Market study The consumers
70 70
The competitors
71
Sales Forecast
71
The investment
71
Premises
72
Technology
72
Machine Lay-out
73
Workflow
73
Management
73
The Decision Making
73
Administration
74
Organization
74
Operational Plan
74
Suppliers
74
Manufacturing Plans (if applicable)
75
Operating Requirements
75
Accounting
75
Human Resources
76
Financial Control
76
The external Advisors
77
Marketing – Promotion and Public Relations
77
SWOT analysis
77
PEST analysis
77
The Break EvenPoint (BEP)
78
The Marketing Plan
78
Financial Calculations
81
Working Capital
81
Business Cycle
81
Start Up Costs
81
Assets
81
Liabilities
82
Pro-forma Balance sheet
82
Pro-forma Income Statement
82
Cash Flow Forecasts
82
Documentation
83
Case studies
84
Libre Object (Strasbourg, France)
85
Hellenic Therapeutic Riding Centre of Serres, KETHIS (Serres, Greece)
86
SOCIAL & CULTURAL ENTREPRENEURSHIP | TOOL KIT