The Portfolio of Yehezkel Lipinsky
On almost every page I write on, the Hebrew letters, Bet & Hey appear in the right hand corner it is an abbreviation for, “with the help of G-d�. It reminds me that there is a higher force helping to facilitate what I do. Almost every sketch done for the work inside this portfolio started with those letters at the top. It’s good to know that no page, at the start of a project can ever truly start blank.
Let’s change how Canadians save for retirement Retirement is a daunting idea to think about. Soon after starting to work, one needs to think about 30-40 years down the road when they will be eligible to retire. Not only that, they need to envision what their life will be like then and plan accordingly. Money is already a scary concept for people. How do we enable Canadians to be conscious of their future finances and be able to take charge of their future? RBC Bright is a web interface that lets Canadians visualize their future, make decisions and discover the full spectrum of services that the Royal Bank of Canada offers in the personalized context of their own finances. 34%
of participants in a
BMO study hope to win the lottery to pay for their retirement. Let us enable Canadians to learn about their financial future, rather than rely on chance.
ON E G L A N C E S ee a l l f ina nc i a l i n for ma t ion, f r o m t r a ns a c t ions th a t jus t oc c ur ed, to s av ings t ha t a re gr ow ing for th e f utur e, on o n e screen
N AV I G A TI ON WI TH A QU E STI ON The homescr een of Br ight is simply a sear ch bar. People t ype in a quest ion t o f ind out a det ailed answer of t heir f inances. Sear ch Bar Navigat ion engages people’s minds t o lear n. As t hey phr ase t he quest ion, t hey st ar t t he pr ocess of t hinking about t heir f inances
HU MA N A N SWE R S Organi zed dat a i s useful dat a. One of B ri ght’s m ai n assets wi l l be the cl ari t y of i t’s i nform ati on desi gn. C ol our and contrast wi l l gi ve narrati ve to the num bers. Peopl e wi l l be abl e to tel l exactl y what i s goi ng on wi th thei r fi nances. The screen adj acent hel ps answer a questi on the user t yped i n. A nswer ’s aren’t bori ng . They’re i l l ustrati ve.
ING L S AV S O C I As a v i n g m o r er
e make ch o t h would ourage ea re in a s d n h frie e and enc ve pressu ults. g wit i Savin ds motivat this posit eaking res BC g br n en d i i all R n r z i F u l i o . e also ignated able s. Ut d have gr r y g a o n j i o n h h t e l es to do nds (w xt cou at a d ed once c o n t e t e r n e t , f r i e t o g e t h e r, av l s a i c d heir a ch e f i n a n n g t h e i n a ch s a v e e y now t to e k h y t e e t Usi d h a l t ou ated r th se ers) w an monito th. Becau l be motiv y and m o t s l i c t cu a mon activi They ple w e time. k, or twice ing it, peo s a social side of th t . e o e u n d e m o e o e , w e r t c r a be sc s a bou friend ng . Saving will t alk a s savi friend keep thing e m o s
THE BA N K SHOU L D HAV E A L L THE A N SWE R S Ther e ar e many f inancially focused websit es. But w hy should RBC cust omer s go t her e? Right inside of Br ight w ill be a f ull suit e of cont ent mar ket ing: ar t icles about saving and invest ing , w r itt en by RBC’s client s. People w it hin RBC’s or ganizat ion, w ho, at one t ime, most client s might have never done business w it h, inst ead, w ill become t rust ed, r eliable f igur es in client s’ eyes. As well, cust omer s can simply sear ch ( in t he Sear ch Navigat ion) , “Podcast ”, and a podcast w ill begin playing . This podcast w ill be host ed by RBC Execut ives, w her e t hey explain differ ent wor ds and quest ions t hat cust omer s can sear ch t o get new view s of t heir f inancial dat a and t heir r et ir ement f utur e.
THE C ON V E R SA TI ON DO E SN ’T STO P ON L I N E A t a p p ro p ri a te poi nts, B ri ght has a cal l to a c ti o n , a p p eal i ng to cl i ents to uti l i ze th e fu l l s p e c trum of ser vi ces that R B C h a s to o ffe r. In thi s case, the button c a l l e d “ Ch a n g e that num ber” wi l l gi ve th e m th e p o ssi bl i t y of m eeti ng wi th a re p re s e n t a ti ve to go over thei r opti ons. At th a t m e e ti n g , on the represent ati ve’s c o m p u te r, w i l l be an i nnovati ve backe n d s ys te m. Whatever changes they h ave m a d e to g e ther, whether i nputi ng a p e n s i o n o r d i s abi l i t y paym ents, wi l l be i n te g ra te d i n to B ri ght, al l owi ng future q u e s ti o n s th e c li ent t ypes i n to be gi ven a n u p -to -d a te answer.It’s a l i vi ng appl icati on.
Why can’t grocery shopping be easy for people with digestive disorders? When individuals have diabetes, celiac disease, anaphylaxis, or other disorders, they need to constantly look at nutritional facts and ingredient lists. Scanning through dense ingredient lists can add a lot of time and confusion to their shopping, and nutrition facts are not always relevent. Edibility is an app which utilizes augmented reality technology to give users real time information of what they can and can’t eat. Users simply scan ingredient lists and nutrition facts using the app, through the camera, which then highlights what they can eat. It also redesigns and personalizes nutrition facts for easy understanding and proper choices.
edibility John Basser
m
07/02/1976
Birthday
ER WINN e Design v
teracti
TE C E N N G N CEO G CHA NABLIN
e, In 1 Plac st
DE
RY CONDA 2012-2013 E S T S PO ION MPETIT O C N SIG e, hang gn Exc seum i s e D From n Mu ’s Desig Canada
1.8 metres
140 pounds
Eating Profile Diabetes Anaphylaxis Fish Peanuts Eggs
f
Crohn’s Disease
y
it edibil
es
Profil
face
Inter
Fully Accessible
Users have the option of language, typesize and prefered measurement system, ensuring that the largest number of users can utilize Edibility
Scale ize
S Text
Units t n e m al asure Imperi
Me etric M
uage
Lang
sh
Engli
edibilit
y
Setting
s
Create
New
John Susie Bob
Shop for Multiple Family Members, at once
If different family members have different digestive disorders, the family member in charge of grocery shopping, can shop for all of them, with ease, at the same time, thus saving time and money\
ity edibil
m
f /yyyy
dd/mm
Name y
a Birthd
t Weigh
t
Heigh
Eating
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Profil
tes Diabe ylaxis Anaph ance ntoler I e s o Lact se Disea Celiac ease ’s Dis n h o r C
Enter Info
Users put in their relevant information. Pull-down menus under different digestive disorders enable users to pick their specific conditions
Nutrition Facts
40 g
3.93%
10%
carbohydrates
of daily calorie intake
2%
cholesterol fat
2%
Scan.
Using augmented reality, the app scans the ingredients listed and highlights the problematic ingredients. Different colours show up if one is shopping for multiple people, with the colours identifying what person each ingredient affects.
sodium
10%
potasium
7%
Nutrition.
protein
2g
With Edibility, Nutrition Facts become a rich source of information. Edibility overlays a new nutrition facts list: gathering the data and overlaying a redesigned fact list (using augmented reality). All a user has to do is slide the slider over to the Nutrition Facts slide, place the phone above the fact list and the augmented reality, better designed version appears.
Nutrition Facts
Nutrition Facts
40 g
6%
8.36%
carbohydrates
of daily calorie intake
2%
cholesterol fat
25%
sodium
0%
potasium
N/A
protein
3g
40 g
8.36%
6%
carbohydrates
of daily calorie intake
2%
cholesterol fat
5%
sodium
0%
potasium
N/A
protein
3g
carbohydrates
Carbohydrates are one form of nutrients from food. It can be broken down between sugars and starches. They are important for people with diabetes to keep track of because of blood sugar levels. One should aquire carbohydrates from healthier sources such as fruits or grains.
Health.
Not only is this a redesigned Nutrition Facts list, but a personalized one. The facts on it are personalized to the user’s height, age and weight. This is where the augmented reality really comes to the fore. It’s the interaction with the physical information and the app’s knowledge of the user that makes Edibility compelling. Nutrition Facts don’t become about the average person, they are about individual.
Clarity.
Nutritional Facts can be a confusing. Edibility enables usesr to tap on a fact they don’t understand and a description, tailored to their digestive disorder will appear, explaining why it’s important.
Market Tilapia, in a new way. The entire class received a brief instructing us to rebrand Tilapia. The brief harkened back to what was once known as the Chinese Gooseberry, which was rebranded as the Kiwi fruit. The brief called for a name that made it more appetizing and popular.
To answer the brief, the name was changed to Feroz, Spanish for “fierce�. Tilapia is a bland fish that takes on the flavour of whatever it is prepared with. That was used to an advantage. The new brand urged customers to get fierce with their flavour. It encouraged them to experiment. Feroz is like a blank canvas. Their adverturous cooking can turn it into an exciting dish. A logo and tagline was created. The copy in the advertisement pronounces this new direction for Tilapia.
LO G O DE SI G N The Fer oz logo showcases t he fact t hat it ’s for a f ish w it h t he f in att ached at t he end. The t ypeface evokes att i tude and an et hnic feel.
BE FIERCE WITH YOUR FLAVOUR Feroz doesn’t come with that fishy taste. It comes with what you bring to it. Feeling like thai tonight? Jazz it up and Feroz fits right in. Italian? Add some different spices and vegetables and you have your Italian fish dinner. Experiment, create fushions, push the boundaries. Used to be known as Tilapia, Feroz is a fish that can blend with any flavour. Anyway you use Feroz, it will taste like what you want it to. Go on, pull out that spice rack and and create a few unexpected pairings. It’s the accidents that create the precendents. Pick it up at the closest supermarket. www.feroz.is
GET FIERCE WITH YOUR FISH.
We all know what happened to the animals on Noah’s Ark, but what happened to the fish? Everyone knows the story of Noah’s Ark. Animals piled into the ark just as the world was flooded. Everything outside the ark would die and only once a dove was sent out and brought back an olive branch would Noah know that the flood had subsided and that he, his family and all the animals could exit the ark and begin life, anew. In this whole story, we never find out what happened to the fish. Did they perish, or did they swim in the waters? In Jewish Biblical study, Rabbis created the Midrash, a series of stories that fill in the gaps in the Bible’s telling and most importantly, teach a lesson. I decided to create my own Midrash about what happened to the fish. I decided that the fish helped the Ark to safety.
S tarf ish hel p p atc h h ol es in the ark so wate r d o esn’ t l e ak in
Ha m m e r he a d S ha r k s h e lp p ull Noah’s A rk a l o n g in the wa te r
Gl owf ish l ight a p ath so the d ove, b e ar ing the ol ive b ra nc h, c a n f ind the Ark in the mid s t of a worl d ne arl y c ove red in wate r
C l o se e n c o un te r s: A s a gi raff e dunks i t s h e ad in the wa te r, it is sup r ise d b y a S e a Horse
Typography. FO R M Cr eat ed for a class, t his piece ut ilizes just one lett er in one t ypeface t o cr eat e a composit ion
there’s love, life & type
QUES TION ING a conversation with typographic experimentalist
ODED EZER I N TE RV I E W BO O K Fr ont cover of an or iginal int er view w it h designer and ar t ist , O ded Ezer
Advertising.
These shir t s wer e cr eat ed for a student pr oject t o pr emier e “Canadian Dor it os”. These shir t s, on t heir f r ont ar e subt lely br anded w it h t he campaign logo, “True Pat r iot Love” but ar e cr eat ed for a shir t people would want t o wear in t heir ever yday life. They make f un of Canadian st er eot ypes in a lovable, f r iendly way
How do we help Torontonians use the PATH effectively? The PATH in downtown Toronto is an extraordinary achievement. It’s the world’s longest underground shopping complex, currently at 30 km (19 miles). It features a plethora of stores and connects Toronto’s financial sector together. However, it’s difficult to navigate. The signage is poor and inconsistent. By creating an app to navigate and explore the PATH, it can become an extremely useful asset to pedestrians in this triving city.
Using Apple’s iBeacon technology, users can search stores and and review them, without the internet.
The Homescreen. All users must do is tap on the button they want, then pinch and zoom out to select another item. This type of browser makes using the app quick and seamless. In the PATH, people are rushing about. This app helps them keep up their efficiently. Interaction with the app should be a fluid experience with life.
Clicking “Where I Am?” shows the users exactly where they are, in which direction they are walking and what building they are in. In the current signage, knowing what building you are in, underground is difficult. “Where Am I?” solves the problem.
“Directions” is created for the user to just type in what they need, the app figures out the rest. The user can type in an address, building or intersection in the “To” or the “From”. One input bar for different categories. The app uses a single input bar to find what the user needs.
Directions, right to where you need to go.
Sometimes people in the PATH are looking for a specific store. Look no futher.
Users can select results near them, allowing them to make the most of where they are.
“Reviews� creates community within the PATH. Many PATH users buy lunch in the PATH everyday. Now, they can review the places they eat so others have recommended.
Through iBeacon technology, the app empowers all users, whether they are finding a store, don’t know where they are going or wanting to know where is good to eat. The app also facilitates business through geographically based coupons giving PATH pedestrians discounts, allowing them to discover new places they have never been. As well, through its seamless “pinch-and-zoom” interaction, the app moves as quickly as the people in the PATH, keeping in pace with the daily hustle.
There’s a five point rating scale. Users simply tap the small circles to input their reviews of the PATH’s establishments. The circles become larger when they are part of the score.
While walking throughout the PATH, users will receive coupons that are location specific. This will allow more business to be facilitated and allow the PATH to make money from putting coupons on the app. In this menu, users can see all the coupons that have come in as they journey throughout the PATH.
A CD of eclectic tracks How do you give it order? In a Graphic Design class at OCAD University, the teacher gave us a CD with an eclectic mix of music. We had to create an album design that would somehow unify the tracks into a cohesive whole. I decided to call the album Dishevelled, spelt, “Disheveled” on the cover itself and use the visual metaphor of mismatched potato heads to create a unifying theme. Potato Heads run throughout the album and liner notes that don’t look totally put together. Something is always out of place. The album was given an off-the-wall vibe. Little extras were created to make this something consumers would want to buy, a special keepsake album in the age of digital downloads.
dishelev ed C OV E R O F A L BU M
C over of t he album, band was named St accato Buzz. Dishevelled Pot at o Head on the cover
d is h e sta
cca
l ev ed
tob
uzz
BA C K O F A L BU M A l l Pot ato H eads have a “drawer� i n thei r b a ck , o n thei r behi nd. I deci ded to use i t to e n c a s e the U SB key (cont ai ni ng the m usi c) and other paraphenal i a i nsi de i t
O PE N SE SA ME Th e fa m o u s Po t a to H e a d b ackfl ap i s the enc l o s u re fo r th e i tem s i n the al bum
FRON T O F L I N E R N OTE S To keep w it h th e “o ff-th e -wa l l ” th e m e , the l i n er not es bea r s a Po t a to H e a d wi th a d u nce c a p o n a s to ol
KA N YE HE A D Funny Pot at o Heads br ing humour t o t he liner not es and give t he ent ir e album an “off - t hewall” t one
HI PSTE R HE A D
EXTRATERRESTRIAL HE A D
ROLLING STONES HEAD
BOWTIE HEAD
How do we bring new families into a synagogue in an engaging way?
FO RTU N E TE L L E R This for tune t eller was designed for kids t o use. I nside it asks t hem t r ivia quest ions about t he Jew ish holidays
ON THE BA C K O n t he back of t he for tune t eller is an ad for t he par ent s about t he yout h pr ogr ams at Shaar ei Shomayim Congr egat ion cr eat ed w it h Hananel Romer Segal
How does one afford a $12 Million stuffed shark? In the riveting book, The $12 Million Dollar Stuffed Shark, by Don Thompson, he explains how billion Steve Cohen can afford The Physical Impossiblity of Death in the Mind of Someone Living by Damien Hirst. In two succinct sentences Thompson describes how Cohen makes roughly $90 000 an hour (in reality, he doesn’t get paid that way, but it’s a good visualization). I decided it would make an intriguing infographic.
Illustrated Work. Be the light that gives life. HU MA N A N SWE R S O r t hodox Jews b e l i eve th a t or ga n dona ti o n i s i n c o n fl i c t w it h t he To ra h , th e Jew i s h B ible. To c o u n te a c t th a t, th i s pos t er wa s m a d e l e tti n g th e m k now a b o u t th e o rg a n i z at ion t ha t h a s d o n e h o u rs o f r es ea r ch t o fa c i l i t a te b e tte r under s t a n d i n g . Th i s p o s te r t ells O r t hodox Jews th a t th ey c a n, in fa c t, d o n a te o rg a n s . The ima ger y b l e n d s th e tra d it iona l c a ndle s o n th e S a b b a th E ve w it h k id n eys to c re a te a poignant message
Sign up for a halachically approved donor card.
hods.org
ABOU T ME This post er showcases how I t hink. I am an opt imist ic per son. I t hink opt imism cr eat es gr eat t hings. I t hink, ult imat ely, design is about being opt imist ic in w hat can be
optimism creates
C A MPU S BU TTON S To hel p create awareness for H i l l el , the Jewi s h Students Associ ati o n at R yerson, I desi gned these buttons. I creat ed them as som ethi ng peopl e woul d want to put on thei r bag . They’re humourous so thei r m em or able and som ethi ng a student woul d want to show t o thei r fri ends.