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THE ULTIMATE GUIDE TO NETWORK MARKETING
equipment for cleaning the carpet. This is a list of things we find helpful to bring with us to a show: Change. Clipboards. Cover for tables when exhibit hall is closed. Lead-generation information cards. Lights with extra lightbulb. Pens. Pins. Posters for display. Products for display. Receipt book.
Scissors. Scotch tape. Shimmery fabric for tabletop (gold and metallic blue are good). Stapler. Staple remover. Vacuum for cleaning carpet. Velcro. Wastebasket. Wastebasket liners.
LOCATION, LOCATION, LOCATION It is very important to have a good location in the exhibit hall. Study the traffic plan and decide what the flow of attendees will be. We have found a highly visible location close to the entrance and toward the center of the hall usually has a good flow of people. We also like corner booths if the cost is not prohibitive, as this location gives you traffic from several directions at once. We try to not be next to a direct competitor. And if you know someone who has a great deal of traffic to their area, locating next to them is fabulous. Part of the success for any show is getting people to your booth. Some statistics suggest that between 50 and 80 percent of the attendees know which booths they will see before they arrive at the show. Creating ideas to make your booth a stop on their exhibit hall rounds will increase your traffic. Contact potential attendees at least three times prior to the show to generate traffic to your booth. We always do two mailings; we offer a show special and a free gift for stopping by our booth. We mail this to leads we received from previous shows. Our first mailing is a letter about the show special, including our booth number. We enclose a business card, requesting they bring it to the booth for their free gift. Our second mailing is a postcard with our booth number and a reminder to stop by for their free gift.