MEDIA KIT 2016
18 2016
YUMGLUTENFREE . COM . AU
WHY YUM... “yum.” It’s the universal word for flavour and great taste. It’s the verbal reward for any cook who has spent time beside a kitchen bench. It is also the name of the latest Australian online website celebrating, exploring, understanding, informing and reviewing anything and everything gluten free. A talented and experienced publishing team has come together to finally create an informative website celebrating all things in the world of gluten free. yum. gluten free not only delivers recipes to help at meal times but discusses gluten-free topics like types of gluten-free flours, converting recipes and sourcing healthier options. The website also features product reviews, eating out, travel destinations, programs, cookbooks and cafes - the list is never ending. And we have a huge list of well known gluten-free personalities on board as yum. gluten free contributors, each of them with their own substantial individual followings that yum. also looks forward to connecting with. Coeliac disease is a common condition which affects 1 per cent of people in the Western world. It is more common among Caucasians and less common among people of African and Asian descent. In Australia, it occurs in at least 1 in every 100 people. Symptoms may start at any age, ranging from infancy to adulthood. For unknown reasons, it is 2-3 times more common in women than men. The estimated number of people with Coeliac disease in Australia is about 230,000. This estimate does not included people with a gluten intolerance or people who choose to maintain a gluten-free diet.
MEDIA KIT
YUMGLUTENFREE . COM . AU
2016
MEDIA KIT
SOCIAL MEDIA. 7.5k
1K
13K
1K
63K
8k
Viral Post over 160k shares
12 Million+ Impressions per annum
catablog In top 10
unique readers over 250k in 2015 klout score 68
YUMGLUTENFREE . COM . AU
2016
MEDIA KIT
DEMOGRAPHICS.
93
INTERESTS.
%
58%
35%
25 - 44
45 - 64
Movies Cooking Enthusiasts Health & Fitness Home Decor Online Shoppers Family Focused Shutterbugs (photography)
DEVICES FOR VIEWING WEBSITE.
“yum.” It’s the universal word for flavour and great taste.”
43%
34%
23%
mobile
desktop
tablet
HOMETOWN.
52%
Melbourne, Australia Brisbane, Australia Sydney, Australia Perth, Australia
COUNTRY.
64% Australia
*
All data from Google Analytics November 2015
11% New Zealand
9% United States
YUMGLUTENFREE . COM . AU
2016
BLOGGERS & YUM GLUTEN FREE. Yum is here to help gluten free bloggers unite and showcase recipes, stories and information. If you have any questions relating the options below please don't hesitate to contact Bianca Shugg direct on bianca@yumglutenfree.com.au
1
CONTRIBUTOR LISTING Get your very own page at yumglutenfree.com.au that showcases your bio, social media links and all recipes and articles you have listed on yum. $100 + GST PER YEAR
2
RECIPES Once your contributor profile is setup you can submit up to 3 recipes a month. Photography must be approved. FREE WITH CONTRIBUTOR LISTING
3
MEET STORIES Yum's meet stories are a great way to showcase the person behind the blog. 800 word Q and A interview with images. $400 + GST
4
EDITORIAL PIECES Once your contributor profile is setup you can submit up to two editorial pieces a month. Please enquire about topics. FREE WITH CONTRIBUTOR LISTING
MEDIA KIT
YUMGLUTENFREE . COM . AU
2016
MEDIA KIT
BRANDS & YUM GLUTEN FREE. Yum is here to support like minded brands reach an engaging and reactive audience. There are many options below to help boost your exposure through many different channels. Please contact Bianca Shugg direct if you have any questions at bianca@yumglutenfree.com.au
1
CONTRIBUTOR LISTING List your brand, including your logo, bio and social media links under the contributor section to reach yum's recipe audience.
6
SOCIAL MEDIA POSTS This can be content from the site or external content. Just needs to be a like mined business and of course gluten free.. $250 + GST PER POST
$500 + GST PER YEAR
2
RECIPES Once your contributor profile is up you have the option of submitting unlimited recipes per month including brand mentions, to be showcased under your listing.
7
SPONSORED POSTS Have a message, event, product or service you would like exposure for. We can write and delivery it for you in the appropriate category.
$150 + GST PER RECIPE
3
MEET STORIES
$1200 + GST PER POST
8
Looking for a more personal way to connect with our readers? Then we can provide a Q and A interview including images and links under our meet section.
TRAVEL We travel, review and write travel stories, cruises, b&b's, retreats, hotels, theme parks, entertainment venues.
$1200 + GST
4
CAFE EDITORIALS
POA
9
Need exposure for your cafe? Then we provided a full editorial piece including interview and written story. $500 + GST
5
COOKBOOK EDITORIALS Have you just launched a hard copy or ebook? Then our yum cooks section is for you. $150 + GST
RECIPE DEVELOPMENT Have a product that you need showcased via a recipe? Then yum can help, development, photography and delivery. $600 + GST PER RECIPE
10
SITE TAKE OVER Adverts, social media, meet story, recipes, editorial pieces and e-newsletter coverage. $5000 + GST PER MONTH
YUMGLUTENFREE . COM . AU
2016
ADVERTISING ON YUM GLUTEN FREE. Four very simple ways to get people clicking your your website. If you need any more information on the below options please contact Bianca Shugg direct at bianca@yumglutenfree.com.au
1
BANNER ADVERT Place your business under the noses of thousands of gluten free readers. Size 628 x 86 px $550 + GST PER MONTH
2
RIGHT SIDE ADVERT Place your business under the noses of thousands of gluten free readers. Size 266 x 400 px $300 + GST PER MONTH
3
E-NEWS ADVERTS Get your brand seen by our active and engaged subscription base. $250 + GST PER ADVERT
4
E-BLAST Got something you need to get noticed? Then get your brand seen by our active and engaged subscription base. $550 + GST PER BLAST
5
SLIDER - HOME PAGE Got something you need to get noticed? Then get your brand seen by our home page slider, must be linked to an internal story or recipe. $200 + GST PER WEEK
MEDIA KIT
DECEMBER 2016
CONTACT US. “ Diagnosed with Coeliac Disease and Hashimoto's in 2011, Bianca has built yum gluten free from her own life experiences. � Bianca Shugg, Founder
CONTENT MANAGER BIANCA SHUGG bianca@yumglutenfree.com.au 0413 522 152 GENERAL ENQUIRIES info@yumglutenfree.com.au CONTRIBUTE products and images contribute@yumglutenfree.com.au
www.yumglutenfree.com.au
by Samantha McArthur Photos by John Adams
Painting, according to Wikipedia, is the practice of applying paint, pigment, or other medium to a surface. The medium is commonly applied to the base with a brush but other implements, such as knives, sponges, and airbrushes, can be used. Painting describes both the act and the result of the action. Paintings may have for their support surfaces as walls, paper, canvas, wood, glass, lacquer, clay, leaf, copper or concrete, and may incorporate