Work&Trade News

Work&Trade NEWS

2014

Work &Trade – much more than business premises 2

W&T – the story of a successful concept

4

Introducing Tools and FSM Group

6

Investor’s voice: Heinon Tukku

8

W&T Bisnespaja Avia in close-up

10

Introducing Acer and UpViser

12

Investor’s voice: Pohjola Property Management

14

Greetings from Kari Kauniskangas, President and CEO of YIT 1

Work&Trade:

much more than business premises Work&Trade is a unique business premises concept, combining excellent location with flexible facilities, cost-efficiency, sustainable construction and synergy benefits. No wonder the concept has already proven highly successful.

The Work&Trade concept meets com� panies’ present and future needs for business premises. This ground� breaking concept provides compa� nies with a customised combination of facilities.

–��������������������������������� At a Work&Trade centre, your com� pany can focus on success and 2

forget about issues with logistics, facilities or location, says YIT’s Account Manager Juha Mustakangas.

Only the best locations Work&Trade business premises are centrally located, near major roads that allow for fast connections. The

location of each W&T centre is care� fully planned with consideration for local business activity, traffic hubs and land use. The location must be perfect in terms of customers, employees and logistics. Each W&T centre is easily accessible to cus� tomers and enables commuting via public transport. Each location is

convenient to access and exit any time of day, all year round.

Land use at W&T centres is highly efficient. Each centre is designed to optimise logistics and offer sufficient parking for its tenant companies.

The shops, offices and storage facili� ties work seamlessly together.

“No compromise on the location” Simple and effortless At a Work & Trade centre, business premises are designed in collaboration with the customers from the begin� ning. The concept offers practically limitless opportunities for combining various types of facilities. A W&T centre helps companies optimise their daily time management, with storage facilities, shops, pickup points, show� rooms and offices located in the same premises. This considerably reduces the daily need for driving – and waiting in traffic. The companies can focus on serving their customers, which saves not only time, but also costs and trouble.

–We put customer benefit first, says Mustakangas.

Business premises serve as a business card in all sectors. Practical facilities that reflect the corporate image make a strong positive impression.

“Facilities that speak for themselves” Efficiency through business premises At a W&T centre, companies are only paying for what they need. New customised facilities are often more cost-effective than older, scattered facilities. Careful planning is integral to the implementation. Flexible facili� ties that adapt to changes in opera� tions serve business needs over the long term. A flexible solution con� tinues to work even if the company grows or the nature of its business operations changes.

A W&T centre offers unparalleled building system adaptability. The location of fixed structures is care� fully planned, with as few restrictive walls as possible. Even the location of toilet facilities can be changed, if necessary. In line with the concept, the facilities of a tenant company can include office facilities on a dif� ferent floor than other facilities. Each solution serves the specific needs of the tenant company, with no square metres wasted. Ventilation, sound� proofing and lighting are customised as well.

W&T facilities are environmentally efficient. YIT accounts for energy efficiency at all stages of the imple� mentation, finding the most sus� tainable solutions. W&T Avia, for example, features several innova� tive energy-saving solutions, with geo-thermal heat as the source of energy. It also allows for the collec� tion of solar electricity.

“W&T facilities make for smart and responsible choices.”

Growth through attraction

medium-sized businesses, from units of two professionals to international chains. In addition, W&T facilities are also suitable for companies headquar� tered in another location.

“W&T is ideal for companies of all sizes in all sectors.”

Expertise and support by YIT YIT is a recognised and reliable partner with trustworthy expertise. Its opera� tions are based on close collaboration with customers. The popular W&T con� cept is further developed through con� tinuous improvement.

–The common experience with the cus� tomer brings confidence and perspec� tive into the development, says Musta� kangas.

YIT has the resources and expertise to create the best possible combination of companies for each W&T centre. This helps tenant companies grow and suc� ceed. Welcome aboard!

TEXT HELI SATULI IMAGES JANNE LEHTINEN

W&T centres enable companies to ben� efit from synergies. Tenants are selected in line with the natural business pro� file of the area. The tenant companies complement one another in terms of operations and services. This gener� ates attraction, more customers, new partners and even entirely new forms of business. YIT has the resources for the professional marketing of the site at the national level.

The adaptability and flexibility of W&T business premises make them suitable for companies in practically all sec� tors. Most of the tenants are small and

3

Tools

“We found a strong base at W&T Avia” TEXT HELI SATULI IMAGE JANNE LEHTINEN

TOOLS is the leading Nordic provider of industrial supplies and components.

In addition to a shop, its headquarters is located at W&T Avia.

TOOLS is a Swedish-owned company with a history of more than a century.

It strengths include a local focus: the company has nearly 30 offices in dif� ferent parts of Finland, and it has served customers in several locations for decades.

Its employees have strong technical expertise that sets TOOLS apart from its competitors. Its range of products includes tools, machinery, personal 4

protective equipment, mounting hard� ware, bearings and industrial com� ponents. Its customers range from enterprises of two people to listed companies.

–We want to serve as an adviser to our customers and take extremely good care of our expert staff. This new location makes life much easier for our employees. W&T Avia is easily acces� sible from any of our other locations in Finland, says Antti Osanen, regional CFO, B&B TOOLS Holding FI. The new, combined facilities promote effortless communication between

employees and the management, with the entire team working in the same facilities. The visibility of the location made the company more recognis� able and helped it gain a strong foot� hold in the Helsinki metropolitan area.

–The Koivuhaka district will be devel� oped further. This was the right time to come here. We are now closer to our customers and employees than before, in terms of both time and distance. This solution boosts our growth and enables us to serve our customers even better than before, says Osanen.

FSM Group

“No more wasted square metres” TEXT HELI SATULI IMAGE JANNE LEHTINEN

–I was surprised to see how rapidly our facilities at W&T Avia were completed.

With YIT, we were able to move from words to action promptly. Despite the tight schedule, our needs and hopes were taken into account at every stage, says Veli-Matti Viitanen, Service Director, FSM Group, who has more than 20 years of experience in security technology.

FSM is the leading security technology wholesaler in Finland. Its comprehen� sive range of products includes all technological building security moni� toring systems, such as burglar alarms and video monitoring equipment.

Its customers mainly include author� ised resellers. FSM is familiar with its customers. According to Viitanen, they provide stable business but are demanding.

–Our customers come and pick up products from all around southern Finland. Our location must be easily accessible to them, and everything must run smoothly. This location by the Ring road III, a national traffic hub, is a necessity for us, says Viitanen.

He is also looking forward to the syner� gies between the tenant companies at Avia.

–In our previous location, we were the only company. Regardless of the sector, co-operation with other compa� nies always pays.

FSM will have diverse facilities at Avia: a storage facility, a pickup point and sales negotiation rooms as well as technical support and warranty service facilities.

According to Viitanen, long warranty periods and fast service constitute one of the cornerstones of the company.

–Customised to our needs, the new facilities will make our operations more efficient. No more wasted square metres.

5

“W&T Avia is a long-term investment for us” TEXT HELI SATULI IMAGE JANNE LEHTINEN

The property investor of W&T Avia is Heinon Tukku, a family-owned whole� saler and importer of daily consumer goods. The company was established more than 110 years ago. The W&T Avia site is its first property investment.

The company had originally acquired the site for its own use, but did not eventually need to expand its facili� ties. According to Managing Director Petri Heino, it was clear from the very beginning that the company wanted to co-operate with YIT. –The construction and leasing of facili� ties are not our core competencies.

YIT provided us with the best con� struction professionals in the country and the comprehensive expertise of a large company. I knew that the result would be excellent.

thought out. We had nothing to worry about.

According to Heino, the main strength of W&T Avia is its central location in a highly valued area, at the core of the Aviapolis business hub. The starting point was promising, to say the least.

–As the construction progressed, we were even more convinced that this would become a success. YIT excels at listening to its customers. The com� pany is familiar with the present and future requirements for construction and the needs of companies.

A committed partner

Carefully chosen steps

Heinon Tukku imports and wholesales daily consumer goods, alcoholic bever� ages and office supplies. It is easy for Heino to identify with the tenant com� panies at W&T Avia.

According to Heino, the discussions on the implementation of W&T Avia began to materialise rapidly.

–We are not a typical venture capital company. We have the values and mindset of a family business.

–YIT was able to offer a concept where each step, from the first meeting to after-sales services, was carefully

Heino points out that the company did not invest in W&T Avia in order to sell it later.

6

–This is a long-term investment for us. We want to further develop the premises and participate actively in its operations. YIT helped us secure com� mitted tenants.

Small risk, great opportunities According to Heino, the project has progressed smoothly from construc� tion to marketing and tenant acquisi� tion. Everything has run on schedule and on budget. Despite the difficult economic situation, YIT was able to select an excellent combination of tenants.

–As a property investor, I value reli� ability and consistency. Our contact persons have not changed during the project.

According to Heino, the key goal was to construct a high-quality building that meets future needs for facilities and becomes a profitable investment.

–Above all, we wanted to build pleasant business premises that enable tenants to thrive. We have exceeded all of our expectations.

7

W&T Bisnespaja Avia

in close-up

Located on Tikkurilantie near the airport, W&T Bisnespaja Avia combines style and functionality with an excellent location.

TEXT HELI SATULI IMAGES JANNE LEHTINEN

W&T Bisnespaja Avia offers practically limitless opportunities to customise business premises to customer-specific needs and wishes. The premises can serve as logistics, production, business or office facilities – or any combination of these.

–The tenant companies include a car paint shop, a laboratory and a com� puter service company. This is truly a place that can accommodate compa� nies from any sector, says Jarno Saari, YIT’s Account Manager.

At the core – today and tomorrow W&T Bisnespaja Avia is located in the centre of the most attractive and fastest-growing business hub in Vantaa.

The ring roads make the entire Helsinki metropolitan area easily accessible.

The flight terminals are near, and the 8

centre of Helsinki and the Vuosaari har� bour are only a short distance away.

Saari points out that the location of W&T Bisnespaja Avia alone is a winning strategic choice for many companies.

–This area has a large number of offices, but flexible combinations of facilities are hard to come by. W&T Bisnespaja Avia serves this particular need.

In the near future, the area will be the site for more than 15,000 jobs.

The future Ring Rail Line will join the

Vantaankoski rail line to the main line via Helsinki Airport, considerably improving public transport connec� tions in the area. In about two years, employees and consumers will be able to take a local train to W&T Bis� nespaja Avia.

The area also has many hotels and commercial centres. The dozens of companies in the area offer excellent opportunities for synergy benefits.

–In addition, facilities at W&T Bisnespaja Avia considerably increase the

–W&T concept is further developed through continuous improvement.

The starting point is always close co-operation with the customer, state YIT’s Account Managers Jarno Saari (left) and Juha Mustakangas (right).

visibility of a company. Tikkurilantie is becoming a showcase for businesses, says Saari.

–Every detail of the logistics yard is care� fully thought out, which is why even a fulltrailer truck can turn around in the yard.

Pleasant and profitable

In addition, the large overhead doors allow lorries and even articulated lorries to drive into a company’s facilities.

Consisting of two buildings, W&T Bisnespaja Avia is an impressive and attrac� tive centre. With its total area of 4,700 square metres, it is ideal for small and medium-sized companies.

–W&T Bisnespaja Avia stands out for the right reasons. This serves to improve the image of the tenant companies, says Saari.

However, style does not mean com� promised functionality. When designing the centre, special attention was paid to logistics.

Environmentally sound cost-efficiency All construction solutions selected for W&T Bisnespaja Avia are environmen� tally sound. For example, the building has geo-thermal heating, which means smaller heating expenses for all end users. The service and maintenance facilities at W&T Bisnespaja Avia have oil separators in the floor drains.

–This ensures that nothing detrimental

to the environment ends up in municipal waste, says Saari.

According to Saari, W&T Bisnespaja Avia reflects YIT’s expertise and sub� stantial experience.

–We have selected the best features from our successful projects for the benefit of the tenants.

Saari stresses that YIT offers individual� ised service for all tenants. Each tenant is assigned a contact person who provides support at every stage of the project.

–No matter how large or small the com� pany, we treat each partner equally well. We want to help our customers succeed.

9

Acer

“Goodbye wastage, welcome efficiency” TEXT HELI SATULI IMAGE JANNE LEHTINEN

–We seek to minimise wastage in all of our operations: our customer should not have to wait for a device, or vice versa.

Our new facilities at W&T Bisnespaja Avia enable us to streamline all aspects of our operations, says Jari Lehtonen, Service Manager, Acer Finland.

Many are familiar with Acer computers, but the company also imports and ser� vices tablets and a wide range of other top information technology products.

Its primary target groups include con� sumers, educational institutions and small and medium-sized businesses. In addition to servicing computers, its cus� tomer service sells spare parts and used computers that come with a warranty.

One-stop service Acer chose W&T Bisnespaja Avia in order to strengthen the cornerstones of its business success: quality, customer satisfaction and efficient operations.

10

–We wanted stylish facilities in a central location. Our old facilities were located in an industrial area. They were as large as our new facilities, but impractical and inflexible. Most of the space was inefficient, says Lehtonen.

At W&T Bisnespaja Avia, Acer can make optimal use of each square metre.

Lehtonen is particularly pleased with YIT’s innovative one-pillar implementa� tion, which allows for practically unlimited space design options. Both service and sales now have customised facilities.

–Storage space is usually compro� mised, but we have no risk of our facili� ties becoming cramped. The height of the logistics hall is over six metres.

We can even serve as the Nordic logis� tics centre for Acer.

According to Lehtonen, YIT’s exper� tise became evident at the design stage, if not earlier.

–YIT presented a solution based on our discussions. It included many practical features that I could not even have imagined.

Added value through proximity Acer frequently hosts visits by its for� eign partners. W&T Bisnespaja Avia is ideally located even in this respect.

Its proximity to the airport and many hotels makes hosting visits effortless.

–In addition, we regularly use courier services to ensure fast and safe com� puter service. We are now located near to several courier companies, which enables us to negotiate excel� lent terms. This creates immediate added value for us, Lehtonen points out.

The rail line will be completed in the near future. According to Lehtonen, it will make W&T Bisnespaja Avia even more accessible to consumers and employees.

–We employ more than ten profes� sional technicians, and our goal is to hire more employees. We are the only PC manufacturer in Finland that also provides computer service. With other companies leaving the country, we want to invest in Finland.

UpViser

“We moved from the third floor to an entirely new level” TEXT HELI SATULI IMAGE JANNE LEHTINEN

–We moved to W&T Bisnespaja Avia during one weekend. Everything was ready for us here, and our operations were not interrupted at any point, says Jorma Tiili, Financial Manager and Partner, UpViser.

Established in 2008, the company imports surgical special products related to plastic surgery, urology, gynaecology and gastroenterology. Its main customer groups include university and regional hospitals and municipal and private health clinics all around Finland.

–We offer modern instruments and surgical technologies to ensure that patients are treated as well and safely as possible.

Easy access UpViser chose W&T Bisnespaja Avia because of its excellent location and flexible facilities.

–With our company growing over the years, our storage facilities became insufficient. These facilities meet all of our needs and wishes. We were looking for more floor area.

According to Tiili, a location near freight forwarders and the airport was a necessity for the company. Around 80% of the products that the com� pany imports arrive via air. In addition, representatives of its subsidiaries in Norway and Denmark and its partner in Sweden visit Finland often.

UpViser’s facilities are located on the ground floor, at one end of W&T Bis� nespaja Avia. Its storage facilities have a separate entry with overhead doors.

Its previous facilities were located on the third floor, with much poorer func� tionality.

–Freight operators are grateful that they no longer need to deliver to the

third floor, Tiili says with a laugh.

Light and space In addition to 13 permanent employees, UpViser has a few part-time employees.

They all work in modern and flexible office facilities upstairs from the ground floor.

–Kokema Design and YIT designed customised, light and spacious facili� ties that meet our particular needs.

The open-plan office, office rooms and conference facilities are easily adaptable to our future needs.

According to Tiili, collaboration with YIT has been a positive experience.

–YIT always keeps its promises. I have worked with other construction com� panies as well, and I can absolutely recommend YIT.

11

12

W&T Avia is owned by the Vuokratuotto special fund of OP-Pohjola.

“YIT understands investors” TEXT HELI SATULI IMAGE JANNE LEHTINEN

–The fund offers an opportunity to invest in a portfolio of properties as an alternative to owning apartments, says Markku Mäkiaho, Managing Director, Pohjola Property Manage� ment.

Intended for consumers, the port� folio of the special fund includes rental apartments as well as a diverse range of properties, from warehouses to retail and production facilities.

–Compared to apartments, investing in high-quality business premises improves the yield expectation, which is why we were interested in becoming the owner of W&T Bisnespaja Avia, says Mäkiaho.

A fine-tuned concept According to Mäkiaho, W&T Bisnespaja

Avia is perfectly in line with the invest� ment strategy of the OP-Vuokratuotto special fund.

–We have invested in several busi� ness premises projects carried out by YIT. In addition, we have successfully carried out business park projects.

We knew that the fine-tuned and well thought-out W&T concept would work.

In the eyes of a property investor, W&T Bisnespaja Avia has two key strengths: its location and purpose of use.

–It has a diverse range of healthy, growing companies as tenants. The tenants have long-term lease agree� ments. In addition, combined facili� ties are in high demand among small and medium-sized business in the Helsinki metropolitan area, says Mäkiaho.

A stable yield W&T Bisnespaja Avia is a long-term investment for the OP-Vuokratuotto special fund.

–Its diverse and versatile facilities ensure continued high demand and a stable yield for the owners.

Pohjola Property Management has co-operated with YIT for several decades. Mäkiaho considers YIT to be a determined, consistent and highly competent partner.

–YIT always bears its responsibility.

Above all, however, YIT is able to see the project from the client’s per� spective. Its professionals understand investors’ needs and wishes.

13

“We want to help our partners succeed” TEXT HELI SATULI IMAGE JANNE LEHTINEN

According to Kari Kauniskangas, President and CEO of YIT, concepts similar to Work&Trade will become an integral part of YIT’s business operations.

–Co-operation, caring, leadership and profitability. These are the foun� dation of our operations, says Kari Kauniskangas, President and CEO of YIT. After its division, YIT began to create a new corporate culture on a clean slate. More than 500 employees par� ticipated in the discussions.

–We wanted to know in what type of corporate culture our construction professionals wanted to work. This will make the new operating methods genuinely visible in our daily opera� tions, says Kauniskangas.

them succeed.

According to Kauniskangas, the secret of the two successful con� cepts lies in their clear and simple business ideas. The W&T concept consists of uncomplicated ingredi� ents: excellent location, cost-effi� ciency, customer knowledge, syn� ergy benefits and flexible facilities that adapt to changes.

–This is a win-win situation for all: investors as well as tenants and their customers. We truly care about our partners and their success.

Solutions for all property needs

The results of this thorough work exceeded even his highly positive expectations.

–Our new values capture the essence of YIT. They serve as the foundation for further improvement.

A simple recipe for success According to Kauniskangas, the Work&Trade and MotorCenter con� cepts are prime examples of YIT’s oper� ating methods: to proactively respond to customers’ needs, the company must be able to genuinely understand customers and identify their needs.

–We ask straightforwardly how cus� tomers could improve their business operations and how we could help 14

–Our forerunner status obligates us to have the best range of products and services in the market. Each customer must be completely satisfied with our products, quality and service as well as the end result. When all employees keep their promises, we can ensure that our company develops and con� tinues to provide jobs, Kauniskangas says.

YIT is the largest construction operator in Finland and has a long value chain.

It has superior expertise in plot acquisi� tion, design management and project management. It also has the largest plot reserve.

–However, our employees are our most important resource. We are fortunate

to have professionals who can apply their expertise to any project.

According to Kauniskangas, the task of YIT as a major construction company will continue to be creating property solutions that combine and meet the needs of diverse users. These solutions include innovative residential buildings, cutting-edge logistics centres and state-of-the-art business premises, among other projects. Such projects require co-operation.

Sustainable success Kauniskangas strongly believes in concepts that can be reproduced in different regions and countries. This streamlines construction projects and saves time and money. YIT can offer more competitive prices. Smaller con� struction costs are also reflected in rent levels.

–Most importantly, we can serve our customers better. Based on the W&T centres already in operation, we know what works. This gives us a competi� tive edge. Succeeding together with customers is sustainable success, says Kauniskangas.

He believes that, combined with YIT’s other strengths, concepts will help YIT maintain its forerunner status in con� struction.

–I have a strong trust in the future.

– Being a step ahead means we have high standards. We are expected to have the best offering in the market. Our goal is for every customer to be completely satisfied, says Kari Kauniskangas, President and CEO of YIT.

15

16

YIT Constructions Ltd Business Premises P.O. Box 36 (Panuntie 11), 00621 Helsinki Tel. +358 20 433 111 www.yitgroup.com/businesspremises