Wunderman Mobile Mania

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1. is mobile such a big deal? In 1997, the internet was the biggest thing on earth. And the killer app of the internet, the gurus said, was email. But what exploded amongst people in Asia and Europe in 1997? Not email. It was their discovery, unpromoted by mobile network operators, that they could send each other 160 character SMS texts. Unlike email, texts came without pictures. And without attachments. And unlike emails, each text cost money. But they went instantly to their family, boyfriend or girlfriend. At any time of day. Or night. In corporate fraud trials, the lawyers go for the emails.

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