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Balance Bar Company, one of America’s top five leading nutrition/energy bar makers is introducing Balance Bar Bare Blueberry Acai. The new flavor joins two other great-tasting Bare bars already on the market: Sweet & Salty Chocolate Almond and Sweet & Salty Peanut Butter. Bare Blueberry Acai is made with a crisp high-protein core, simple sweeteners, dried wild blueberries, sunflower seeds and acai juice powder. A yogurt coating along the bottom adds a hint of sweetness, and the rolled oats on top bring an extra crunch to this great tasting vitamin- and mineral-rich nutritional bar. As with all Bare flavors, Blueberry Acai is the perfect balanced nutrition snack for active, outdoor or on-the-go occasions. Each bar has 200 calories, 19 vitamins and minerals, and is an excellent source of antioxidants. The subtly sweet and crunchy taste will appeal to kids, teens and adults, while keeping them balanced and energized throughout their busy days. Blueberry Acai Bare Balance Bars
Minute Maid Light Lemonade and new Light Pink Lemonade are making their retail debut in redesigned clear 59-oz. recyclable bottles that allow people to see the goodness inside. With fewer calories than Minute Maid’s regular juice drinks, these products are sure to please anyone, but especially those looking for lighter options. “Minute Maid Light Lemonade and new Minute Maid Light Pink Lemonade offer people a lighter way to enjoy the refreshing and delicious taste of lemonade,” said Charles Torrey, Vice President of Marketing for Minute Maid. “And they’re packed with great Minute Maid flavor, so your tongue will never know they have only 15 calories per serving.” Minute Maid Light Lemonades are now available in the chilled juice sections of retail stores across the country. Both flavors are perfect to share while spending time with friends and family or to enjoy when stealing a moment for yourself. Minute Maid Light Lemonade
The Coca Cola Company 800.438.2653 www.minutemaid.com
The days of racing home for relief after an evening at the all-you-can eat BBQ joint are now over. With Pepto-Bismol To-Go, a new Procter & Gamble product, people can get five-symptom relief from the longstanding, reliable brand wherever life takes them. Pepto-Bismol To-Go is the ultimate travel sidekick, with its discreet portability. It can fit comfortably in a pocket, clutch, gym bag, carry-on or beach bag, as well as in the glove box of your car. Pepto-Bismol To-Go will help users celebrate life without unfortunate disruptions, rescuing them if they happen to overdo it with food and drink. “For more than 100 years people have relied on Pepto as an athome rescue brand for those times when they overdo it. However, many of our consumers aren’t at home when they experience the first signs of a stomach upset,” said Phil McWaters, brand manager for Pepto-Bismol. “Pepto-Bismol To-Go can save users from their stomach troubles, wherever the road happens to take them.” Pepto-Bismol To-Go
Proctor & Gamble www.pepto-bismol.com
America, your dreams have come true. After months of speculation and mouthwatering rumors, Nestlé® Crunch® recently began marketing three new flavors of its iconic candy bar, inspired by three famous varieties of Girl Scout Cookies. The new candy bars, produced under license from Girl Scouts of the USA, come in three varieties: Thin Mints, which feature dark chocolate cookie wafers and mint chocolate cream, Caramel & Coconut, featuring cookie wafers layered with coconut caramel crème, chewy caramel and toasted coconut, and Peanut Butter Crème, featuring cookie wafers layered with smooth peanut butter crème. Nestlé Crunch Girl Scout Candy Bars will be available through September as a limited edition product. They will be sold at participating retail stores nationwide. Nestlé Crunch Girl Scout Candy Bars
Marking the biggest innovation for Tums in more than 80 years, GlaxoSmithKline Consumer Healthcare North America recently announced the launch of TUMS Freshers, a new product which works to provide fast heartburn relief as well as fresh breath. A first for the product line, Tums Freshers includes a unique high impact cooling flavor designed to freshen breath. In addition, the product’s new tablet size, 40 percent smaller than regular Tums, makes it conveniently portable. Ninety-four percent of heartburn sufferers experience heartburn and bad breath at the same time, which may negatively impact them during significant social situations where food is involved. Tums Freshers is designed to help consumers through these tricky situations, as well as to ensure personal comfort. Tums Freshers
GlaxoSmithKline www.gsk.com
Nestlé Crunch www.nestlecrunch.com
Balance Bar Company www.balance.com
Heineken Indio, a unique dark beer brewed and sold in Mexico since 1893, will now be available in the United States, beginning in eight key markets in Calif., Texas and Ill. The 12-oz. bottled dark Mexican beer is well known for its malt character and light caramel aroma. “Not only does the launch of Indio in the United States strengthen Heineken USA’s portfolio and strategic innovation platform, but it supports our ambition of becoming the leading beer company in the United States,” said Felix Palau, Vice President of Marketing for Indio. “Market segmentation continues to have a major impact on the industry, and Indio will use this trend to create a very specific campaign that speaks directly to the niche audiences’ interests and passions in life.” Indio’s marketing strategy will focus on Hispanic men 21-26 years old who are constantly in search for brands that understand their need to express their identity by creatively fusing urban and Latino cultures. Heineken Indio
Heineken USA 914.681.4100 www.heinekenusa.com
ARMA Energy SNX offers a line of snack foods with energy dosages on par with leading energy drinks. The company recently released two new products—Cobra Kettle Cooked BBQ Chips and Hellfire Hot & Spicy Tortilla Mix—both sure to give your snack time a boost. Cobra Smoked BBQ Potato chips are cut from the freshest potatoes, kettle cooked in sunflower oil and seasoned with chili pepper and maple sugar, delivering both a sweet and spicy flavor. Hellfire Hot & Spicy Tortilla Mix is a carefully selected assortment of almonds, peanuts, pepitas and corn sticks mixed with chipotle and paprika, topped off with cheddar and romano. It’s a hot and spicy party mix with a zesty Tex-Mex flavor. One bag of Cobra Kettle Cooked BBQ Potato Chips delivers more energy than a regular bag of kettle style potato chips. Infused with caffeine (70 milligrams), taurine (1000 milligrams) and a host of B-vitamins (70 milligrams), it is comparable to the leading energy drink. Whether you’re snacking at work or barbecuing with friends this summer, Arma Energy delivers the charge you need to wage the war on fatigue and hunger.
SVM, the global leader in gift cards for businesses, continues its market-leading tradition in developing innovative products for use in reward and promotional programs. Gasoline promotional cards offer businesses unique features to incentivize and reward customer behavior, while also controlling their marketing and promotional campaigns and budgets. Gasoline promotional cards combine the attractiveness of gasoline as a reward currency, the convenience of being able to pay for gasoline at the pump and the flexibility of expiration dates to create an attractive reward solution. Businesses can now create compelling marketing campaigns using gasoline cards with defined durations, controlled costs and nationwide coverage for their promotional and incentive programs. The applications for gasoline promotional cards apply across all businesses and industries, including grocery, retail, services, manufacturing and more. Co-branding and card customization options are also available. For additional promotional products, SVM provides gasoline gift cards from all the major oil companies in the United States, along with Award Codes and e-Gift Cards.
Arma Energy Snx 877.851.ARMA www.armaenergysnx.com
SVM, LP 847.553.9105 www.svmcards.net
SVM Gasoline Promotional Cards Arma Energy SNX
July/August 2012
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