subject

identity

color palette

C  40  M  65   Y  90   K  60       C  50  M  30   Y  100   K  15

primary typeface。 Sea Ark Sheep Regular

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z a n 0 @ +

b c d o p q 1 2 & $ / ;

e r 3 %

f g h s t u 4 5 ( )

i v 6 *

j k l w x y 7 8 # !

m z 9 ?

secondary typeface。Museo

A B C D E F G H I J K L M NOPQRSTUVWXYZ a b c d e f g h i j k l m nop q r s t u v w x y z 0 1 2 3 4 5 6 7 8 9 @ & $ % ( ) * # ! ? < > + / ; } {

c at e g o ry

p a c k a g i n g 。n e w b r a n d i n g

full bloom


066 067

instructor

thomas mcnulty

course

package design 2

p r o j e c t 5

1  2  3  4  5  6  7


portfolio

c at e g o ry

yu n li n

p a c k a g i n g 。n e w b r a n d i n g

subject

inspiration

full bloom


068 069

instructor

thomas mcnulty

course

package design 2

p r o j e c t 5

1  2  3  4  5  6  7


portfolio

c at e g o ry

yu n li n

p a c k a g i n g 。n e w b r a n d i n g

subject

packaging

full bloom


070 071

instructor

thomas mcnulty

course

package design 2

p r o j e c t 5

1  2  3  4  5  6  7


portfolio

c at e g o ry

yu n li n

p a c k a g i n g 。n e w b r a n d i n g

subject

packaging

full bloom


072 073

instructor

thomas mcnulty

course

package design 2

p r o j e c t 5

1  2  3  4  5  6  7


portfolio

c at e g o ry

yu n li n

p a c k a g i n g 。n e w b r a n d i n g

subject

packaging

full bloom


074 075

instructor

thomas mcnulty

course

package design 2

p r o j e c t 5

1  2  3  4  5  6  7



076 077

Small-batch wines built grape by grape。

title   Sky Saddle

project

course   Special Topics instructor   Laura Milton

category   Identity 。Multimedia 。Rebranding term   Summer 2009

id

p

6


portfolio

yu n li n

subject

brief

approach Sky Saddle is a small-scale winery in Napa, California, that needs a new brand voice to promote its wines using organically grown grapes. It has not yet successfully found a logo to match its name in the past. I created a new branding voice for this unique winery that respects its natural aspects. The logo is intended to express the grape that is grown with all

objective Rebrand an existing company that sells organic products. Create a new corporate visual system that is suitable for the company's product lines.

organic methods. It also comes with a whole packaging system and online promotion. I began the design by searching organic shapes and later I incorporated the color from grape leaves. Then I created an abstract image representing Sky Saddle wines as creations straight from nature.

typography   Neutra 。Garamond Pro illustration   Yun Lin deliverables   Book 。 Wine packaging        Poster 。Website

tone

c at e g o ry

i d e n t i t y 。m u l t i m e d i a 。r e b r a n d i n g

sky saddle


078 079

instructor

laura milton

course

special topics

p r o j e c t 6

1  2  3  4  5  6  7  8


portfolio

c at e g o ry

yu n li n

i d e n t i t y 。m u l t i m e d i a 。r e b r a n d i n g

subject

logo and process

sky saddle


080 081

instructor

laura milton

course

special topics

p r o j e c t 6

1  2  3  4  5  6  7  8


portfolio

yu n li n

subject

identity

color palette

C  40  M  5   Y  50   K  4

primary typeface。 Neutra Display

A B C D E F G H I J K L M NOPQRSTUVWXYZ a b c d e f g h i j k l m n o p q r s t u v w x y z 0 1 2 3 4 5 6 7 8 9 @ & $ % ( ) * # ! ? + /  ; secondary typeface。Garamond Pro

A B C D E F G H I J K L M NOPQRSTUVWXYZ a b c d e f g h i j k l m n o p q r s t u v w x y z 0 1 2 3 4 5 6 7 8 9 @ & $ % ( ) * # ! ? < > + / ; } {

c at e g o ry

i d e n t i t y 。m u l t i m e d i a 。r e b r a n d i n g

sky saddle


082 083

instructor

laura milton

course

special topics

p r o j e c t 6

1  2  3  4  5  6  7  8


portfolio

c at e g o ry

yu n li n

i d e n t i t y 。m u l t i m e d i a 。r e b r a n d i n g

subject

packaging

sky saddle


084 085

instructor

laura milton

course

special topics

p r o j e c t 6

1  2  3  4  5  6  7  8


portfolio

c at e g o ry

yu n li n

i d e n t i t y 。m u l t i m e d i a 。r e b r a n d i n g

subject

packaging and brochure

sky saddle


086 087

instructor

laura milton

course

special topics

p r o j e c t 6

1  2  3  4  5  6  7  8


portfolio

c at e g o ry

yu n li n

i d e n t i t y 。m u l t i m e d i a 。r e b r a n d i n g

subject

brochure spreads

sky saddle


088 089

instructor

laura milton

course

special topics

p r o j e c t 6

1  2  3  4  5  6  7  8


portfolio

c at e g o ry

yu n li n

i d e n t i t y 。m u l t i m e d i a 。r e b r a n d i n g

subject

poster

sky saddle


090 091

instructor

laura milton

course

special topics

p r o j e c t 6

1  2  3  4  5  6  7  8


portfolio

c at e g o ry

yu n li n

i d e n t i t y 。m u l t i m e d i a 。r e b r a n d i n g

subject

website

sky saddle


092 093

instructor

laura milton

course

special topics

p r o j e c t 6

1  2  3  4  5  6  7  8



094 095

The new old west begins with a legend。

project

title   Wrangler course   Nature of Identity instructor   Hunter Wimmer

category   Identity 。Multimedia 。Rebranding term   Fall 2010

id

p

7


portfolio

yu n li n

subject

brief

approach By giving Wrangler a compelling and sustainable identity, I established it as a brand that stands for adventure and an active lifestyle by providing the consumer with an individualized, freespirited visual experience. The visual identity creation I structured for Wrangler includes tag lines, signatures, color, and so forth. The new brand incorporates

objective In the Nature of Identity course, students were asked to select a dying, dead or defunct brand and reinvent it through the growth

elements of the identity to achieve an overall company image that works to imprint upon the consumer’s memory, representing the soul and the culture of Wrangler. When people think of Wrangler they will think of a brand that is adventurous and fun.

of a new identity, visual standards, and the introduction of the brand extension.

typography    Runway 。Soho Pro illustration   Yun Lin photography   Yun Lin deliverables   Book 。Website tone

c at e g o ry

i d e n t i t y 。m u l t i m e d i a 。r e b r a n d i n g

wrangler


096 097

instructor

hunter wimmer

course

nature of identity

p r o j e c t 7

1  2  3  4  5  6  7  8


portfolio

c at e g o ry

yu n li n

i d e n t i t y 。m u l t i m e d i a 。r e b r a n d i n g

subject

logo and process

wrangler


098 099

instructor

hunter wimmer

course

nature of identity

p r o j e c t 7

1  2  3  4  5  6  7  8


portfolio

yu n li n

subject

identity

color palette

C  0  M  85   Y  100   K  0

primary typeface。 House Movements Runway

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z a b c d e f g h i j k l m n o p q r s t u v w x y z 0 @

1

2

&

$

3

4 %

5 (

6 )

*

7 #

8

9

!

?

+ / ;

secondary typeface。Soho Pro

ABCDEFGHIJKLM NOPQRSTUVWXYZ a b c d e f g h i j k l m nop q r s t u v w x y z 0 1 2 3 4 5 6 7 8 9 @ & $ % ( ) * # ! ? < > + / ; } {

c at e g o ry

i d e n t i t y 。m u l t i m e d i a 。r e b r a n d i n g

wrangler


100 101

instructor

hunter wimmer

course

nature of identity

p r o j e c t 7

1  2  3  4  5  6  7  8


portfolio

c at e g o ry

yu n li n

i d e n t i t y 。m u l t i m e d i a 。r e b r a n d i n g

subject

brand grid

wrangler


102 103

instructor

hunter wimmer

course

nature of identity

p r o j e c t 7

1  2  3  4  5  6  7  8


portfolio

c at e g o ry

yu n li n

i d e n t i t y 。m u l t i m e d i a 。r e b r a n d i n g

subject

book

wrangler


104 105

instructor

hunter wimmer

course

nature of identity

p r o j e c t 7

1  2  3  4  5  6  7  8


portfolio

c at e g o ry

yu n li n

i d e n t i t y 。m u l t i m e d i a 。r e b r a n d i n g

subject

spreads

wrangler


106 107

instructor

hunter wimmer

course

nature of identity

p r o j e c t 7

1  2  3  4  5  6  7  8


portfolio

c at e g o ry

yu n li n

i d e n t i t y 。m u l t i m e d i a 。r e b r a n d i n g

subject

book

wrangler


108 109

instructor

hunter wimmer

course

nature of identity

p r o j e c t 7

1  2  3  4  5  6  7  8


portfolio

c at e g o ry

yu n li n

i d e n t i t y 。m u l t i m e d i a 。r e b r a n d i n g

subject

website

wrangler


110 111

instructor

hunter wimmer

course

nature of identity

p r o j e c t 7

1  2  3  4  5  6  7  8



112 113

Even the smallest actions have their consequences。

project

title   Catharsis course   Integrated

Communication

instructor   Hunter Wimmer

category   Multimedia 。New Branding term   Spring 2010

id

p

8


portfolio

yu n li n

subject

brief

approach I created the “Catharsis” film festival, customized for the Korean film director Chan-wook Park, who is called by critics “The Savior of Violence.” Park is one of the most acclaimed directors in his native country. His films are noted for their immaculate framing and often-brutal subject matter. Thus it is a big challenge for me to develop a comprehensive visual system, when anger spins out

objective To plan and design for a multi-faceted film festival based on the works of a selected film director. A variety of communication materials, which can represent the essence of this film director’s style of work, will be needed for this special event.

of control in the films of Chan-wook Park. I experienced the complexity of this project, as well as the multi-deliverables. I posed a unique challenge that included not only design but also project management strategy, research and production across a variety of media by developing the following: a film catalog, a DVD packaging, a record packaging, a poster, a schedule, printed promotional materials and tickets.

typography    Champion 。Trade Gothic illustration   Yun Lin photography   Yun Lin deliverables   Catalog 。packaging 。tickets        schedule 。website tone

c at e g o ry

m u l t i m e d i a 。n e w b r a n d i n g

catharsis


114 115

instructor

hunter wimmer

course

integrated communication

p r o j e c t 8

1  2  3  4  5  6  7  8  9  10  11  12  13


portfolio

c at e g o ry

yu n li n

m u l t i m e d i a 。n e w b r a n d i n g

subject

logo and process

catharsis


116 117

instructor

hunter wimmer

course

integrated communication

p r o j e c t 8

1  2  3  4  5  6  7  8  9  10  11  12  13


portfolio

yu n li n

subject

identity

color palette

C  25  M  100   Y  100   K  50

primary typeface。 Champion

A B C N O P a b c n o p 0 1 @ & < > +

D Q d q

E F G H R S T U e f g h r s t u 2 3 4 5 $ % ( ) / ; }  {

I V i v 6 *

J K L W X Y j k l w x y 7 8 # !

M Z m z 9 ?

secondary typeface。Trade Gothic

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z a b c d e f g h i j k l m n o p q r s t u v w x y z 0 1 2 3 4 5 6 7 8 9 @ & $ % ( ) * # ! ? < > + / ; } {

c at e g o ry

m u l t i m e d i a 。n e w b r a n d i n g

catharsis


118 119

instructor

hunter wimmer

course

integrated communication

p r o j e c t 8

1  2  3  4  5  6  7  8  9  10  11  12  13


portfolio

c at e g o ry

yu n li n

m u l t i m e d i a 。n e w b r a n d i n g

subject

packaging, catalog, dvds

catharsis


120 121

instructor

hunter wimmer

course

integrated communication

p r o j e c t 8

1  2  3  4  5  6  7  8  9  10  11  12  13


portfolio

c at e g o ry

yu n li n

m u l t i m e d i a 。n e w b r a n d i n g

subject

catalog spreads

catharsis


122 123

instructor

hunter wimmer

course

integrated communication

p r o j e c t 8

1  2  3  4  5  6  7  8  9  10  11  12  13


portfolio

c at e g o ry

yu n li n

m u l t i m e d i a 。n e w b r a n d i n g

subject

dvd packaging

catharsis


124 125

instructor

hunter wimmer

course

integrated communication

p r o j e c t 8

1  2  3  4  5  6  7  8  9  10  11  12  13


portfolio

c at e g o ry

yu n li n

m u l t i m e d i a 。n e w b r a n d i n g

subject

invitation, tickets

catharsis


126 127

instructor

hunter wimmer

course

integrated communication

p r o j e c t 8

1  2  3  4  5  6  7  8  9  10  11  12  13


portfolio

c at e g o ry

yu n li n

m u l t i m e d i a 。n e w b r a n d i n g

subject

soundtrack, products

catharsis


128 129

instructor

hunter wimmer

course

integrated communication

p r o j e c t 8

1  2  3  4  5  6  7  8  9  10  11  12  13


portfolio

c at e g o ry

yu n li n

m u l t i m e d i a 。n e w b r a n d i n g

subject

poster process

catharsis


130 131

instructor

hunter wimmer

course

integrated communication

p r o j e c t 8

1  2  3  4  5  6  7  8  9  10  11  12  13


portfolio

c at e g o ry

yu n li n

m u l t i m e d i a 。n e w b r a n d i n g

subject

poster

catharsis


132 133

instructor

hunter wimmer

course

integrated communication

p r o j e c t 8

1  2  3  4  5  6  7  8  9  10  11  12  13


portfolio

c at e g o ry

yu n li n

m u l t i m e d i a 。n e w b r a n d i n g

subject

product

catharsis


134 135

instructor

hunter wimmer

course

integrated communication

p r o j e c t 8

1  2  3  4  5  6  7  8  9  10  11  12  13


portfolio

c at e g o ry

yu n li n

m u l t i m e d i a 。n e w b r a n d i n g

subject

advertisments, website

catharsis


136 137

instructor

hunter wimmer

course

integrated communication

p r o j e c t 8

1  2  3  4  5  6  7  8  9  10  11  12  13



138 139

A candle on a flying carpet。

title   Firefly course   Graphic Design

and Sustainability

instructor   Phil Hamlett

category   Sustainability term   Spring 2010

p

project

9


portfolio

yu n li n

subject

brief

approach Firefy Project was a team project conducted in collaboration with Good magazine. The scope of this effort was to imagine an alternative way of harvesting our energy. Our objective was to reform not only harmful issues like coal extraction or importing our energy from out of state, but to go a step further and imagine a truly revolutionary way of generating electricity and getting rid of the power grid throughout the country. The branding challenge

objective

was to communicate the usefulness and revolutionary nature of

Students from this course will respond to a design challenge that requires first contemplating the future of the San Francisco Bay Area and then creating sustainable solutions to address the issues that it faces.

this system of energy harnessing while making it desirable and fun for people to participate in. The firefly solution capitalized on San Francisco’s culture of sharing and physical health to build a human-powered city. Our conceptual idea is unique and futuristic although inspired by existing technology.

typography

Vitesse

photography   Yun Lin 。Paulina McFarland         Stephanie Shelar deliverables   Website 。Posters                   Banners 。 Apps tone

c at e g o ry

sustainability

firefly


140 141

instructor

phil hamlett

course

graphic design and sustainability

p r o j e c t 9

1  2  3  4  5


portfolio

c at e g o ry

yu n li n

sustainability

subject

firefly

logo and process


142 143

instructor

phil hamlett

course

graphic design and sustainability

p r o j e c t 9

1  2  3  4  5


portfolio

yu n li n

subject

color palette

C  50  M  0   Y  100   K  0

primary typeface。 Vitesse

ABCDEFGHIJKLM NOPQRSTUVWXYZ a b c d e f g h i j k l m n o p q r s t u v w x y z 0 1 2 3 4 5 6 7 8 9 @ & $ % ( ) * # ! ? < > + / ; } {  secondary typeface。Vitesse Sans

A B C D E F G H I J K L M NOPQRSTUVWXYZ a b c d e f g h i j k l m nop q r s t u v w x y z 0 1 2 3 4 5 6 7 8 9 @ & $ % ( ) * # ! ? < > + / ; } {

c at e g o ry

sustainability

firefly

identity


144 145

instructor

phil hamlett

course

graphic design and sustainability

p r o j e c t 9

1  2  3  4  5


portfolio

c at e g o ry

yu n li n

sustainability

subject

firefly

poster campaign


146 147

instructor

phil hamlett

course

graphic design and sustainability

p r o j e c t 9

1  2  3  4  5


portfolio

c at e g o ry

yu n li n

sustainability

subject

firefly

website, apps


148 149

instructor

phil hamlett

course

graphic design and sustainability

p r o j e c t 9

1  2  3  4  5



150 151

Beyond black and white。

instructors   Phil Hamlett

Michael Kilgore

David Hake

category   Sustainability term   Spring 2010—on going

id

10

mfa thesis

title   Panda Dilemma

p


portfolio

yu n li n

subject

brief

approach panda dilemma: sustainable alternatives to species survival. The Panda Dilemma Foundation is a proposal designed to internationally revolutionize the protection of endangered species through research that favors natural means. The Foundation seeks to create a network of scientists, environmentalists, and creative sponsors who will cooperate with designers to solve the problem

objective

of extinction on a global, interactive level.

The MFA Thesis is an engaging project joining critical thinking, problem solving and innovation to the visual communication of invention of ideas. It is a process of research, experimentation and design.

While the giant panda has long symbolized struggles against extinction, the panda itself is in jeopardy because of the very strategies employed in traditional speices restoration.

typography    Aller Display 。Milo Pro illustration    Yun Lin 。Stephen Tsai photography   Yun Lin website

Yun Lin 。Wei-Cheng Wu

animation

Vance Hsuan-Tsung Wang

Helmsley Yang          Yun Lin tone

c at e g o ry

sustainability

panda dilemma


152 153

instructors

p h i l h a m l e t t 。m i c h a e l k i l g o r e 。d a v i d h a k e

m f a t h e s i s

1  2  3  4  5 6 7 8 9 10 11 12 13 14 15


portfolio 

yu n li n

subject 

personal inspiration

personal inspiration During my very first period of developing, I kept questioning myself as to whether there were practical methods that could truly solve this vital issue in the very near future, and I prioritized finding the value of how this design solution could take place worldwide to make an even bigger impact.

c at e g o ry  

sustainability

panda dilemma


154 155

instructors

p h i l h a m l e t t 。m i c h a e l k i l g o r e 。d a v i d h a k e

m f a t h e s i s

1  2  3  4  5 6 7 8 9 10 11 12 13 14 15


portfolio

c at e g o ry

yu n li n

sustainability

subject

process

panda dilemma


156 157

instructors

p h i l h a m l e t t 。m i c h a e l k i l g o r e 。d a v i d h a k e

m f a t h e s i s

1  2  3  4  5 6 7 8 9 10 11 12 13 14 15


portfolio

c at e g o ry

yu n li n

sustainability

subject

thesis proposal spreads

panda dilemma


158 159

instructors

p h i l h a m l e t t 。m i c h a e l k i l g o r e 。d a v i d h a k e

m f a t h e s i s

1  2  3  4  5 6 7 8 9 10 11 12 13 14 15


portfolio

c at e g o ry

yu n li n

sustainability

subject

proposal spreads

panda dilemma


160 161

instructors

p h i l h a m l e t t 。m i c h a e l k i l g o r e 。d a v i d h a k e

m f a t h e s i s

1  2  3  4  5 6 7 8 9 10 11 12 13 14 15


portfolio

c at e g o ry

yu n li n

sustainability

subject

identity process

panda dilemma


162 163

instructors

p h i l h a m l e t t 。m i c h a e l k i l g o r e 。d a v i d h a k e

m f a t h e s i s

1  2  3  4  5 6 7 8 9 10 11 12 13 14 15


portfolio

c at e g o ry

yu n li n

sustainability

subject

logo sketches

panda dilemma


164 165

instructors

p h i l h a m l e t t 。m i c h a e l k i l g o r e 。d a v i d h a k e

m f a t h e s i s

1  2  3  4  5 6 7 8 9 10 11 12 13 14 15


portfolio

c at e g o ry

yu n li n

sustainability

subject

logo

panda dilemma


166 167

instructors

p h i l h a m l e t t 。m i c h a e l k i l g o r e 。d a v i d h a k e

m f a t h e s i s

1  2  3  4  5 6 7 8 9 10 11 12 13 14 15


portfolio

yu n li n

subject

identity

color palette

C  0  M  0   Y  0   K  100      C  15  M  0   Y  70   K  20

primary typeface。 Aller Display

A B C D E F G H I J K L M NOPQRSTUVWXYZ a b c d e f g h i j k l m n o p q r s t u v w x y z 0 1 2 3 4 5 6 7 8 9 @ & $ % ( ) * # ! ? < > + / ; } {  secondary typeface。Aller Light

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z a b c d e f g h i j k l m nop q r s t u v w x y z 0 1 2 3 4 5 6 7 8 9 @ & $ % ( ) * # ! ? < > + / ; } {

c at e g o ry

sustainability

panda dilemma


168 169

instructors

p h i l h a m l e t t 。m i c h a e l k i l g o r e 。d a v i d h a k e

m f a t h e s i s

1  2  3  4  5 6 7 8 9 10 11 12 13 14 15


portfolio

c at e g o ry

yu n li n

sustainability

subject

animation process

panda dilemma


170 171

instructors

p h i l h a m l e t t 。m i c h a e l k i l g o r e 。d a v i d h a k e

m f a t h e s i s

1  2  3  4  5 6 7 8 9 10 11 12 13 14 15


portfolio

c at e g o ry

yu n li n

sustainability

subject

thesis book spreads

panda dilemma


172 173

instructors

p h i l h a m l e t t 。m i c h a e l k i l g o r e 。d a v i d h a k e

m f a t h e s i s

1  2  3  4  5 6 7 8 9 10 11 12 13 14 15


portfolio

c at e g o ry

yu n li n

sustainability

subject

awareness posters

panda dilemma


174 175

instructors

p h i l h a m l e t t 。m i c h a e l k i l g o r e 。d a v i d h a k e

m f a t h e s i s

1  2  3  4  5 6 7 8 9 10 11 12 13 14 15


portfolio

c at e g o ry

yu n li n

sustainability

subject

postcards

panda dilemma


176 177

instructors

p h i l h a m l e t t 。m i c h a e l k i l g o r e 。d a v i d h a k e

m f a t h e s i s

1  2  3  4  5 6 7 8 9 10 11 12 13 14 15


portfolio

c at e g o ry

yu n li n

sustainability

subject

pandalanda, website

panda dilemma


178 179

pandadlanda & pandadilemma.com pandalanda is an online interactive educational game, which places a special emphasis on the Panda Dilemma Foundation and promotes the idea of preserving a sustainable natural habitat for the giant panda by focusing on 5 cohabitating species: The Red Panda, Golden Monkey, Leopard, Crested Ibis, and Takin, along with the Giant Panda. The game operates on the main website, www.pandadilemma.com

instructors

p h i l h a m l e t t 。m i c h a e l k i l g o r e 。d a v i d h a k e

m f a t h e s i s

1  2  3  4  5 6 7 8 9 10 11 12 13 14 15


portfolio

c at e g o ry

yu n li n

sustainability

subject

c a m p a i g n p o s t e r, p r o d u c t s

panda dilemma


180 181

instructors

p h i l h a m l e t t 。m i c h a e l k i l g o r e 。d a v i d h a k e

m f a t h e s i s

1  2  3  4  5 6 7 8 9 10 11 12 13 14 15



thank you

mentors and instructors 。 To Mary Scott for her patience, kindness, and constant supervision—without her, this book would not have been possible. To Phil Hamlett, my director and the one who inspired me to first start thinking about sustainability. To Michael Kilgore, who was able to read my brain, be my guide, and show me what a thesis really is in order to realize my future. To David Hake, whose balance of kind and professional critiques helped me to make my vision reality. For Joy Ou, who as a family friend has given me unimaginable design support and information. Also, to Laura Milton, Arvi Raquel-santos, Hunter Wimmer, Stan Zienka, Thomas Mcnulty, and Scott Rankin, all of whom were invaluable instructors and wonderful to bounce ideas off. Thanks to Macy Chadwick, for her expertise in book arts and production design. Also, to Romalyn Schmaltz, who has shepherded this project linquistically from its conception and offered me support when I hit a wall. Finally, to Scott Crisp, who showed me how to manage my portfolio and guide me to graduation. families 。 Mom, Dad, Uncle George, Aunt Vivian, Kino, Niko for their undying spirit and for being my joy. friends and classmates 。 Lide Tong, Xiaojue Feng, Liyun Dun, Jia shen, Janice, Alice, Kate, Po, Yen, Frannie, Uni, Wei, Stephen, Shawn, Pauline, Moko, Danny, Daniel, Jasmine Friedl, Erin Canoy, Melanie Torigoe, Yusufcan Jon Akyuz, Zainab Rupawalla, Darshita Mistry, for their moral support.


。 Š2012 All rights reserved. No part of this publication can be reproduced without express permission from Yu n L i n .









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