QUIKSILVR
THE VISUAL STANDARDS GUIDE BRAND - QUIKSILVER
NATURE OF IDENTITY 2020
001
02
BRAND NAME
SECTION TITLE
04
BRAND NAME
SECTION TITLE
06
BRAND NAME
SECTION TITLE
DREAM IT. LEARN IT. DO IT.
08
BRAND NAME
SECTION TITLE
TABLE OF CONTENTS
HISTORY /012 MISSION /014 KEYWORDS /016 NEW LOGO /018
THE VISUAL STANDARDS GUIDE
STANDARDS /020 SYSTEM /034 EXTENSIONS /042 DELIVERABLES /060
CHAPTER 01
OVER 010
THE VISUAL STANDARDS GUIDE
RVIEW 011
HISTORY
QUIKSILVER EST.1969 Quiksilver has become recognized as the youth lifestyle and culture clothing brand within the action outdoor sports industry. This brand was born on the beach of Torquay, Australia, in 1969 by local boys, Alan Green and John Law; making wetsuits and boardshorts in their garage. Since then, Quiksilver grew increasingly to the largest and most prestigious apparel business in outdoor activities such as surfing. It has combined function, fit, art and fashion to develop boardshorts for ocean lovers across the globe. In addition to boardshorts, Quiksilver designs and produces an entire line of lifestyle apparel, wetsuits, and snow outewear available across the globe. Quiksilver's core concept of fashion with function has now been embraced by all who enjoy active outdoor sports.
012
THE VISUAL STANDARDS GUIDE
013
EXPLORE MORE ADVENTURES WITH NATURE FOR MORE OUTDOOR SPORTS
MISSION
INSPIRE PEOPLE TO CONNECT WITH NATURE AND EXPLORE OUTDOOR ADVENTURES.
014
THE VISUAL STANDARDS GUIDE
015
KEYWORDS
016
THE VISUAL STANDARDS GUIDE
KEYWORDS NATURE The most amazing thing about nature is its infinite variety.
EXPLORATION Exploration leads to knowledge and understanding. People like adventures of going to a new place, meeting new cultures, taking on new challenges or discovering new worlds. CONNECTION Everyone who participates in outdoor sports or spends anytime close to nature has their own special connection.
017
18
NEW LOGO
BRAND NAME
SECTION TITLE
QUIKSILVER NEW LOGO The new logo conceptually and visually expresses the soul of the brand— inspire people to connect with nature and explore outdoor adventures. Our new logo stands for nature, exploration and connection. The shape of new logo consists of mountain, wave and letter Q.
+
+
WAVE
MOUNTAIN
018
Q LETTER Q
THE VISUAL STANDARDS GUIDE
019
20
CHAPTER 02
BRAND NAME
SECTION TITLE
STAND 020
THE VISUAL STANDARDS GUIDE
DARDS 021
LOGO STANDARDS
LOGO ANATOMY It was significant for our team to recognize the details representing Quiksilver’s brand core. Here are the following logo guidelines of its anatomy. The anatomy shows how the logo is organized. X is the basic standard for measuring the space and size of the logo.
022
THE VISUAL STANDARDS GUIDE
[ X = BASIC UNIT ]
X
X
6.5X
8.5X 11X
13X
45°
6X
3.5X
X 2X
19.5X
023
LOGO STANDARDS
CLEAR SPACE Clear space is the area surrounding the signature that must be kept free of other graphic elements. The minimum required clear space is defined by the measurement “ X ”, which is derived from one unit of the stroke.
X
X X
X
X
X X
X
024
THE VISUAL STANDARDS GUIDE
X
X
X
X
X
X
X
0.5X
X
X
X X
X
X
X X
X
0.5X X
X X
X
025
LOGO STANDARDS
LOGO VARIATIONS Quiksilver has three versions of logo that can be used according to the asset requirements.
[ SYMBOL / PREFERRED ]
[ WORDMARK ]
The Quiksilver symbol is the preferred format. It can be used separately from the signature when Quiksilver can be shown in context where an abstract reference to Quiksilver is desired.
The Quiksilver word mark can be used when the symbol is not absolutely necessary to be shown or it can’t be legibly reproduced.
026
THE VISUAL STANDARDS GUIDE
[ VERTICAL ]
[ HORIZONTAL ]
The vertical signature should be used whenever possible. It can only be altered according to the specific sizes that we shown in the Size Chart.
The horizontal signature should be used only when space dictates that the vertical usage is not possible.
027
LOGO STANDARDS
COLOR VARIATIONS We establish the guidelines for color variations of our logo depending on the background of the application being created. The guidelines apply to all versions of our logo.
028
THE VISUAL STANDARDS GUIDE
029
LOGO STANDARDS
SIZING & SCALE The following chart is a display of the new Quiksilver brand logo sizes that are appropriate for a variation of digital and printed products.
SYMBOL 50 CM
20 CM
5 CM
1 CM [ DO NOT USE BELOW 1 CM ]
030
WORDMARK
THE VISUAL STANDARDS GUIDE
VERTICAL
HORIZONTAL
031
LOGO STANDARDS
INCORRECT USAGE The following logos are examples of not to follow or are not within Quiksilver brand rules.
032
THE VISUAL STANDARDS GUIDE
Do not outline the logo in any color.
Do not rotate the logo.
Do not add any gradients to the logo.
Do not add drop shadow to the logo.
Do not distort or stretch the logo.
Do not use two color combinations.
Do not change the opacity of the logo.
Do not combine logo icon with wordmark.
Do not alter the spacing of the logo.
033
CHAPTER 03
SYST 034
THE VISUAL STANDARDS GUIDE
TEM 035
VISUAL SYSTEM
COLOR PALETTE
036
THE VISUAL STANDARDS GUIDE
R:
255
R:
0
R:
242 183 5
G:
255
G:
0
G:
B:
255
B:
0
B:
C:
0
C:
0
C:
10 35
M:
0
M:
0
M:
Y:
0
Y:
0
Y:
90
K:
0
K:
100
K:
0
#:
FFFFFF
#:
000000
#:
F2B705
PMS: WHITE
PMS: BLACK
PMS: 7408 C
R:
0
R:
242
R:
168
G:
94
G:
161
G:
191
B:
174
B:
175
B:
31
C:
90
C:
0
C:
45
M:
65
M:
45
M:
15
Y:
5
Y:
15
Y:
95
K:
0
K:
0
K:
0
#:
005EAE
#: F2A1AF
#:
A8BF1F
PMS: 7455 C
PMS: 197 C
PMS: 583 C
037
VISUAL SYSTEM
TYPOGRAPHY The typography plays an important role to express messages and creates a clear visual effect with our audiences. The typeface are Mont and Din, which are used in the title, subtitle, quotes and body copy of the text.
PRIMARY TYPEFACE >>
AVENIR
BLACK
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 1 2 3 4 5 6 7 8 9 0 ! @ # $ % ^ & * ( )
SECONDARY TYPEFACE
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm
>>
Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz
DIN
BOLD
1 2 3 4 5 6 7 8 9 0 ! @ # $ % ^ & * ( ) DIN
REGULAR
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 1 2 3 4 5 6 7 8 9 0 ! @ # $ % ^ & * ( )
038
THE VISUAL STANDARDS GUIDE
QUIKSILVER AWAKENS THE SPIRIT OF ADVENTURE
039
BUSINESS SYSTEM
040
THE VISUAL STANDARDS GUIDE
041
CHAPTER 04
EXTEN 042
THE VISUAL STANDARDS GUIDE
NSIONS 043
QUIKSILVER
044
THE VISUAL STANDARDS GUIDE
WE'RE FOUNDED ON A SHARED PASSION FOR LIVING IN THE MOMENT AND USING THAT PASSION TO AWAKEN THE SPIRIT OF ADVENTURE THAT RESTS IN ALL OF US.
045
EXTENSIONS
AWAKEN THE SPIRIT OF ADVENTURE PRODUCTS
ENVIRONMENTS
SERVICES
EVENTS
EDUCATION
CO-BRANDING
EXPERIENCES
[PR01] QUIKSILVER PUBLICATION
E
N
[PR02] QUIKSILVER ADVENTURE APP
C
N
[EN01] QUIKSILVER MUSEUM
E
C
[EN02] QUIKSILVERLAB
E
N
[SE01] QUIKSILVER ENVIRONMENTAL FOUNDATION
C
N
[SE02] QUIKSILVER OUTDOOR CUSTOM GEAR RENTAL
E
N
[SE03] QUIKSILVER PLANT NURSERY AND PROPAGATION
E
C
N
[EV01] QUIKSILVER ADVENTURE CAMP
E
C
N
[EV02] QUIKSILVER BEACHLIFE / SURF MUSIC FESTIVAL
C
N
[EV03] QUIKSILVER OUTDOOR SPORTS COMPETITION
C
N
[ED01] QUIKSILVER TRAINING PROGRAM
E
C
N
[ED02] QUIKSILVER WILDLIFE LEARNING TOUR
E
C
N
[ED03] QUIKSILVER OUTDOORS FIRST AID WORKSHOP
E
N
[CO01] QUIKSILVER NASA OVERNIGHT EXPERIENCES
E
C
[CO02] QUIKSILVER NATIONAL GEOGRAPHIC PHOTO CONTEST
C
N
[CO03] QUIKSILVER TEAM
C
N
[EX01] QUIKSILVER MARINE RESEARCH CENTER
E
N
[EX02] QUIKSILVER FITNESS
C
N
046
N
N
THE VISUAL STANDARDS GUIDE
EX02
PR02
EV02
SE01
EV03
CO02 CO03
EN01
ED01
EV01
ED02
CO01
SE03
EX01 SE02
ED03
PR01
EN02
E
N NATURE
047
EXPLORATION
C CONNECTION
EXTENSIONS
PRODUCTS
PR01 [ PRODUCTS ]
E
N
PR02 [ PRODUCTS ]
C
N
QUIKSILVER PUBLICATION
QUIKSILVER ADVENTURE APP
LEARN MORE ADVENTURES SKILLS AND TRAVEL TIPS AROUND THE WORLD.
REMIND PEOPLE TO ENJOY THE NATURE.
There are many people who are interested in finding more information of the outdoors that they have not heard of and would like to experience it. This quarterly publication will provide a lot of tips about how to safely travel.
People are swamped with busy schedules and forget to enjoy something for themselves. With this outdoor adventure app, it will help peopel escape from their chaotic schedules and relax with provided activities to do outdoor.
MISSION-FOCUS MISSION-FOCUS This quarterly magazine reinforces our mission of inspiring people to explore and learn the outdoors by providing contents that will make their journey memorable.
This outdoor app reinforces our mission of encouraging people to connect with nature and escaping from busy schedules by providing functions and information that will enhance their trip.
SIMILAR TO
SIMILAR TO
Travel + Leisure, Backpacker Magazine
AllTrails, Surf Report, Knot Guide
DIFFERENTIATORS
DIFFERENTIATORS
Not only will it provide information on the best places to travel, but it will also help people reach their destination safely by sharing tips and experiences.
This app is different from others in that it can also provide people with other activities where people can go to the same location or nearby outdoor locations and enhance your trip and can really save you in a sticky situation.
048
THE VISUAL STANDARDS GUIDE
ENVIRONMENTS
EN01 [ ENVIRONMENTS ]
E
C
N
EN02 [ ENVIRONMENTS ]
E
QUIKSILVER MUSEUM
QUIKSILVERLAB
SHARE WITH OTHERS HOW BEAUTIFUL OUR EARTH IS AND HOW IT MEANS TO US.
BRING YOUR CREATION TO LIFE.
The museum is an interactive space for people to learn Quiksilver history, experience new natural sciences and outdoor technologies , also offers many revolving exhibits. This space will help artists to share their views.
N
This lab is where we can express our feelings and ideas about nature is through products. People can participate in and learn from the fundamentals to the finish product. Meanwhile, it's also where the fusion of performance and styling happens, they adapt outside technologies to Quiksilver products.
MISSION-FOCUS This space reinforces our mission of inspiring people to experience and share various vision of nature with others by offering the exhibits and collections that will widen their vision and keep pace with the times.
MISSION-FOCUS This lab reinforces our mission of inspiring people to share and develop their ideas by creating or designing products that will improve themselves to learn and practice, at the same time, innovate the brand in this process.
SIMILAR TO SIMILAR TO
Nature History Museum, Surf Museum
NikeLab DIFFERENTIATORS This space differentiate from these two by preparing live interaction sessions with artists and classes of natural and new technology through VR.
049
DIFFERENTIATORS This lab is where that provides various of classes and experiment space for people to learn and improve themselves based on their interests and needs. The lab is equipped with professional staffs and equipments for people to develop and practice their ideas, and their works can be on sale as Quiksilver products.
EXTENSIONS
SERVICES
SE01 [ SERVICES ]
C
N
SE02 [ SERVICES ]
E
N
QUIKSILVER ENVIRONMENTAL FOUNDATION
QUIKSILVER OUTDOOR CUSTOM GEAR RENTAL
VALUE THE OCEAN WE LOVE, MAINTAIN A HEALTHY ENVIRONMENT FOR ALL LIVING BEING.
MAKE EVERY ADVENTURE EASIER AND AFFORDABLE.
People are aware of how the ocean and earth have been mistreated or damaged with chemicals and garbage. It has affected not only people's lands and homes but also animals as well. This weekly beach-clean up helps people to gather and clean their local beaches and other areas.
For many of us, it doesn’t make sense to buy outdoor gear. It can be a waste of money, time and space. It can also be harmful to the planet to buy things unnecessarily. We built this service to give you a better option. Now people can access premium outdoor gear for affordable price. No storage or maintenance necessary.
MISSION-FOCUS
MISSION-FOCUS
This service reinforces our mission of inspiring people to value the ocean and maintain a healthy environment by protecting and cleaning local beach and community that will arouse more people's attention to environmental issues.
This service reinforces our mission of making every adventure easier and more affordable by creating a way what you can experience the outdoors sustainably that will give more people more access to more adventures.
SIMILAR TO
SIMILAR TO
Marine Protected Areas (MPA)
REI, Kamp-Rite
DIFFERENTIATORS
DIFFERENTIATORS
This beach-clean up do weekly service but will provide information of other locations near them that needs service rather doing service for one location.
This service is different from others in that it can also have custom offerings tailored for each location's available kinds of adventures.
050
THE VISUAL STANDARDS GUIDE
SE03 [ SERVICES ]
E
C
N
QUIKSILVER PLANT NURSERY AND PROPAGATION BEAUTIFY OUR EARTH WITH NEW PLANTS TO GET A BETTER VIEW.
Many cities lack green plants, and having green homes will help start protecting our earth. The workshop will bring people together, learn about different plants, and beautify the area with new plants.
MISSION-FOCUS This workshop reinforces our mission of inspiring people to plant all types of greenery or plants in cities that can be beautified with nature.
SIMILAR TO Earth Craft, Gardener's
DIFFERENTIATORS This workshop will not only build areas to plant and grow seeds but also providing indoor gardens in the city.
051
EXTENSIONS
EVENTS
EV01 [ EVENTS ]
E
C
N
EV02 [ EVENTS ]
C
N
QUIKSILVER ADVENTURE CAMP
QUIKSILVER BEACHLIFE / SURF MUSIC FESTIVAL
INNOVATE AND FUN ACTIVITIES IN THE OUTDOORS.
CONNECTING WITH NATURE THROUGH MUSIC.
The camp is an overnight camp where children and teens can be introduced to outdoor activities and become the next generations of adventures. But it will not only help children, but people for all ages to have a good time here and make new friends.
This festival celebrates the musicians and wave riders who live to surf, highlighting their sense of adventure, connection to the ocean and love for their own communities and those they discover. The festival will feature the legacy of live music, culinary, skate, surf and iconic beach lifestyle.
MISSION-FOCUS
MISSION-FOCUS
This event reinforces our mission of inspiring people to enjoy the outdoors with friends and families and live a basic living of nature by teaching the skills of these kinds of activities that will make them love outdoors.
This event reinforces our mission of inspiring people to connect with nature through music by holding an outdoor beach music festival that will feel the charm of nature and pleasant music.
SIMILAR TO
SIMILAR TO
Childhood By Nature
Coachella Valley Music and Arts Festival
DIFFERENTIATORS
DIFFERENTIATORS
There are many activities that people can enjoy by kayaking, hiking and many more, our camp will also provide many interesting workshops for people.
This music festival will not only provide talented artist but will also provide different peripheral products to enjoy such as T-shirt, mugs, blankets and other souvenirs for people to take home and enjoy during the event.
052
THE VISUAL STANDARDS GUIDE
EV03 [ EVENT ]
C
N
QUIKSILVER OUTDOOR SPORTS COMPETITION A PLATFORM FOR ATHLETES AND ENTHUSIASTS OF OUTDOOR ADVENTURES.
Quiksilver outdoor sports competitions are held regularly, divided into professional and amateur groups, to provide professional athletes and outdoor sports enthusiasts with opportunities for skill exchange and competition, and promote the development of outdoor sports.
MISSION-FOCUS This competition reinforces our mission of inspiring people to actively participate in outdoor sports and learn new outdoor skills and techniques from professional athletes.
SIMILAR TO Vans US Open of Surfing, Triathlon
DIFFERENTIATORS The focus of the competition is outdoor adventure and selection of talents here. Each part of the competition will provide different themes to let people experience it and enjoy this amazing event.
053
EXTENSIONS
EDUCATION
ED01 [ EDUCATION ]
E
C
ED02 [ EDUCATION ]
N
E
C
N
QUIKSILVER TRAINING PROGRAM
QUIKSILVER WILDLIFE LEARNING TOUR
ENJOY SOME MAGIC AND EXCITING EXPERIENCES.
DEVELOP AN INTEREST IN THE WILDLIFE.
In today’s fast paced world, it is easy for us all to get overwhelmed by the pressure of the day-to-day work routine. But these outdoor classes and wilderness experiences can help to make people remain serene under pressure and gain confidence in both their personal and professional lives.
People hike through hills and forests to explore the beauty of nature. However, during their hike, many people may be curious about the wildlife along the way. For this kind of wildlife tour, this will be an opportunity for people to learn and experience our wildlife and how they communicate each other with these tours.
MISSION-FOCUS
MISSION-FOCUS
This program reinforces our mission of inspiring people to get outside and take an opportunity to learn new skills with activities by joining this program that will make people gain confidence in both their personal and professional lives.
This tour reinforces our mission of inspiring people to care for our wildlife, to care for our environment, to develop a deep interest in the life sciences.
SIMILAR TO SIMILAR TO
Natural Parks, Zoological parks
Outdoor Adventure Club DIFFERENTIATORS DIFFERENTIATORS We will customize our programs to meet everyone specific needs and philosophies.
054
Our the most interactive tour provides public education that help people to appreciate and learn about the wildlife along the way and have an opportunity to meet animals up-close and personal.
THE VISUAL STANDARDS GUIDE
ED03 [ EDUCATION ]
E
N
QUIKSILVER OUTDOORS FIRST AID WORKSHOP ALL OUTDOOR ACTIVITIES CARRY INHERENT RISKS.
Quicksilver believes that being safe and prepared for any occasion is essential, especially when it comes to knowing the basics of first aid while being outdoors. You never know what might happen even on a simple outside excursion.
MISSION-FOCUS This workshop reinforces our mission of gaining outdoor first aid skills ensures that people can confidently manage injury and illness wherever they travel.
SIMILAR TO The American Red Cross
DIFFERENTIATORS This quick workshop will teach the basics of first aid procedures even for those who don't carry a emergency kit around, and remote emergency medical training during natural disasters.
055
EXTENSIONS
CO-BRANDING
CO01 [ CO-BRANDING ]
E
C
CO02 [ CO-BRANDING ]
N
C
N
QUIKSILVER NASA OVERNIGHT EXPERIENCES
QUIKSILVER NATIONAL GEOGRAPHIC PHOTO CONTEST
EXPLORE AND SHARE SPECTACULAR VIEWS OF THE NIGHT SKY DURING OVERNIGHT EXPERIENCES.
SHARE THE BEST PHOTOS DURING THE OUTDOORS.
Ouiksilver will cooperate with NASA to welcome people for our overnight experiences. The program takes place one weekend a month at the observatory campground. People will engage in nature, science, technology related outdoor activities during our evening campout.
Many people across the world travel and love taking different images not only for personal reasons but making an awareness of how we should appreciate the earth we live in. This environment will help photographers to share their views in this event.
MISSION-FOCUS MISSION-FOCUS This program reinforces our mission of inspiring people to explore and learn the knowledge about the stars, share spectacular views of the night sky with all comers.
This contest reinforces our mission of inspiring people to share their visions of nature with others through photos.
SIMILAR TO Life Framer, Nikon Photo Contest
SIMILAR TO Amateur Astronomers Association, Sky & Telescope
DIFFERENTIATORS DIFFERENTIATORS This program will provide equipments to begin the exploration journey and there will be a professional talk at the campground at dusk. Also provide exciting, hands-on STEM experiences and evening snack.
056
The photography competition based outdoors where explorers, athletes and brand users, can submit their photos during their outdoor adventures. The main event will be the judging of the photos, while mini expositions.
THE VISUAL STANDARDS GUIDE
CO03 [ CO-BRANDING ]
C
N
QUIKSILVER TEAM WE PARTNER WITH INDIVIDUALS WHO SHARE OUR VALUES AND OUR VISION.
Athletes of the Quiksilver team will use Quiksilver gear during the competition and appear in various marketing materials. These athletes will serve as brand ambassadors.
MISSION-FOCUS This cooperation reinforces our mission of promoting the development of outdoor sports through the influence of these professional athletes and letting more people to participate in outdoor sports, keeping outdoor sports and our brand connect with our audiences.
SIMILAR TO Athlete endorsement deal
DIFFERENTIATORS Quiksilver will expand that to other outdoor fields as well.
057
EXTENSIONS
EXPERIENCES
EX01 [ EXPERIENCES ]
E
N
EX02 [ EXPERIENCES ]
C
N
QUIKSILVER MARINE RESEARCH CENTER
QUIKSILVER FITNESS
EXPLORE ADVENTURES UNDER THE SEA.
COMBINE MIND BODY AND NATURE ALL INTO ONE.
People are always curious about what it is like under the sea. This life underwater program of the research center is an experience where people can enjoy an unforgettable journey of swimming with fishes.
The Quiksilver fitness weekly class is designed to get people out of the gym and enjoying functional fitness outdoors. People here love healthy lifestyles and combining mind body and nature all into one.
MISSION-FOCUS
MISSION-FOCUS
This experience reinforces our mission of inspiring people to explore more and appreciate beautiful things by joining the underwater program that will make people experience the mysterious underwater world.
This class reinforces our mission of inspiring people to connect with nature and maintain a healthy lifestyle by doing more fitness activities outdoors that will combine mind body and nature all into one.
SIMILAR TO
SIMILAR TO
Aquariums
24 Fitness, Planet Fitness
DIFFERENTIATORS
DIFFERENTIATORS
This program will provide scuba diving classes that will prepare their journey and other safety techniques before diving in the ocean. However, what will be unique is to find service in helping aquatic animals from any harm items to make their homes safe.
The class will provide different and more comprehensive outdoor fitness activities that are within your means and are personally designed for people of all ages. And our fitness will provide natural based meals and snacks for people after each session.
058
THE VISUAL STANDARDS GUIDE
059
DELIVERABLES
EV01 [ EVENTS ]
E
C
N
QUIKSILVER ADVENTURE CAMP INNOVATE AND FUN ACTIVITIES IN THE OUTDOORS.
The camp is an overnight camp where children and teens can be introduced to outdoor activities and become the next generations of adventures. But it will not only help children, but people for all ages to have a good time here and make new friends.
MISSION-FOCUS This event reinforces our mission of inspiring people to enjoy the outdoors with friends and families and live a basic living of nature by teaching the skills of these kinds of activities that will make them love outdoors.
SIMILAR TO Childhood By Nature
DIFFERENTIATORS There are many activities that people can enjoy by kayaking, hiking and many more, our camp will also provide many interesting workshops for people.
060
THE VISUAL STANDARDS GUIDE
The children are resting and waiting for the next activity in the adventure camp.
061
DELIVERABLES
062
THE VISUAL STANDARDS GUIDE
The children are playing in groups.
063
DELIVERABLES
064
THE VISUAL STANDARDS GUIDE
Camping at night to sleep.
065
DELIVERABLES
SE01 [ SERVICES ]
C
N
QUIKSILVER ENVIRONMENTAL FOUNDATION VALUE THE OCEAN WE LOVE, MAINTAIN A HEALTHY ENVIRONMENT FOR ALL LIVING BEING.
People are aware of how the ocean and earth have been mistreated or damaged with chemicals and garbage. It has affected not only people's lands and homes but also animals as well. This weekly beach-clean up helps people to gather and clean their local beaches and other areas.
MISSION-FOCUS This service reinforces our mission of inspiring people to value the ocean and maintain a healthy environment by protecting and cleaning local beach and community that will arouse more people's attention to environmental issues.
SIMILAR TO Marine Protected Areas (MPA)
DIFFERENTIATORS This beach-clean up do weekly service but will provide information of other locations nearthem that needs service rather doing service for one location.
066
THE VISUAL STANDARDS GUIDE
067
DELIVERABLES
068
THE VISUAL STANDARDS GUIDE
Volunteers are cleaning up plastic garbage on the beach.
069
DELIVERABLES
070
THE VISUAL STANDARDS GUIDE
Plastic accumulating in our oceans and on our beaches has become a global crisis.
071
DELIVERABLES
C
EV02 [ EVENTS ]
N
QUIKSILVER BEACHLIFE / SURF MUSIC FESTIVAL CONNECTING WITH NATURE THROUGH MUSIC.
This festival celebrates the musicians and wave riders who live to surf, highlighting their sense of adventure, connection to the ocean and love for their own communities and those they discover. The festival will feature the legacy of live music, culinary, skate, surf and iconic beach lifestyle.
MISSION-FOCUS This event reinforces our mission of inspiring people to connect with nature through music by holding an outdoor beach music festival that will feel the charm of nature and music.
SIMILAR TO Coachella Valley Music and Arts Festival
DIFFERENTIATORS This music festival will not only provide talented artist but will also provide different peripheral products to enjoy such as T-shirt, mugs, blankets and other souvenirs for people to take home and enjoy during the event.
072
THE VISUAL STANDARDS GUIDE
Surfing at the Surf Music Festival.
073
DELIVERABLES
074
THE VISUAL STANDARDS GUIDE
People on the beach waiting for the music festival at dusk.
075
DELIVERABLES
076
THE VISUAL STANDARDS GUIDE
People are enjoying music.
077
DELIVERABLES
E
EN02 [ ENVIRONMENTS ]
N
QUIKSILVERLAB BRING YOUR CREATION TO LIFE.
This lab is where we can express our feelings and ideas about nature is through products. People can participate in and learn from the fundamentals to the finish product. Meanwhile, it's also where the fusion of performance and styling happens, they adapt outside technologies to Quiksilver products.
MISSION-FOCUS This lab reinforces our mission of inspiring people to share and develop their ideas by creating or designing products that will improve themselves to learn and practice, at the same time, innovate the brand in this process.
SIMILAR TO NikeLab
DIFFERENTIATORS This lab is where that provides various of classes and experiment space for people to learn and improve themselves based on their interests and needs. The lab is equipped with professional staffs and equipments for people to develop and practice their ideas, and their works can be on sale as Quiksilver products.
078
THE VISUAL STANDARDS GUIDE
People are experimenting with new pigments.
079
DELIVERABLES
080
THE VISUAL STANDARDS GUIDE
The staff is trying to design new outdoor boots.
081
DELIVERABLES
082
THE VISUAL STANDARDS GUIDE
After the public course in the QuiksilverLab, this young guy made his first board.
083
DELIVERABLES
CO01 [ CO-BRANDING ]
E
C
N
QUIKSILVER NASA OVERNIGHT EXPERIENCES EXPLORE AND SHARE SPECTACULAR VIEWS OF THE NIGHT SKY DURING OVERNIGHT EXPERIENCES.
Ouiksilver will cooperate with NASA to welcome people for our overnight experiences. The program takes place one weekend a month at the observatory campground. People will engage in nature, science, technology related outdoor activities during our evening campout.
MISSION-FOCUS This program reinforces our mission of inspiring people to explore and learn the knowledge about the stars, share spectacular views of the night sky with all comers.
SIMILAR TO Amateur Astronomers Association, Sky & Telescope
DIFFERENTIATORS This program will provide equipments to begin the exploration journey and there will be a professional talk at the campground at dusk. Also provide exciting, hands-on STEM experiences and evening snack.
084
THE VISUAL STANDARDS GUIDE
The two girls enjoy the view of the night sky at the observatory campground.
085
DELIVERABLES
People explore the stars.
086
THE VISUAL STANDARDS GUIDE
087
DELIVERABLES
088
THE VISUAL STANDARDS GUIDE
The group talks about nature under the stars.
089
DELIVERABLES
EX01 [ EXPERIENCES ]
E
N
QUIKSILVER MARINE RESEARCH CENTER EXPLORE ADVENTURES UNDER THE SEA.
People are always curious about what it is like under the sea. This life underwater program of the research center is an experience where people can enjoy an unforgettable journey of swimming with fishes.
MISSION-FOCUS This experience reinforces our mission of inspiring people to explore more and appreciate beautiful things by joining the underwater program that will make people experience the mysterious underwater world.
SIMILAR TO Aquariums
DIFFERENTIATORS This program will provide scuba diving classes that will prepare their journey and other safety techniques before diving in the ocean. However, what will be unique is to find service in helping aquatic animals from any harm items to make their homes safe.
090
THE VISUAL STANDARDS GUIDE
Take scuba diving class and prepare for the journey.
091
DELIVERABLES
092
THE VISUAL STANDARDS GUIDE
Enjoying life underwater and exploring viewing fishes and other aquatic animals under the sea.
093
DELIVERABLES
094
THE VISUAL STANDARDS GUIDE
095
DELIVERABLES
C
CO03 [ CO-BRANDING ]
N
QUIKSILVER TEAM WE PARTNER WITH INDIVIDUALS WHO SHARE OUR VALUES AND OUR VISION.
Athletes of the Quiksilver team will use Quiksilver gear during the competition and appear in various marketing materials. These athletes will serve as brand ambassadors.
MISSION-FOCUS This cooperation reinforces our mission of keeping outdoor sports and our brand connect with the audiences.
SIMILAR TO Athlete endorsement deal
DIFFERENTIATORS Quiksilver will expand that to other outdoor fields as well.
096
THE VISUAL STANDARDS GUIDE
Athletes sponsored by Quicksilver participate in various competitions.
097
DELIVERABLES
098
THE VISUAL STANDARDS GUIDE
099
DELIVERABLES
100
THE VISUAL STANDARDS GUIDE
101
DELIVERABLES
SE03 [ SERVICES ]
C
E
N
QUIKSILVER PLANT NURSERY AND PROPAGATION BEAUTIFY OUR EARTH WITH NEW PLANTS TO GET A BETTER VIEW.
Many cities lack green plants, and having green homes will help start protecting our earth. The workshop will bring people together, learn about different plants, and beautify the area with new plants.
MISSION-FOCUS This workshop reinforces our mission of inspiring people to plant all types of greenery or plants in cities that can be beautified with nature.
SIMILAR TO Earth Craft, Gardener's
DIFFERENTIATORS This workshop will not only build areas to plant and grow seeds but also providing indoor gardens in the city.
102
THE VISUAL STANDARDS GUIDE
Everyone is sharing experience and learning about plant nursery here.
103
DELIVERABLES
Participate in Quicksilver's tree planting activities.
104
THE VISUAL STANDARDS GUIDE
105
DELIVERABLES
106
THE VISUAL STANDARDS GUIDE
107
DELIVERABLES
ED01 [ EDUCATION ]
E
C
N
QUIKSILVER TRAINING PROGRAM ENJOY SOME MAGIC AND EXCITING EXPERIENCES.
In today’s fast paced world, it is easy for us all to get overwhelmed by the pressure of the day-to-day work routine. But these outdoor classes and wilderness experiences can help to make people remain serene under pressure and gain confidence in both their personal and professional lives.
MISSION-FOCUS This program reinforces our mission of inspiring people to get outside and take an opportunity to learn new skills with activities by joining this program that will that will make people gain confidence in both their personal and professional lives.
SIMILAR TO Outdoor Adventure Club
DIFFERENTIATORS We will customize our programs to meet everyone specific needs and philosophies.
108
THE VISUAL STANDARDS GUIDE
The office workers are participating in a series of outdoor training courses.
109
DELIVERABLES
110
THE VISUAL STANDARDS GUIDE
There are a large number of outdoor activities here, people choose according to their preferences and physical conditions.
111
DELIVERABLES
This young man is experiencing rock climbing.
112
THE VISUAL STANDARDS GUIDE
Practice seriously under the guidance of the coach.
113
114
BRAND NAME
SECTION TITLE
COLOPHON
DESIGNER
BINDING & PRINTING
Yinwei Wang
Blurb.com
CLASS
TYPEFACES
Nature of Identity
DIN
Fall 2020
Avenir
INSTRUCTOR
SOURCES
Hunter Wimmer
Unsplash Quiksilver
116
QUIKSILVER
THE VISUAL STANDARDS GUIDE
117
QUIKSILVER
118