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VISUAL STANDARDS GUIDE
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VISUAL STANDARDS GUIDE
BENETTON VISUAL STANDARDS Based on the new logo direction, this book will be developed a full visual system to express the new indentity of brand.
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TABLE OF CONTENTS
TABLE OF CONTENTS
01
Benetton Brand 11 Introduction 12 Mission Statement
02
Logo Standars
03
Visual System
04
Future Prospect
18 20 22 24 26 28 30 32
New Logo Logo in Black and White Logo Anatomy Clear Space Alternate Versions Size Variations Color variations Incorrect Uses
36 Color Palette 38 Typography
42 Brand Extensions 46 Projective Lists 56 Brand Prospects
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BENETTON BRAND
BENETTON BRAND INTRODUCTION MISSION STATEMENT
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BENETTON BRAND
Brand Introduction Benetton Group is one of the best-known fashion companies in the world, present in the most important markets in the world with a network of about 5,000 stores; a responsible group that plans for the future and lives in the present, with a watchful eye to the environment, to human dignity, and to a society in transformation. The history of Benetton is built on innovation – seen in its bright colors, the revolution of the retail outlet, unique sales networks, and universal communications that have always been social talking points and aroused cultural debate and now the firm has taken up the challenge of globalisation, with constant investments and a competent, flexible organisation that takes change in its stride. The Group has a consolidated identity comprised of colour, authentic fashion, quality at democratic prices and passion for its work: these values are reflected in the strong, dynamic personality of the brands United Colors of Benetton and Sisley. The development of the United Colors of Benetton sales network, which occupies prime positions in historic town centres and shopping centres, is supported by a significant programme of investments around the world. The stores exploit highly modular settings to create spaces in which the collections, their colours and design are always at the centre of attention, and are presented in a retail context that is increasingly attractive, dynamic and interactive.
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New Mission Our mission is to encourage worldwide cultural exchange and communication, break down barriers between nations and cultures, and create a global trend that promotes intercultural learning.
Benetton Brand
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LOGO STANDARS
LOGO STANDARDS NEW LOGO LOGO IN BLACK AND WHITE LOGO ANATOMY CLEAR SPACE ALTERNATE VERSIONS SIZE VARIATIONS COLOR VARIATIONS INCORRECT USES
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New Logo Benetton Group is one of the best-known fashion Benetton's mission is the core element of our brand image. Overlapping lines look like interwoven thread clusters, and they appear as equilateral hexagonal shapes as a whole. It represents the concept of a world of Benetton, the concept of multiculturalism, different lines represent different cultures, the equilateral hexagonal shape represents a diverse world, and Benetton ’s concept of equality.
Wordmark
Symbol
Signature
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Making Process Here shows the process of making LOGO using Ai, customers can understand the structure and components of ogo. The entire logo is designed on a precise grid.
LOGO STANDARS
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Logo Anatomy Benetton's mission is the core element of our brand image. Overlapping lines look like interwoven thread clusters, and they appear as equilateral hexagonal shapes as a whole. It represents the concept of a world of Benetton, the concept of multiculturalism, different lines represent different cultures, the equilateral hexagonal shape represents a diverse world, and Benetton ’s concept of equality.
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LOGO STANDARS
1.5X
1.5X
1.5X
1.5X
1.5X
1.5X 1.5X
1.5X
BENETTON
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Clear Space When the logo is implemented, the clear space gives direction of how the logo will be distanced with other elements and body copy. According to the design, the space around the logo will be 1.5x and the space between logo mark and typography will be 1x. The application of the logo must strictly follow this standard.
1.5X
1.5X
1.5X
1.5X
X
X
1.5X
1.5X 1.5X
1.5X
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LOGO STANDARS
1.5X
1.5X
1.5X
1.5X
1.5X
1.5X 1.5X
1.5X
1.5X
1.5X
1.5X
1.5X
1.5X
1.5X 1.5X
1.5X
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Alternate Versions The new logo has different versions that are used in various situations. Following the guidelines for proper use in important in the visual standards.
Signature 1 / Vertical Lockup
LOGO STANDARS
BENETTON
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BEN
Signature 2 / Symbol
BENE
BENE
Signature 3 / Logotype
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Size Variations This size chart is helpful to decide which versions to use in print, digital media, or signage, depending on its size requirements. Dimension restrictions help indicate the size that proper to use di recent versions of our new logo.
Minimal Size (Print)
15 mm
180 px
Minimal Size (Screen)
150 px
12.5 mm
LOGO STANDARS
Proper Usage
Horizontal Version
2.5 cm
2.0 cm
1.5cm
Symbol
Wordmark
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Color Variations For the visual system, the brand new logo needs different versions of logo colors, and our logo should always be visible. This part demonstrates the accepted ways of using the Benetton logo in a different design situation.
Primary Logo Colors
Secondary logo colors
LOGO STANDARS
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Incorrect Uses The logo is designed for spec use. It's very important to use it correctly. This is an example of incorrect use of the logo. Please follow the standard to use the logo properly and avoid any of these uses. Here is improper usage that can not use.
Please don't use the following treatments — Don't put wordmark incorrectly — Don't use incorrect colors — Don't rotate the logo — Don't use drop shadowed — Don't change individually color — Don't ip, reversed the logo — Don't stretch the logo — Don't use the outline — Don't use gradient
LOGO STANDARS
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VISUAL SYSTEM
VISUAL SYSTEM COLOR PALETTE TYPOGRAPHY
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Color Palette Benetton's palette defines the colors used on Benetton's logo. It is mainly composed of orange green and yellow.
Yellow
CMYK 0/17/63/0
Orange
CMYK 4/66/100/0
Green
CMYK 97/0/54/0
VISUAL SYSTEM
STRONG GREEN-CYAN PANTONE P 136-5 RGB 4/188/168 CMYK 97/0/54/0 HEX 04bca8
LIGHT BRILLIANT ORANGE-YELLOW PANTONE P 10-7 RGB 254/204/105 CMYK 0/17/63/0 HEX fecc69
LIGHT BRILLIANT ORANGE PANTONE P 30-7 RGB 214/100/49 CMYK 4/66/100/0 HEX d66431
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Typography / Gotham The brand typography plays an important role to express messages and creates a clear visual effect with our audiences. The typeface is Gotham, which is used in the title, subtitle, quotes and body copy of the text. The rounded shape of Gotham is similar to the logotype, so they are more appropriate to match. Gotham is a geometric sans-serif typeface family designed by American type designer Tobias FrereJones and released from 2000. Gotham's letterforms were inspired by examples of architec- tural signage of the mid-twentieth century. Gotham has a relatively broad design with a reasonably high x-height and wide apertures.
VISUALSYSTEM SYSTEM VISUAL
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FUTURE PROSPECT
FUTURE PROSPECT OUR NEW WORLD BRAND PROSPECTS PROJECTIVE LISTS
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Our New World As we develop a logo to ensure future appearance, it will become more important to know where our brand will be and what we will do in the future. The following list and charts accurately show that the Benetton brand has many possibilities in the future. These implementations come in many different shapes and forms. A positive revolution in the development of culture, the relationship between environmental celebrities and humans, to create a global trend of multiculturalism. Our to encourage worldwide cultural exchange and communication, break down barriers between nations and cultures, and create a global trend that promotes intercultural learning.
FUTURE PROSPECT
Share Encourage cultural exchanges and communication around the world, experience diverse cultural exchanges, experience traditional culture, participate in local gatherings, experience traditional culture in different places, and promote cultural exchanges for customer.
Communicate Experience multiculturalism by learning cultural courses of different famous ethnic groups, thereby developing awareness of the global village.
Encourage Promote the concept of "one world" by encouraging people to participate in public welfare multiculturalism activities, break barriers between countries and cultures, and encourage people to create global trends that promote cross-cultural learning.
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Brand Prospects Products P1 / Benetton Cultural Exchange App P2 / Benetton Culture Magazine
Services SE1 / Cultural introduction guide service SE2 / Famous ethnic cultural gift shop
Environment EN1 / Cultural Exchange Center EN2 / Benetton Global Library EN3 / Benetton Cultural Music Concerts EN4 / The global shopping center
Experiences EX1 / Etiquette Experience Program EX2 / National Culture Museum EX3 / Benetton Food Tasting Tour EX4 / The global shopping center
Education ED1 / Multicultural Interest Class Learning Center ED2 / Sign Language Course ED3 /The Art Of Chinese Tea
Events EV1 / celebrate Global festival of colors EV2/ Benetton International Art Week EV3/ International Film Festival
Cooperation CO1 /World Exchange Student Activities
FUTURE PROSPECT
Share
Share Communicate Encourage
[PR-1] [SE-2] [SE-4] [EX-3]
[EV-1] [EX-3] [EN-1] [EX-4] [SE-1] [ED-2] [CO-1]
Communicate
[EX-2]
[EX-1] [ED-1] [EN-3]
[PR-2] [EN-2] [EN-4]
Encourage
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Share Communicate Encourage
Cooperation
Products
[CO-1] World Exchange Student Activities
[PR-1] Benetton Cultural Exchange App
Introduction
Introduction
To organize a free exchange student experience through the joint rental of various national public welfare organizations.
The application allows people in different places around the world to learn the cultures of different races and promote cultural exchanges around the world.
Description
Description
Students will be able to apply for a year of study and life in different countries and live in locals ’homes. Learn indepth and learn about local culture.
This is an online cultural exchange experience app, where people can meet people from different countries, communicate with them, and learn and understand their culture.
Mission-focus World Exchange Student Activities reinforces our mission of establishing connections with different people from all over the world by allowing students from different countries to conduct exchange student activities to bring interesting and diverse cultural experiences to our customers.
Mission-focus
Similar to:
Similar to:
AFS USA/ International Student Exchange (ISE)
HelloTalk/Instagram
Differentiators:
Differentiators:
Benetton differs from other basic exchange student services in that, in addition to providing basic exchange student services, it also focuses on educating students about the local culture.
This software not only provides cultural knowledge sharing around the world, but also provides communication functions, the culture you can understand will be wider
Benetton Cultural Exchange App reinforces our mission of bringing the diversified cultural experience to our customers by providing a convenient way to read and learn about a variety of cultures to connect with different cultures from all over.
FUTURE PROSPECT
Products
Services
[PR-2] Benetton Culture Magazine
[SE-1] Cultural introduction guide service
Introduction
Introduction
Benetton will publish a magazine every month, focusing on the history, culture, and customs of a country.
This is a non-profit local cultural guide service, recruiting volunteers in each city and country to become a local cultural introduction guide
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Description Cultural Etiquette Guide Magazine It is very convenient for visitors to the new country. They can quickly obtain the desired information from the guide, thereby avoiding errors caused by some etiquette and cultural differences.
Description
Mission-focus
Mission-focus
Benetton Cultural Magazine strengthens our mission of bringing the diversified cultural experience to our customers by providing a convenient way to read and learn about the cultural knowledge of different countries, so people can understand more about diverse cultures.
Cultural Introduction Guide Service strengthens our mission of bringing customers diverse cultural experiences by allowing tourists and local guides to communicate and build connections with people around the world
Customers can learn about the local special culture and etiquette through the local guide service, so as to quickly integrate into this trip. And the tour guide will lead people to participate in local special activities.
Similar to: Similar to:
ToursByLocals / Become a Local Tour Guide
Youth Etiquette / National Geographic
Differentiators: Differentiators: Benetton Cultural Etiquette Magazine not only provides cultural sharing of various countries in the world, but also provides some etiquette knowledge and special festival activities of various countries. So as to increase people ’s interest in exploring the cultures of various countries
Benetton cultural guide introduction service, in addition to providing basic local classics, cultural introduction, also provides free etiquette experience activities, focusing on educating people on new cultural knowledge and etiquette.
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Services
Environment
[SE-2] Global Cultural Workshop
[EN-1] Cultural Exchange Center
Introduction
Introduction
Understanding cultural differences in Benetton Global Cultural Workshop. In this workshop, people can learn more about global traditional cultural habits and history.
This is a cultural exchange center, where you will communicate with people from different cultural backgrounds in the community. Thereby promoting cultural exchange.
Description People can talk with diverse people from over the world. You will study different cultural craft products. You can communicate with different people to get more information about global culture.
Description The center will gather people from different countries. People can learn new languages ​​by communicating with people from different countries and understand the culture of each country through communication between them
Mission-focus Global Cultural Workshop reinforces our mission of bringing diverse cultural experiences to our customers by providing a convenient way to learn about traditional cultural craft products that can provide more information about diverse cultures.
Mission-focus
Similar to:
Similar to:
Cultural Awareness Workshop/ Korean Cultural Workshop
beck cultural exchange center/Sino US Center For Cultural Exchange
Cultural Exchange Center strengthens our mission to bring diverse cultural experiences and learning to our customers by allowing people to communicate and learn the culture and languages of different countries.
Differentiators: Global Cultural Workshop will bring various of cultural stories and activities to people.
Differentiators: This cultural exchange center provides language learning in addition to gathering people from all over the world for cultural exchange. People involved in cultural exchange can communicate with people from different countries to learn new languages
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Environment
Experiences
[EN-2] Benetton Global Library
[EX-1] Etiquette Experience School
Introduction
Introduction
Benetton's bookstore are seven floors, and each floor is colored to represent one continents. Moreover, we divided books into different sections by colors. This would help reader locate the bookstores more easily.
This is an etiquette learning experience plan In this project, people learn the etiquette of different countries to promote cultural exchanges, and through understanding, promote cultural equality and the concept of the global village
Description Our bookstore offers the most complete selection of worldwide cultural book. Our shelves feature the Museum's publications, new.titles, used books, children's books, rare volumes, pictorial books, magazines. Book signing events with authors are hosted month-round.
Mission-focus Benetton Global Library reinforces our mission of bringing diverse cultural experiences and promoting people's cultural exchanges by providing books from all over the world that allow people to read and learn about various cultures, to connect with different cultures from all over the world.
Description In this project, people will learn and experience national etiquette, such as greeting etiquette, eating etiquette, etc., to promote cultural learning. Every week, this project shares a cultural etiquette experience course from a country. People can participate and experience the true local etiquette.
Mission-focus Benetton Etiquette Experience School reinforces our mission of promoting people's cultural exchanges and advocating a global trend of multiculturalism by allowing people to experience traditional etiquette from different countries to connect with different cultures from all over.
Similar to: San Francisco Public Library / Augusta Library
Similar to: Youth Etiquette Programs / KidsCamps
Differentiators: In addition to the normal book borrowing and purchasing service, Benetton Library also provides floors divided by continents to facilitate customers to understand cultural knowledge from all over the world.
Differentiators: Benetton ’s etiquette experience project not only provides basic etiquette teaching but also provides unique experience services. For example, this week ’s study is Indian etiquette. Benetton will provide customers with Indian clothing and arrange classrooms into rooms with Indian characteristics.
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Experiences
Education
[EX-2] National Culture Museum
[ED-1] Multicultural Interest Class Learning Center
Introduction National Culture Museum This museum will be dedicated to exhibiting a country ’s exhibits every month, including the country ’s antiques, cultural collections, handicrafts, books, etc.
Introduction
Description
Description
In this museum you will learn more about the culture, etiquette and knowledge of this country. Each month is dedicated to show a country, and the museum's interpreters will all be people from this country. This way the customer will have a deeper experience,
This is a learning center where you will learn about cultural interest activities from different countries around the world, such as Chinese martial arts, Chinese painting, Korean Taekwondo, etc., European oil painting
Promote cultural exchanges and communication by learning characteristic sports and artistic activities from different countries
Mission-focus Mission-focus National Culture Museum reinforces our mission of breaking down barriers between people and cultures and promoting cross-cultural learning by providing cultural exhibitions in various countries, so customers can better understand the cultural knowledge of other countries.
Multicultural Interest Class Learning Center reinforces our mission of breaking down barriers between people and cultures and promoting cross-cultural learning by allowing customers to learn and understand the unique sports of each country in classes, so that customers have more understanding of the diverse cultures.
Similar to:
Similar to:
Cultural Council Of IRC/ de Young Museum
Young Art Lessons/ Mission Arts Center
Differentiators:
Differentiators:
In addition to the normal national cultural exhibits, the Benetton Cultural Museum also provides guided commentary services from this country, so you will have a deeper understanding of the local culture.
The multi-cultural interest class learning center is different from other interest classes in that this learning center mainly divides the types into famous ethnic cultures and learns the special famous ethnic arts and sports activities. For example, Chinese martial arts, the focus is on the education of traditional Chinese martial arts.
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Education
Events
[ED-2] Sign Language Course
[EV-1] celebrate Global festival of colors
Introduction
Introduction
Different sign languages are used in different countries or regions. Benetton will partner with local communities in order to provide language courses to teach people what manners and gestures will need to use or avoid in other countries.
Benetton is going to celebrate the festival of colors. This is truly an immerse experience for all ages at this familyfriendly event that's open to everyone both young and old.
Description Understanding other people's languages, cultures, and etiquettes is a great value to the traveler or people are surrounding multicultural friends. Hundreds of sign languages are in use around the world. Some sign languages have obtained some form of legal recognition, while others have no status at all. Sign language can involve simultaneously combining hand shapes, orientation and movement of the hands, arms or body, and facial expressions to fluidly express a speaker's thoughts.
Description In this case, you will definitely leave here with a beautiful smile, meet new friends, and hope to have a deeper understanding of the cultures of Easter countries. Enjoy delicious traditional cuisine, fusion music and various activities.
Mission-focus Celebrate Global Festival of Colors reinforces our mission of bringing diverse cultural experiences to our customers by letting people from all over the world participate in this event to connect with different people from all over.
Similar to: Mission-focus Global Language Course reinforces our mission of bringing diverse cultural experiences to our customers by teaching a variety of language classes to connect with different people from all over.
Similar to: Start ASL / American Sign Language
Differentiators: Benetton not only provides basic sign language courses in different countries, but also provides cultural explanations of relevant countries.
Rainbow Run / Indian Color Festival
Differentiators: Unlike the traditional Indian festival of colors, Benetton values globalization
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Events
Events
[EV-2] Benetton International Art Week
[EV-3] International Film Festival
Introduction
Introduction
We allow people in our community event to discuss, explore, and communicate art.
International Film Festival brings different fantastic movies from around the world to people.
Description
Description
International Art Week is an annual event. People can come to our event to look at diverse artworks, and they also can talk with different get some create stories. They also can visit some artist's studios to learn more information about art.
Benetton can organize a film festival that showcases a collection of films from around the world. People can go through different country's movies to learn about their culture. Through this film festival, people can learn more information about films and new media.
Mission-focus
Mission-focus
International Art Week reinforces our mission of bringing diverse cultural experiences to our customers by encouraging people to join the art event to see the work of artists from different countries and talk with diverse art studio staff.
International Film Festival reinforces our mission of bringing diverse cultural experiences to our customers by showing different global films and new media.
Similar to:
Similar to: San Francisco Green Film Festival/ San Francisco Silent Film Festival
SF Design week / Miami Art Week
Differentiators: Differentiators: We are not only focused on design works, but we also focus on a variety of category artworks. We encourage people to come to our event, and we also provide more opportunities for people to meet new friends through our event.
an Francisco Green Film Festival shows films on the environment. On the other hand, Benetton Global Film Festival has more diverse films.
FUTURE PROSPECT
Experiences
Environment
[EX-3] Benetton Food Tasting Tour
[EN-3] Benetton Cultural Music Concerts
Introduction
Introduction
Enjoy food and drink samples from Benetton Food Tasting Tour, and people can get the most exciting foods, mom-and-pop-shops, and restaurants on this food lover tour.
Have fun and get relaxed in the Benetton Cultural Music Concerts.
Description In this food tour, people can try various countries' food and drinks. There are also some traditional goods independent selling on this tour, and people can eat the food and walk to see different goods available to buy.
Mission-focus The Benetton Food Tasting Tour reinforces our mission of bringing diverse cultural experiences to our customers by providing the chance to try a variety of food from different countries, while having fun with their friends at this food event.
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Description Every weekend, Benetton will invite some local musicians to play their own style of music. We usually hold the event in the park, and everyone can join this concert to share different kinds of inspirational music.
Mission-focus Benetton Cultural Music Concert reinforces our mission of bringing diverse cultural experiences to our customers by allowing people to listen to different music styles at our concert to learn about the music of different cultures.
Similar to: SF Bay Area Concerts / Center for New Music
Similar to:
Differentiators:
Little Italy and North Beach Walking Tour / Good Food Mercantile SF
Different artists have various cultural backgrounds that can perform different styles of music.
Differentiators: We are not only focused on one country's food. Bentton Food Tasting Tour shares different country's food, and we also have some traditional goods for sale.
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Environment
Experiences
[EN-4] The global shopping center
[EX-4] The Art Of Chinese Tea
Introduction
Introduction
The global shopping center bring various of fresh products from the world.
People can find different countries goods and food in this shopping center. A delightful mix of the various cultures from all over the world has been brought together under one roof.
Benetton will have an event which allows people to experience Chinese tea, and delivery the knowledge of making a traditional tea. For a Chinese to say anything more of tea than this would be to misunderstand its purpose, which can be anything but to be worshipped. The attitude Chinese take toward tea drinking is in many ways symbolic of their relatively balanced position towards different attitudes and behaviors.
Mission-focus
Description
Benetton Global Shopping Center reinforces our mission of bringing diverse cultural experiences to our customers by providing the beauty and excitement of global bazaars, and offering the chance to get diverse products and enjoy our exceptional service.
Benetton won't let the art of tea drinking become some complex concept that is difficult to appreciate or to understand. We are returning to the old and original principles of simplicity and universality to let people see the art of tea.
Similar to:
Mission-focus
HomeGood/ Global Mall
The Art of Chinese Tea reinforces our mission of bringing understanding of diverse cultural experiences to our customers by allowing customers from all over the world to experience Chinese tea culture and learn about the origin of tea.
Description
Differentiators: Our global shopping mall still to discover extraordinary goods from all over the world and make them accessible to people.
Similar to: Enjoy Chinese Tea Class / Tea school
Differentiators: Benetton mainly understands Chinese culture by teaching people from different countries around the world to learn and understand tea culture
FUTURE PROSPECT
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[PR-2] Products
Benetton Culture Magazine Introduction Benetton will publish a magazine every month, focusing on the history, culture, and customs of a country.
Description Cultural Etiquette Guide Magazine It is very convenient for visitors to the new country. They can quickly obtain the desired information from the guide, thereby avoiding errors caused by some etiquette and cultural differences.
Mission-focus Benetton Cultural Magazine strengthens our mission of bringing the diversified cultural experience to our customers by providing a convenient way to read and learn about the cultural knowledge of different countries, so people can understand more about diverse cultures.
Similar to: Youth Etiquette / National Geographic
Differentiators: Benetton Cultural Etiquette Magazine not only provides cultural sharing of various countries in the world, but also provides some etiquette knowledge and special festival activities of various countries. So as to increase people ’s interest in exploring the cultures of various countries
FUTUREPROSPECT PROSPECT FUTURE
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FUTURE PROSPECT
Cultural Etiquette Guide Magazine This is very convenient for tourists. They can quickly get the information they need from the guide, and the magazine contains introductions to local special cultures, activities, tourist attractions, and etiquette.
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FUTURE PROSPECT
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[EX-2] Experiences
National Culture Museum Introduction National Culture Museum This museum will be dedicated to exhibiting a country ’s exhibits every month, including the country ’s antiques, cultural collections, handicrafts, books, etc.
Description In this museum you will learn more about the culture, etiquette and knowledge of this country. Each month is dedicated to show a country, and the museum's interpreters will all be people from this country. This way the customer will have a deeper experience,
Mission-focus National Culture Museum reinforces our mission of breaking down barriers between people and cultures and promoting cross-cultural learning by providing cultural exhibitions in various countries, so customers can better understand the cultural knowledge of other countries
Similar to: Cultural Council Of IRC/ de Young Museum
Differentiators: In addition to the normal national cultural exhibits, the Benetton Cultural Museum also provides guided commentary services from this country, so you will have a deeper understanding of the local culture.
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FUTURE PROSPECT
In this museum you will learn more about the culture, etiquette and knowledge of this country. Each month is dedicated to show a country, and the museum's interpreters will all be people from this country. This way the customer will have a deeper experience,
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FUTURE PROSPECT
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[EN-2] Environment
Benetton Global Library Introduction Benetton's bookstore are seven floors, and each floor is colored to represent one continents. Moreover, we divided books into different sections by colors. This would help reader locate the bookstores more easily.
Description Our bookstore offers the most complete selection of worldwide cultural book. Our shelves feature the Museum's publications, new.titles, used books, children's books, rare volumes, pictorial books, magazines. Book signing events with authors are hosted month-round.
Mission-focus Benetton Global Library reinforces our mission of bringing diverse cultural experiences and promoting people's cultural exchanges by providing books from all over the world that allow people to read and learn about various cultures, to connect with different cultures from all over the worlds
Similar to: San Francisco Public Library / Augusta Library
Differentiators: In addition to the normal book borrowing and purchasing service, Benetton Library also provides floors divided by continents to facilitate customers to understand cultural knowledge from all over the world.
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FUTURE PROSPECT
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[ED-1]Education
Multicultural Learning Center Introduction Promote cultural exchanges and communication by learning characteristic sports and artistic activities from different countrie
Description interest activities from different countries around the world, such as Chinese martial arts, Chinese painting, Korean Taekwondo, etc., European oil painting
Mission-focus Multicultural Interest Class Learning Center reinforces our mission of breaking down barriers between people and cultures and promoting cross-cultural learning by allowing customers to learn and understand the unique sports of each country in classes, so that customers have more understanding of the diverse cultures.
Similar to: oung Art Lessons/ Mission Arts Center
Differentiators: The multi-cultural interest class learning center is different from other interest classes in that this learning center mainly divides the types into famous ethnic cultures and learns the special famous ethnic arts and sports activities. For example, Chinese martial arts, the focus is on the education of traditional Chinese martial arts.
FUTUREPROSPECT PROSPECT FUTURE
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[ED-2] Experiences
Sign Language Course Introduction Different sign languages are used in different countries or regions. Benetton will partner with local communities in order to provide language courses to teach people what manners and gestures will need to use or avoid in other countries.
Description Understanding other people's languages, cultures, and etiquettes is a great value to the traveler or people are surrounding multicultural friends. Hundreds of sign languages are in use around the world. Some sign languages have obtained some form of legal recognition, while others have no status at all. Sign language can involve simultaneously combining hand shapes, orientation and movement of the hands, arms or body, and facial expressions to fluidly express a speaker's thoughts.
Mission-focus global language Course reinforces our mission of bringing Limitless adventures and diverse cultural experience for our customers by teaching and learning variety of language classes to connect with different people from all over.
Similar to: Start ASL / American Sign Language
Differentiators: Benetton not only provides basic sign language courses in different countries, but also provides cultural explanations of
FUTUREPROSPECT PROSPECT FUTURE
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FUTURE PROSPECT
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[EV-1] Events
celebrate Global festival of colors Introduction Benetton is going to celebrate the festival of colors. This is truly an immerse experience for all ages at this familyfriendly event that's open to everyone both young and old.
Description In this case, you will definitely leave here with a beautiful smile, meet new friends, and hope to have a deeper understanding of the cultures of Easter countries. Enjoy delicious traditional cuisine, fusion music and various activities.
Mission-focus global language Course reinforces our mission to break down barriers between people and culture for our customers by let people from all over the world participate in this event to connect with different people from all over.
Similar to: Rainbow Run / Indian Color Festival
Differentiators: Unlike the traditional Indian festival of colors, Benetton values globalization
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[EV-3] Events
International Film Festival Introduction International Film Festival brings different fantastic movies from around the world to people.
Description Benetton can organize a film festival that showcases a collection of films from around the world. People can go through different country's movies to learn about their culture. Through this film festival, people can learn more information about films and new media.
Mission-focus International Film Festival reinforces our mission of bringing diverse cultural experiences for our customers by showing different global films and new media. The Benetton film festival is made up of various professionals who are looking for unique and creative movies from around the world.
Similar to: San Francisco Green Film Festival/ San Francisco Silent Film Festival
Differentiators: an Francisco Green Film Festival shows films on the environment. On the other hand, Benetton Global Film Festival has more diverse films.
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Benetton can organize a film festival that showcases a collection of films from around the world. People can go through different country's movies to learn about their culture. Through this film festival, people can learn more information about films and new media.
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[SE-2] Services
Global Cultural Workshop Introduction Understanding cultural differences in Benetton Global Cultural Workshop. In this workshop, people can learn more about global traditional cultural habits and history.
Description People can talk with diverse people from over the world. You will study different cultural craft products. You can communicate with different people to get more information about global culture.
Mission-focus Global Cultural Workshop reinforces our mission of bringing diverse cultural experiences for our customers by learning more about traditional cultural craft products that can get more information about diverse cultural experiences
Similar to: Cultural Awareness Workshop/ Korean Cultural Workshop
Differentiators: Global Cultural Workshop will bring various of cultural stories and activities to people.
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Benetton Gotham BookďźŒBold InDesign CC, Illustrator CC, Photoshop CC Images Credit: unsplash.com/pinterest.com behance.net/lifeofpix.com/pixabay.com Design and typesetting by Yan Qi Printed and bound by blurb.com Class: GR604 The Nature of Identity, Fall 2020 Instructor: Hunter Wimmer