intelligent MARKETER March 2015 Issue 6

LDING STRATEGIES Now, it’s not that they can’t. It’s that they won’t. Or don’t want to.

Your customer is no different. Heck, you are no different!

When we have a problem most of us will jump on Google and try to find the solution. We read a few blogs. Watch a few videos. And then we decide that it’s “best left to the professionals” and we call someone to solve our problem and fix it for us.

It’s not that we can’t. It’s that we don’t want to.

If small businesses are marketing correctly they should be the business that provided the solution...and ultimately they will get the call.

If not, the person will likely arbitrarily head back to Google and make a random call....you get the point.

The point here is that the key to building your list is to give away value.

2. Have a way to capture leads. You need a web form, landing page, or squeeze page. Basically, you need your offer and a couple of boxes that they can fill it to get what you are giving away.

I’ll talk more about the program I use for this a little later.

3. Once you have a compelling offer (or a few), and you have the form, you need to gain some awareness. There are literally hundred’s of ways you can gain awareness (many of them free).

Here’s a handful to get you started: - On the right side margin of your website.

- In the footer of your blog.

- Guest blog on other sites.

- On social networks (Facebook, Twitter, Google Plus, Pinterest, Instagram, Linkedin, etc....)

The key here is to present a compelling offer that has tremendous value in as many places as you possibly can.

9