Restaurant Marketing Strategy YelloStack’s 10 Secret Steps to
Transforming the Global Restaurant Business
Overview Impress customers before they set foot in a restaurant.
DO YOU KNOW WHERE FIRST IMPRESSIONS HAPPEN? â—?
First impressions happen on websites, social media and mobile apps.
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Engaging existing and potential customers through effective restaurant digital marketing tactics is as important as the menu, food, ambiance and customer service.
Objective : Restaurant marketing has been significantly transformed by digital technology. 1. 2. 3. 4. 5. 6. 7. 8. 9. 10.
Website Search engine Optimization Mobile APP EMail Marketing Outreach Social Media Presence Engagement Programs Loyalty coupons Corporate Tie-ups Google Adwords
Marketing Strategy Marketing strategy is the approach and continued efforts the marketing team will take to achieve its goals. The strategy revolves around how the team is planning to hit its goals, while keeping marketing priorities in mind and remaining aligned to the business objectives. Please follow the Slides...
1. Virtual Content Visual Content is High in demand – Delicious looking Food photos will draw hungry eyes! Attractive Menu Card displaying the range of Food items with Price tariff will help to select their food options . * Special price on Food Combos.
2. Functional Website Today more customers are more likely to find your Online then on the road.
Website give the right first impression The objective of the restaurant website: 1. 2. 3. 4. 5. 6.
Show off the enticing array of food. Make it easy to find necessary information Quick access to location, phone number and hours of operation. Easy-access to a menu. Online reservations (if applicable). Social media buttons.
3. Mobile App Mobile App Enables Customers to order Directly via phone and allows you to promote Offers. Helps with loyalty programs, where customer will be awarded reward points for online order. The online menu provides an option for the user to select food from various restaurant
4. Partnering with Online Delivery Food Apps Helps customer to order food online from their favorite restaurant present in their neighbourhood and enjoy food delivered quick & hot in time. Eg: Zomato , Food panda, Swiggy, Just eat, Uber eats, Fresh Menu, Faasos.. etc
5. Optimize Website For the customers to find you online, your website should show up on top of search engine - Responsive Site. Tools for Optimizing Search Engine: 1. 2. 3. 4. 5. 6.
SEO – On/Off Page Optimization Local Business Listing - GMB SEM - Google Adwords, Display Ads SMM - FB, Instagram, etc Blogs & Creative writing - Online High DA-Backlinks
6. EMail Marketing ● ●
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Effective way to acquire and retain customers. Announce menu items, exciting promotions, holiday specials and other events. Congratulate customers on their birthday Send them coupons. Redemption codes for a free or discounted meal.
“Online Digital Tool will send Emails for you.”
7. Outreach Word of mouth will be a most powerful form of marketing. â—?
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Invite bloggers, Vloggers and critics to dine with you and post online reviews. Turn your loyal customers into brand ambassadors by offering them rewards in exchange for social media posts.
8. Social media Social Media - Inevitable part of running a modern business. “Your current and future customers are on social media right now having conversations about where and what to eat” ● ●
Post text, photos and video regularly on the top Social Platforms. Run Social Media Campaign
Host Social Media Contest to engage audience and gain more followers.
9. Engagement Programs Hold fun contests: Conduct Online and Dine In Fun Contest ● ● ●
Daily 1 free Food Coupon! For the Lucky Winner. Like, Comment & Share us on Facebook and win exclusive offers, etc. Game contest, Dine-in selfie moments with friends, etc
Loyalty Coupons – Offer visitors free food coupons or Discounts for (Repeated visitors) visiting certain number of times.
10. Focus On 1. 2. 3. 4. 5. 6. 7. 8.
Write reviews in top authentic Food Critics sites like food.ndtv, foodtalk.. etc Call the best reviewer and send him greetings. This will have personal touch with customers. Tie up with nearby Companies, offer free Food coupons for their employees . Corporate tie-ups - Avail 15% Discount on Total Bill Value. Client Testimonials on website (Optional) We can call and invite young food – Vlogger to taste our food and review us.(This way we get free Youtube video presence). Focus on Mobile Ads campaigns Avail Customized food based on customer’s preference.
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Marketing Essentials:
Functional Website Mobile App Attractive Menu Card Optimize WebSite- SEO User Friendly Mobile App Email Marketing Social media presence Conduct Fun Contest Brand Building & reach Manage customer feedbacks
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Brand Awareness Campaigns
To gain a competitive edge, use these 6 simple strategies to build restaurant brand awareness. 1. 2. 3. 4. 5. 6.
Google Adwords Google Display campaigns Social Media Campaigns YouTube campaigns Email Campaigns Blog writing.
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Manage Online Reputation “Bad reviews absolutely a threat to restaurant business.� We Monitor online reviews of your restaurant.
Respond to customer queries, negative and positive reviews in a timely, respectful and friendly manner. A thoughtful reply can turn a critic into a fan.
Contact YelloStack: Saudi : 0569778645 Bahrain: +973 3419 8142 UAE : +971 521385859 hello@yellostack.com Call: 0138999941 Web: www.yellostack.com
Thank You