MORSCO In-Store Experiene 12 / 17 / 2020
Expressive Spectrum
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Based on the three sub-brands logo colors, we developed the main representative colors for each sub-brand. Every main color has added secondary colors, which showcase the different locations’ features.
Welcome Active Organic Professional Modern Natural
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TEAM 2
01 MOODBOARD Devore & Johnson Doraville, GA (Atlanta Region)
Keywords: Plumbings, Line connection, pipes, Coca – Cola, aquarium. Color Palette: Dark red, font color, grey, bright yellow. Visual Language: Plumbing pipes connections, representative color lines. Focus: based on different locations, add local elements and make variations.
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TEAM 2
02 MOODBOARD Morrison Supply Frisco, TX (Dallas-FT Worth Region)
Keywords: Plumbings, Line connection, pipes, relax, playful, typography. Color Palette: Bright yellow, dark blue, landscape, green. Visual Language: Plumbing pipes connections, representative color lines. Focus: based on different locations, added local elements and make variations.
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TEAM 2
03 MOODBOARD Express Plumbing & Supply Costa Mesa, CA (Orange County)
Keywords: Plumbings, Line connection, pipes, water, HVAC. Color Palette: Bright red, sky blue, orange, yellow. Visual Language: Plumbing pipes connections, representative color lines. Focus: based on different locations, added local elements, and made variations.
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TEAM 2
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Location Inspiration ATLANTA
DALLAS
Each location has a distinctive personality. Build an organic and cohesive connection for the sub-brands by using their own unique styles.
COSTA MESA
TEAM 2
Visual Language
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TEAM 2
Palette
The secondary colors are more locational and showcase the differences between each location.
#0a3758
#ea002a
#69a84d
#8bb3c4
#f6cd27
Primary
Secondary / Locational
TEAM 2
Initial Sketches Inspired by plumbing pipes that build connection among the three sub-brands.
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TEAM 2
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Mural Strategy Plumbing pipes as the visual language that add texture for each sub-brand and showcase the personality of different locations.
Express Plumbing & Supply Costa Mesa, CA (Orange County)
Devore & Johnson Doraville, GA (Atlanta Region)
Express Plumbing & Supply Costa Mesa, CA (Orange County)
TEAM 2
Mockup
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TEAM 2
Deliverables – Journal
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TEAM 2
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TEAM 2
Deliverables – Coffee Area Coffee Menu: 5.38 in x 8.27 inch
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TEAM 2
Overview
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