AN ORDINARY HUMAN STRIVING TO YL’S WORKS CREATE NEW EXPERIENCES AND INSPIRE OTHERS WITH
CHAN YUIT LENG (YL) Graphic, Editorial & Branding Designer
Inspired and fascinated by how design engages readers, users and drives conversations, I ventured into graphic, editorial and branding designs before embarking on my degree journey where I diversified my skills in new mediums. To inspire people with design, I believe that one must first of all, learn to observe and understand how people live, work and think from various perspectives. In the coming years, I look to venture out of editorial design where new experiences can be presented to inspire and speak to the people.
W O R K
E X P E R I E N C E
P R O F I L E behance.net/Yuitleng chanyuitleng@gmail.com 8200 7041 25 Years Old, Female BlK 196D, Punggol Field, #11-473, Singapore 824196
Senior Graphic Designer July 2016 - August 2020 Dexel Pte Ltd Worked on both print and digital-based projects specialising in editorial publication and branding from conceptualisation to completion. Some of my key clientele includes MOE and AIC. My job responsibilities also include working closely with the design directors and account manager to ensure smooth execution of projects as well as to manage the junior designers.
Graphic Design Intern June 2015 - September 2015 DW Communications
S K I L L S
Working closely with the Art Director and Accounts Executive, my job scope in DW included designing visuals, adaptations and participating in pitching projects such as Bosch’s year-end campaign, DHL and Lexus.
In Adobe Indesign Ai Adobe Illustrator Ps Adobe Photoshop
E D U C AT I O N
Ae Adobe After Effects Xd Adobe XD Photography
Bachelor of Arts (Hons) Design & Media August 2020 – Present Nanyang Academy Of Fine Arts & University of Central Lancashire Ventured out of my specialised field to attain new skillsets for greater possibilities. Further honing my skill to produce holistic concepts, ideas and designs for initiatives and campaigns, setting the foundations for my subsequent ventures.
L A N G U A G E A
English Language (Spoken & Written)
拼
Chinese Language (Spoken & Written)
Diploma in Visual Communications April 2013 – May 2016 Nanyang Polytechnic Attained distinction list and graduated with a 3.6 GPA. My works include projects for real-world industry clients such as Changi International Airport and the Siloso Beach Resort. During my time here I picked up skill sets in identifying and analysing communication problems to create imaginative and effective ideas and solution.
LONG LIVE HAWKERS INITIATIVE DEGREE FINAL YEAR PROJECT LONG LIVE
RECENT WORKS “Long Live Hawkers” Initiative
“Long live hawkers” aims to spark people’s interest in hawker culture by reconnecting them with it emotionally through their love for food. Adopting a softer approach to bridge the gap between existing initiatives and people, with iconic graphic elements of the culture presented through a series of events split into 3 stages.
This work was done as a degree final year project.
THE A.S.A.P PROJECT AS SLOW AS PREFERRED REDEFINING INSTANT PACE
RECENT WORKS asap (As . Slow . As . Preferred)
ASAP - as soon as possible, a term we are familiar with in the instant world we live in today. With the advancements of the digital world, ‘instant’ is the new norm. Instant connection to the web, instant answers - instant everything. Project ‘asap’ aims to prompt them to redefine the pace of instant life. Help emerging adults (18-26 years old) who struggle emotionally from the instant transition from dependency to independence upon graduation from tertiary education cope with the emotional struggles during this transition. Through a slow pour experience and contents specially catered to them on a phone app. This work was done as a degree project.
SSA SINGAPORE SWIMMING ASSOCIATION ANNUAL REPORT SSA SINGAPORE SWIMMING ASSOCIATION
PAST WORKS Singapore Swimming Association, Annual Report The unity of the 4 aquatic disciplines of the Singapore Swimming Association(SSA) is designed with the swoosh of the SSA logo which signify SSA’s efforts in the sectors. Incorporating “water” as the main element, the layout and design is presented with strong SSA identity and corporate colours. This work was done in Dexel Pte Ltd for Singapore Swimming Association.
GIRLS BRIGADE GB LOG MAGAZINE GIRLS BRIGADE GB LOG MAGAZINE GIRLS BRIGADE
PAST WORKS Girls Brigade, GB LOG Magazine GB log is a magazine designed to highlight the activities as well as the milestones of the Girl’s Brigade Singapore. Using informal fonts and pastel colour palettes, the tone for this female centric association is set. Together with original icons, relevant infographics and image effects, the reading experience is further enhanced. This work was done in Dexel Pte Ltd for The Girls’ Brigade Singapore.
SRC SINGAPORE RECREATION CLUB POOL SIDE MENU SRC SINGAPORE RECREATION
PAST WORKS Singapore Recreation Club (SRC), Pool Side Menu The blue theme for the pool side menu is retained, keep its pool side vibe but at the same time injected with fresh elements to breathe a new life into the previous palette. Fresh ingredients garnish the overall layout of the menu, enhancing the look of each individual dish. Each item of the menu is given short descriptions with food label when applicable to indicate ingredients contained for patrons with diet restrictions. This work was done in Dexel Pte Ltd for Singapore Racretion Club.
SLMC SIM-LIAN METRO CAPITAL BRANDING SLMC SIM-LIAN METRO CAPITAL BRANDING
PAST WORKS Sim-Lian Metro Capital (SLMC), Branding Symbol designed with a continuous line forming the company’s name “SLMC”, representing the company’s forward-looking attitude. Ending off with a brand guide to ensure a consistent look throughout all the corporate collaterals. Overall, giving it a professional look needed by a capital company. This work was done in Dexel Pte Ltd for Sim-Lian Metro Capital.
NCI GOLF MARINA BAY GOLF COURSE MYGOLFKAKI MARKETING MATERIALS NCI GOLF MARINA BAY GOLF COURSE MYGOLFKAKI
PAST WORKS NCI Golf, Marketing Materials A series of marketing materials designed for use base on various requirements by a retainer client at Dexel. Stirring excitement in viewers, for the promotions and events coming up. Usually presented with the scenic views of the prestigious golf course, complemented with graphics representational of the event. This work was done in Dexel Pte Ltd for NCI Golf.
PHOTO SHOOT ART DIRECTION PHOTO SHOOT ART DIRECTION PHOTO SHOOT
PAST WORKS Photoshoot, Art Direction Being an important aspect of a design I conceptualise, proposed and directed photo shoots for various clients. Believing in customising a photo shoot to suit every client’s need. Making sure each of the designs appear presentable. This work was done in Dexel Pte Ltd for Ministry of Education and iShine Cloud Limited.
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8200 7041
chanyuitleng@gmail.com
behance.net/Yuitleng