marketing
A GAME OF STRATEGY Patricia Saunders
Marketing StrategiSt RadmaRk
The science of marketing, particularly the drivers that influence a consumer’s reaction to a brand or advertised message, aroused my curiosity. Coca-Cola is a wonderful example of a brand’s longevity and success. Launched in 1886, the brand has touched the hearts of millions through clever advertising campaigns and remains the biggest-selling soft drink in history, as well as the best-known product in the world.
I completed a marketing degree graduating with honours from the Nelson Mandela Metropolitan University in Port Elizabeth. After studying, I entered the dynamic and exciting world of media, working in radio and top-end glossy magazines.
deScribe a tYpical daY
There is a lot of variation within the job spec so a typical day involves a fair amount of multitasking ranging from brainstorming ideas for long-term planning, to profiling audience demographics.
What do You enjoY moSt?
The mental stimulation, analytical as well as creative input, and colleagues who believe that teamwork gives us the edge!
What don’t You like?
The tight deadlines and long hours that add to the stresses of modern-day life.
a typical day involves a fair amount of multitasking 106 //
post matric 2012
career highlight?
Being awarded Radmark Employee of the Year, which was an immense honour as my colleagues
work to very high standards. I attended a radio conference in the heart of London as a prize.
experience VS training?
Enthusiasm, a positive attitude and a good dose of common sense can certainly make up for a lack of experience or formal training!
What abilitieS doeS a StrategiSt require?
A strategist should have the ability to plan ahead, be able to pay attention to detail, and possess excellent communication skills. They should also have a love of research and reading, and a people-centric approach.
adVice for neWcomerS?
The field of marketing has broad scope with many options and career paths. There is a marketing function within any business, and any industry. Be curious and read as much as you can on various topics. Then you will come across as someone who is informed, interested and insightful.
Your job in three WordS Challenging • Stressful • Rewarding
r u d d e n
WhY marketing?
Where did You train?
p e t e r
I am a marketing strategist and work for a leading media solutions company that represents wellknown radio and online brands in South Africa. One of the important functions I assist with is providing insights – from consumer to business, competitor analysis to current trends, and everything in between – to benefit our stakeholders and our clients.
p h oto :
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