This is a YANG DESIGN CMF(Color, Material, Finishing) lab project commissioned by Swedish Wood. It includes Chinese wood preference, Chinese aesthetic value application, Chinese design trend and CMF forecast application. Part of the study report was released in the design forum during Guangzhou Furniture Fair in March 2014, which was organized by China National Furniture Association and China Timber Wood Products Distribution Association. It provides insights on Chinese consumer’s aesthetic and value preference for wood products, aiming to help improve representative Swedish wood like red wood pine and spruce’s application in wood product design to feed China market. It will suggest to leverage CMF design thinking to enrich product characteristics, categories and applying space.
For more info of trend study please contact: info@yang-design.com
