7.4 YOONHEE CHOI Supply chain YOON HEE CHOI’s supply chain starting from the market research to retail sale takes a year. YOON HEE CHOI is responsible for most of the supply chain however the production process is heavily dependent on the YOON HEE CHOI’s manufacturing factories in China. The delivery from Chinese factories must be completed within the expected time range otherwise YOON HEE CHOI may pay the penalty for late shipping to customers. One special feature of YOON HEE CHOI’s supply chain is the feedback part. The consumer’s reaction to the new collection will be considered for the nest season’s collection development. The both of general and exclusive lines will have same supply chain format. However, the design development for exclusive lines will be conducted three months faster than general line in order to improve overall quality and uniqueness.
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