Yiming (Eva) Bian, Portfolio
Unseen Clues
Yiming (Eva) Bian, Portfolio
Unseen Clues
For my dear grandparents.
I N T RO U n s e e n c l u e s a r e l i k e s u r p r i s e s i n l i f e f o r g ra p h i c d e s i g n e rs , waiting for designers to discover. Then, unseen clues are elements i n g ra p h i c d e s i g n , b u t d e s i g n e rs d o n ’ t c r e a t e t h e s e e l e m e n t s . R a t h e r, w e e x p l o r e t h e m , a n d u s e t h e m f l e x i b l y s o t h a t t h e s e unseen clues show up as artwork. The process of exploring these unseen clues is the process of graphic design.
(Un)Seen Clues
Y i m i n g ( E v a ) B i a n _Â P o r t f o l i o
01
02
03
04
05
06
( P r o j e c t ) Ta b l e o f C o n t e n t s
(Un)Seen Clues
Table of Contents
PG: 1 2–41
(Project 01)
PG : 86–113
Finding the Way PG: 4 2–69
(Project 02 )
PG : 114–129
Dare to Innovate PG: 7 0–85
(Project 03) Non–Stop Shift
(Project 04) Your Best Half (Project 05) To be Patient
PG : 130–141
(Project 06) Surpries in Life
Y i m i n g ( E v a ) B i a n _Â P o r t f o l i o
(Un)Seen Clues
01 06 Project (01)
(Un)Seen Clues
02
12
03 04 05 06
Way
Finding
(01)
02
03
04
05
06
(Project 1) Finding the Way
(Un)Seen Guide
Finding the Way
(Proj e c t) SEGD Design Conference (Cou rs e ) Type Systems Pr o blem Design materials for a hypothetical or actual design conference.
(I n stru c to r)
Using t he c ont e nt of c urre nt or pa s t me e t ing s a s re de s ig ns t o
John Nettleton
d e v e l o p p o s t e rs , w e b s i t e s , p r o g ra m , n a m e b a d g e , c o n f e r e n c e signage, and mobile application. The purpose of this project was to
(Cou rs e No .)
train our grasp of systems and design ability.
GR 601
S o lut i on I chose a
SEGD
meeting, and I started thinking about ways to make a
design more reflective of the conference theme, which is WayFinding.
(Semester) Fall 2016
In graphic design, good communication is important. After doing a lot of experiments, I decided to use the word “WayFinding� to make
(K eyw o rd s )
up the poster, and I used popular colors to make them powerful and
Circulation
interesting. In addition, I used different road signs and guiding
Finding
elements to assist in the presentation of the meeting. The idea of this
Way
a r t i c l e i s t h a t t h e Wa y F i n d i n g c o n f e r e n c e i s a g o o d p l a c e t o
Guide
communicate and share ideas about direction and road signs. Different speakers can communicate their own design concepts to
(Categories)
the guests, and guests can work in different groups at the meeting.
Event Design
Finally, I used this visual system to create other deliverables.
Visual System
PS
ID
AI
13
(Un)Seen Clues
14
Y i m i n g ( E v a ) B i a n _Â P o r t f o l i o
(01)
02
03
04
05
06
(Project 1) Finding the Way
15
Poster
Web
App
Booklet
(Un)Seen Clues
16
Y i m i n g ( E v a ) B i a n _Â P o r t f o l i o
(01)
02
03
04
05
06
(Project 1) Finding the Way
17
(Un)Seen Clues
18
Y i m i n g ( E v a ) B i a n _Â P o r t f o l i o
(01)
02
03
04
05
06
(Project 1) Finding the Way
19
(Un)Seen Clues
20
Y i m i n g ( E v a ) B i a n _Â P o r t f o l i o
(01)
02
03
04
05
06
(Project 1) Finding the Way
21
(Un)Seen Clues
22
Y i m i n g ( E v a ) B i a n _Â P o r t f o l i o
(01)
02
03
04
05
06
(Project 1) Finding the Way
23
(Un)Seen Clues
24
Y i m i n g ( E v a ) B i a n _Â P o r t f o l i o
(01)
02
03
04
05
06
(Project 1) Finding the Way
25
(Un)Seen Clues
26
Y i m i n g ( E v a ) B i a n _Â P o r t f o l i o
(01)
02
03
04
05
06
(Project 1) Finding the Way
27
(Un)Seen Clues
28
Y i m i n g ( E v a ) B i a n _Â P o r t f o l i o
(01)
02
03
04
05
06
(Project 1) Finding the Way
29
(Un)Seen Clues
30
Y i m i n g ( E v a ) B i a n _Â P o r t f o l i o
(01)
02
03
04
05
06
(Project 1) Finding the Way
31
(Un)Seen Clues
32
Y i m i n g ( E v a ) B i a n _Â P o r t f o l i o
(01)
02
03
04
05
06
(Project 1) Finding the Way
33
(Un)Seen Clues
34
Y i m i n g ( E v a ) B i a n _Â P o r t f o l i o
(01)
02
03
04
05
06
(Project 1) Finding the Way
35
(Un)Seen Clues
36
Y i m i n g ( E v a ) B i a n _Â P o r t f o l i o
(01)
02
03
04
05
06
(Project 1) Finding the Way
37
(Un)Seen Clues
38
Y i m i n g ( E v a ) B i a n _Â P o r t f o l i o
(01)
02
03
04
05
06
(Project 1) Finding the Way
39
(Un)Seen Clues
40
Y i m i n g ( E v a ) B i a n _Â P o r t f o l i o
(01)
02
03
04
05
06
(Project 1) Finding the Way
41
Y i m i n g ( E v a ) B i a n _Â P o r t f o l i o
(Un)Seen Clues
02
Project 01
(Un)Seen Clues
(02)
42
03 04 05 06
Dare to
Innovate
01
(02)
03
04
05
06
(Project 2) Dare to Innovate
(Un)Seen Courage
Dare to Innovate
(Proj e c t) Brand Redesign (Cou rs e ) The Nature of Identity Pr o blem Visually understand identity and branding as it relates to a variety of
(I n stru c to r)
businesses and their organizational structures. I investigated what
Hunter Wimmer
defines the personality, identity, and substance of these businesses through the creation and execution of brand and identity programs.
(Cou rs e No .) GR 604
S o lut i on Based on my research of the original history of the brand, I summed up their initial beliefs. I found that DeLorean’s mission was to break
(Semester)
the rules and dare to innovate. Therefore, my design reflects the
Spring 2017
i n n o va t i v e f o r m t h a t c o n f i d e n c e ca n a c h i e v e o n t h e e x i s t i n g technology, and takes it even further. My final solution used symbolic
(K eyw o rd s )
geometric shapes to represent breakthrough and a “break the rules”
Innovation
theme. Based on the theme of the brand, I also deve-loped a circular
Ego
system of education, development, and cooperation to assist the
Breakthough
development of the brand. I made a website for this new DeLorean for better publicity and a more comprehensive demonstration of the
(Categories)
functionality and practicality of the new DeLorean.
Branding Visual System
PS
ID
AI
43
(Un)Seen Clues
44
Y i m i n g ( E v a ) B i a n _Â P o r t f o l i o
01
(02)
03
04
05
06
(Project 2) Dare to Innovate
45
Booklet
Web
(Un)Seen Clues
46
Y i m i n g ( E v a ) B i a n _Â P o r t f o l i o
01
(02)
03
04
05
06
(Project 2) Dare to Innovate
47
(Un)Seen Clues
48
Y i m i n g ( E v a ) B i a n _Â P o r t f o l i o
01
(02)
03
04
05
06
(Project 2) Dare to Innovate
49
H a v e t h e c o u ra g e t o b r e a k t h r o u g h and convinced of your success.
(Un)Seen Clues
50
Y i m i n g ( E v a ) B i a n _Â P o r t f o l i o
01
(02)
03
04
05
06
(Project 2) Dare to Innovate
51
(Un)Seen Clues
52
Y i m i n g ( E v a ) B i a n _Â P o r t f o l i o
01
(02)
03
04
05
06
(Project 2) Dare to Innovate
53
(Un)Seen Clues
54
Y i m i n g ( E v a ) B i a n _Â P o r t f o l i o
01
(02)
03
04
05
06
(Project 2) Dare to Innovate
55
(Un)Seen Clues
56
Y i m i n g ( E v a ) B i a n _Â P o r t f o l i o
01
(02)
03
04
05
06
(Project 2) Dare to Innovate
57
(Un)Seen Clues
58
Y i m i n g ( E v a ) B i a n _Â P o r t f o l i o
01
(02)
03
04
05
06
(Project 2) Dare to Innovate
59
(Un)Seen Clues
60
Y i m i n g ( E v a ) B i a n _Â P o r t f o l i o
01
(02)
03
04
05
06
(Project 2) Dare to Innovate
61
(Un)Seen Clues
62
Y i m i n g ( E v a ) B i a n _Â P o r t f o l i o
01
(02)
03
04
05
06
(Project 2) Dare to Innovate
63
(Un)Seen Clues
64
Y i m i n g ( E v a ) B i a n _Â P o r t f o l i o
01
(02)
03
04
05
06
(Project 2) Dare to Innovate
65
(Un)Seen Clues
66
Y i m i n g ( E v a ) B i a n _Â P o r t f o l i o
01
(02)
03
04
05
06
(Project 2) Dare to Innovate
67
(Un)Seen Clues
68
Y i m i n g ( E v a ) B i a n _Â P o r t f o l i o
01
(02)
03
04
05
06
(Project 2) Dare to Innovate
69
Y i m i n g ( E v a ) B i a n _Â P o r t f o l i o
(Un)Seen Clues
03
Project 01
(Un)Seen Clues
02
70
(03) 04 05 06
House
Circulation
01
02
(03)
04
05
06
(Project 3) Non–Stop Shift
(Un)Seen Circulation
Non–Stop Shift
(Proj e c t) Architectural Typography (Cours e ) Type Experiments Pr o blem For this project, I created a set of posters for an architecture themed
(I n stru c to r)
conference. Exploring existing modern typographical ideas and
Kathrin Blatter
techniques. I started by choosing a theme that relates to a building, developed three different directions based on the theme, and then
(Cours e No .)
brought those three directions into three posters.
GR 613
S o lut i on I chose the house circulation as my theme and summarized the
(Semester)
common three themes to make a series of posters about water
Spring 2017
circulation, space circulation, and human circulation. I created the font by using elements of the three circulations and letting the font
(K eywo rd s )
shows the theme. First, used water circulation through tubes and blue
Circulation
water to show the movement of the liquid. Then, the shapes of the
Water
steps was stitched together by wooden boards to connect the four
Space
letters. The human circulation used a white board to show the texture
People
of a white wall and built different spaces to show different buildings. Circulation is reflected in different spaces.
(Categories) Typography Handcraft
PS
ID
71
(Un)Seen Clues
72
Y i m i n g ( E v a ) B i a n _Â P o r t f o l i o
01
02
(03)
04
05
06
(Project 3) Non–Stop Shift
73
Posters
(Un)Seen Clues
74
Y i m i n g ( E v a ) B i a n _Â P o r t f o l i o
01
02
(03)
04
05
06
(Project 3) Non–Stop Shift
75
(Un)Seen Clues
76
Y i m i n g ( E v a ) B i a n _Â P o r t f o l i o
01
02
(03)
04
05
06
(Project 3) Non–Stop Shift
77
(Un)Seen Clues
78
Y i m i n g ( E v a ) B i a n _Â P o r t f o l i o
01
02
(03)
04
05
06
(Project 3) Non–Stop Shift
79
(Un)Seen Clues
80
Y i m i n g ( E v a ) B i a n _Â P o r t f o l i o
01
02
(03)
04
05
06
(Project 3) Non–Stop Shift
81
(Un)Seen Clues
82
Y i m i n g ( E v a ) B i a n _Â P o r t f o l i o
01
02
(03)
04
05
06
(Project 3) Non–Stop Shift
83
(Un)Seen Clues
84
Y i m i n g ( E v a ) B i a n _Â P o r t f o l i o
01
02
(03)
04
05
06
(Project 3) Non–Stop Shift
85
Y i m i n g ( E v a ) B i a n _Â P o r t f o l i o
(Un)Seen Clues
04
Project 01
(Un)Seen Clues
02
86
03 (04) 05 06
Your
Best Half
01
02
03
(04)
05
06
(Project 4) Your Best Half
(Un)Seen Relationship
Your Best Half
(Proje c t) Identity Design (Cou rs e ) Visual Thinking Pr o blem This project led us through specific steps in the design process to
(I n stru c to r)
create engaging and relevant solutions. We were asked to propose
David Hake
a topic, identify its relevant audience and stakeholders, and then find, create and implement compelling visual elements in a variety
(Cours e No .)
of media that work together as a cohesive system.
GR 620
S o lut i on The project aims to call attention to the mental health of Americans
(Semester)
with no children or longterm living alone. I hope that through this
Summer 2016
p r o j e c t , m o r e people will not only pay attention to the physical health of elderly people living alone but also pay more attention to
(K eywo rd s )
their mental health. I designed for the theme of a new brand, by the
Motional
brand to provide a feasible solution, this method is to the elderly
Senior
mental health problems combined with the problem of stray pets, at
Relationship
the same time solve the two problems. This brand includes logo design, posters and so on. I think building a brand can make it
(Categories)
easier for people to find solutions to this problem. At the same time,
Visual System
our brand also offers activities for elderly people living alone and
Branding
people who want to help them.
Event
PS
ID
AI
87
(Un)Seen Clues
88
Y i m i n g ( E v a ) B i a n _Â P o r t f o l i o
01
02
03
(04)
05
06
(Project 4) Your Best Half
89
Posters
Book
(Un)Seen Clues
90
Y i m i n g ( E v a ) B i a n _Â P o r t f o l i o
01
02
03
(04)
05
06
(Project 4) Your Best Half
91
(Un)Seen Clues
92
Y i m i n g ( E v a ) B i a n _Â P o r t f o l i o
01
02
03
(04)
05
06
(Project 4) Your Best Half
93
(Un)Seen Clues
94
Y i m i n g ( E v a ) B i a n _Â P o r t f o l i o
01
02
03
(04)
05
06
(Project 4) Your Best Half
95
(Un)Seen Clues
96
Y i m i n g ( E v a ) B i a n _Â P o r t f o l i o
01
02
03
(04)
05
06
(Project 4) Your Best Half
97
(Un)Seen Clues
98
Y i m i n g ( E v a ) B i a n _Â P o r t f o l i o
01
02
03
(04)
05
06
(Project 4) Your Best Half
99
(Un)Seen Clues
100
Y i m i n g ( E v a ) B i a n _Â P o r t f o l i o
01
02
03
(04)
05
06
(Project 4) Your Best Half
101
(Un)Seen Clues
102
Y i m i n g ( E v a ) B i a n _Â P o r t f o l i o
01
02
03
(04)
05
06
(Project 4) Your Best Half
103
(Un)Seen Clues
104
Y i m i n g ( E v a ) B i a n _Â P o r t f o l i o
01
02
03
(04)
05
06
(Project 4) Your Best Half
105
(Un)Seen Clues
106
Y i m i n g ( E v a ) B i a n _Â P o r t f o l i o
01
02
03
(04)
05
06
(Project 4) Your Best Half
107
(Un)Seen Clues
108
Y i m i n g ( E v a ) B i a n _Â P o r t f o l i o
01
02
03
(04)
05
06
(Project 4) Your Best Half
109
Y i m i n g ( E v a ) B i a n _ P o r t f o l i o
(Un)Seen Clues
Give pets a chance. You will be surprised.
Connect with your pets 110
Date: 9/30 – 10/5 Ti m e : 9 : 0 0 a . m . – 4 : 0 0 p. m .
Date: 9/30 – 10/5 Time: 9:00 a.m. – 4:00 p.m. BESTHALF.ORG
2225 Jerrold Avenue San Francisco, CA 94124
2225 Jerrold Avenue San Francisco, CA 94124
BESTHALF.ORG
Give pets a chance. You will be surprised.
Interact with your pets Date: 9/30 – 10/5 Ti m e : 9 : 0 0 a . m . – 4 : 0 0 p. m .
Date: 9/30 – 10/5 Time: 9:00 a.m. – 4:00 p.m. BESTHALF.ORG
2225 Jerrold Avenue San Francisco, CA 94124
2225 Jerrold Avenue
BESTHALF.ORG
San Francisco, CA 94124
Give pets a chance. You will be surprised.
Thrive with your pets Date: 9/30 – 10/5
Date: 9/30 – 10/5 Time: 9:00 a.m. – 4:00 p.m. BESTHALF.ORG
Ti m e : 9 : 0 0 a . m . – 4 : 0 0 p. m .
BESTHALF.ORG
2225 Jerrold Avenue San Francisco, CA 94124
2225 Jerrold Avenue San Francisco, CA 94124
01
02
03
(04)
05
06
(Project 4) Your Best Half
111
(Un)Seen Clues
112
Y i m i n g ( E v a ) B i a n _Â P o r t f o l i o
01
02
03
(04)
05
06
(Project 4) Your Best Half
113
Y i m i n g ( E v a ) B i a n _Â P o r t f o l i o
(Un)Seen Clues
05
Project 01
(Un)Seen Clues
02
114
03 04 (05) 06
Your Pet
Our Passion
01
02
03
04
(05)
06
(Project 5) To Be Patient
(Un)Seen Patient
To Be Patient
(Proj e c t) Purina Annual Report (Cou rs e ) Type Systems Pr o blem Chose a real company to reference their annual report redesign.
(I n st ru c to r)
D e s i g n e l e m e n t s a c c o rd i n g t o t h e c o m p a n y ' s m i s s i o n a n d t h e
John Nettleton
theme to establish the redesign of the annual report style. Focus on a sense of unity of the design system.
(Cou rs e No .)
S o lut i on
GR 601
I chose the annual report of Purina as my target for this redesign. F r o m i t s w e b s i t e , I g o t t h e w o rd s “ Y o u r P e t , O u r Pa s s i o n . � I
(Semester)
identified caring as the theme of the annual report of the company.
Fall 2016
I chose to change the images to black and white, choosing only one color as the theme color for the whole report. This makes the work
(K eyw o rd s )
more holistic and more systematic. I also redesigned the pattern
Caring
of the statistics to make them more coordinated with the whole
Patient
and more like a system.
Passion (Categories) Report Design
PS
ID
115
(Un)Seen Clues
116
Y i m i n g ( E v a ) B i a n _Â P o r t f o l i o
01
02
03
04
(05)
06
(Project 5) To Be Patient
117
Booklet
(Un)Seen Clues
118
Y i m i n g ( E v a ) B i a n _Â P o r t f o l i o
01
02
03
04
(05)
06
(Project 5) To Be Patient
119
(Un)Seen Clues
120
Y i m i n g ( E v a ) B i a n _Â P o r t f o l i o
01
02
03
04
(05)
06
(Project 5) To Be Patient
121
(Un)Seen Clues
122
Y i m i n g ( E v a ) B i a n _Â P o r t f o l i o
01
02
03
04
(05)
06
(Project 5) To Be Patient
123
(Un)Seen Clues
124
Y i m i n g ( E v a ) B i a n _Â P o r t f o l i o
01
02
03
04
(05)
06
(Project 5) To Be Patient
125
(Un)Seen Clues
126
Y i m i n g ( E v a ) B i a n _Â P o r t f o l i o
01
02
03
04
(05)
06
(Project 5) To Be Patient
127
(Un)Seen Clues
128
Y i m i n g ( E v a ) B i a n _Â P o r t f o l i o
01
02
03
04
(05)
06
(Project 5) To Be Patient
129
Y i m i n g ( E v a ) B i a n _Â P o r t f o l i o
(Un)Seen Clues
06
Project 01
(Un)Seen Clues
02
130
03 04 05 (06)
Finding Four
Feet Friends
01
02
03
04
05
(06)
(Project 6) Surprise in Life
(Un)Seen Surprise
Surprise in Life
(Proj e c t) Application Design (Cou rs e ) Digital Design Studio Pr o blem Create a practical app for entertainment purposes. Designed
(I n stru c to r)
t o b e u s e rc e n t r i c . A p p l y d e s i g n p r i n c i p l e s t o s o l u t i o n s f o r
Bob Slote
network and mobile devices, as well as other media based on screen and time.
(Cou rs e No .) GR 605
S o lut i on I chose a popular entertainment software to lead the design direction. The user environment used mammals as the theme
(Semester)
o f t h e d e s i g n . F i rs t o f a l l , c o n s i d e r i n g b e h av i o r p a t t e r n s o f
Fall 2016
user's independent use, the software contains enough i n f o r m a t i o n t o e n a b l e u s e rs t o o b t a i n a r i c h e n t e r t a i n m e n t
(K eyw o rd s )
experience when using the app independently. Second, I
Finding
considered communication between users, so that customers
Friends
can share the fun of software with friends.
Discover (Categories) UI/UX Design
PS
XD
131
(Un)Seen Clues
132
Y i m i n g ( E v a ) B i a n _Â P o r t f o l i o
01
02
03
04
05
(06)
(Project 6) Surprise in Life
133
App
(Un)Seen Clues
134
Y i m i n g ( E v a ) B i a n _Â P o r t f o l i o
01
02
03
04
05
(06)
(Project 6) Surprise in Life
135
(Un)Seen Clues
136
Y i m i n g ( E v a ) B i a n _Â P o r t f o l i o
01
02
03
04
05
(06)
(Project 6) Surprise in Life
137
(Un)Seen Clues
138
Y i m i n g ( E v a ) B i a n _Â P o r t f o l i o
01
02
03
04
05
(06)
(Project 6) Surprise in Life
139
(Un)Seen Clues
140
Y i m i n g ( E v a ) B i a n _Â P o r t f o l i o
01
02
03
04
05
(06)
(Project 6) Surprise in Life
141
To m y f a m i l y, i n s t r u c t o r s a n d f r i e n d s
Thank You
( Fam i ly)
Mom
(I n structors)
Mary Scott
Dad
John Nettleton
Grandmas
Kathrin Blatter
Grandpas
Phil Hamlett David Hake Scott Rankin
( Fr i ends )
Zhenning Yang
Hunter Wimmer
Qiushi Bai
Bob Slote Jill Ballard Monica Berini
(Bin ding ) The Key (Printing ) To m y family
Graphic Imagery
Thank you for supporting of my studies, believing me I can succeed and always encouraging me. I could not finishing my
(Produ c tio n)
studies without your trust and encouragement.
Adobe Creative Cloud
To m y in structors Thank you for opening up my vision in the field of design and
(Conta c t)
teaching the skills I need in design. For critiquing my work, you
Yiming (Eva) Bian
always pushing me to do better. You are the most important people
+1 415.900.9042
that have affected my design.
evabianym@gmail.com
To m y frien ds Thank you for staying up so many nights collaborating on projects with me. I can not finished those projects without you.
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