COMPETITOR MATRIX ANAYLSIS COMPETITIVE MATRIX
COMPETITIVE MATRIX
JIGSAW
COMPETITOR: WHISLES
COMPETITOR: COS
COMPETITOR JAEGER
6
7
8
5
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8
8
6
8
7
6
5
8
7
8
7
6
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8
5
8
7
3
8
SOCIAL MEDIA: How successful is the brand at promoting itself through the use of social media such as Instagram, Twitter and Facebook?
TARGET AUDIENCE: Is the target audience of the brand made clear through the use of marketing and branding, is it appropriate for the brand?
PRODUCTS: Has the brand got a large range of products to offer for their consumers, keeping up to date with trends as well as seasons?
PRICING: Is the brands products priced at a reasonable price for the quality of the products as well as being appropriate for target market?
AESTHETICS: Is the branding and identity appropriate for their target market?
PROMOTION: Does the brand have special promotional sales to draw consumers in, encouraging them to buy from their brand instead of competive brands?
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