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ACKNOWLEDGMENTS Cadbury Schweppes Bebidas México, S.A. de C.V. Comercializadora y Distribuidora Alfa, S.A. de C.V. Industrias AlEn, S.A. de C.V. Kraft Foods de México, S. de R.L. de C.V. Nestlé México, S.A. de C.V. Ten years. It is easy to say. For us, those two words embody many

Our present and simply, a first class team: Marcela, hated by many,

feelings. The most important is gratitude. Our gratitude to those who

loved by us; the order to our mess; had it not been for her, we would

have contributed, one way or the other, to FORUM’s tenth anniversary.

still be in debt, lost; she made us meet our financial limitations. Vero

This is a difficult task, not for not knowing how to do so, but because

and Liz, their invaluable input; it is difficult to imagine our life before

there are so many people that we do not want to leave anyone out.

you. Bart, eternal disagreements, tender and infinite friendship. Alevan, triumphant unaffectedness, practical and romantic; has a grip of both

Trying to avoid any omission, we will mention, in chronological order,

sides of the brain. Víctor, always has to have the last work; infallible

those who have shared their knowledge and time: Luis Miguel, in good

support of the group. Israel, on the go, complicated, down to earth

and bad times; artist, counselor, friend and brother. Gloria and Mary

dreamer, sincerity on every pore. Gerardo, his infinite patience, common

Paz, their excessive sense of responsibility allowed us to grow on solid

sense and maturity. Hugo, example of personal growth and ever-

ground. Alejandro, funny, and clever. Ileana, always with a smile, in

learning. Alamilla, we have only begun, but will carry on. Gallo, the true

spite of difficult clients, kept us going and seeking for clients many

face of friendliness and public relations; conciliatory; embraces a dispute

months. Javier and Elena, with whom we grew and learned, were there

to make things happen. Rubén and Vero, the project’s beginning of the

for us 24 hours a day. Verónica, unaffected and sophisticated, a great

end. Alex, Lencho, Juan, Pablo, patients and tolerant of our desperate

heart and solid principles. Hugo, good and joyous illustrator. Alberto,

jolts. Caro and Ruth, if it weren’t for them, our days would be more

an independent dreamer, good friend and better designer. Dariela, an

complicated. Last but not least, Oswaldo, our first companion, always

original and authentic struggler; best friend. Brenda, witty, restless,

willing. All loyal friends and a future that tie us together.

stubborn and very creative. Óscar, absent-minded, through his tenacity we discovered some order. Galván, always willing and generous. Jesús,

Elisa, Roberto, Franco and Xóchitl, example, principles; past and future;

good battle companion; practical and always young. Today, each one

we are achieving. Pau and Brenda, a great motive to make it worth.

has new challenges and activities.

Alberto, Adriana, Daphne and Eduardo, people who watch, people to watch over. Silvia and Vero, in sickness and in health, in poverty and

Pastor, friend, strategist and accountant savior. Enrique, his commitment

wealth; patience, thrust and demand. A whole life, the whole life.

with quality and his Japanese influence demonstrated that not everything is about work. Guillermo, infinitely professional; through his

God, always present.

lens we discovered the true meaning of friendship. Carlos and Enriqueta,

Without them, FORUM simply wouldn’t be. If we had to start all over

we start an excellent relation with yet a world to walk. Enrique, “ex

again, we surely would do it with the same team.

gordo”, the best; master, companion, client, supplier, partner, brother, unconditional; great photographer.

To all of you, two single but sincere words: Thank you.


FIVESECONDS The time a package on the shelf has to attract the consumer’s attention


FIVESECONDS The time a package on the shelf has to attract the consumer’s attention