SEO and Internet Marketing Specially For Summer Interns
Effective from: Jan 2012
1 COURSE OUTLINE FOR SEO and Internet Marketing
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XPERT INFOTECH | Confidential
SEO TRAINING OUTLINE Internet AND Search Engine Basics What is Internet Marketing?
Page Rank Technology
Importance of Internet Marketing
Panda Update and its Importance
Types of Internet Marketing Methods
Latest Updates about Algorithms
Basics of Search engines and Directory
Understanding the SERP Using Search Operators
How the search engine works?
Google WebMasters Tools
Google Search Engine Architecture
Yahoo Site Explorer
Search Engine Algorithms Google Algorithm Updates
Keywords Research and Analysis Introduction to Keyword Research
Competition Analysis
Business Analysis
Finding the good keywords
Types of Keywords
Localized Keywords Research
Keyword Research Methodology
Language Based Keywords
Keywords Analysis Tools Adwords Tool / Wordtracker / Search Insights / Suggest 2 COURSE OUTLINE FOR SEO and Internet Marketing
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XPERT INFOTECH | Confidential
On PAGE Optimization Onsite Optimization Basics
Iframes / Frames affect on SEO
Domain Names in SEO
Image Tag Optimization
Website Structure and Navigation
Footer Optimization
Creating Filenames in Site
Creating an txt, xml sitemaps
Title Tag Optimization
Sitemap Generation Tools
Meta Tags Optimization
URL Rewrite Techniques
Copywriting and SEO Copywriting.
Using Robot.txt
Header Optimization
Malware Removal Guidelines
Anchor Links Optimization Snippets Creation
OFF PAGE OPTIMIZATION Black Hat SEO techniques
Types of Linking Methods
Introduction to Offsite Optimization
Free Links / Paid Links
Submission to search engines
Directory Submissions for SEO
Linking Building Methodology
Reports and Management Website Position Analysis
Basics of Google Analytics
Introducton to Google Analytics
Visitors Reports
Installing Google Analytics
Geographic Reports 3
COURSE OUTLINE FOR SEO and Internet Marketing
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XPERT INFOTECH | Confidential
Traffic Sources Reports
Goals and Conversions User Access and Reports Sharing
Keywords Reports
SMO TRAINING OUTLINE Social Book-marking Stumble Upon
Fave It
Delicious
E-buzz & More
Reditt
Social Media Networking Verifying Twitter Account
Facebook landing page Creation
Facebook Profile Maintenance
Google Buzz
4 COURSE OUTLINE FOR SEO and Internet Marketing
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XPERT INFOTECH | Confidential
Myspace Connections
Kaboodle (only for product based sites)
Linked In Networking
Video Marketing Video Optimization
AOL Videos
Youtube MetaCafe
Blogging Blog Post Updating
Writing a Press Release
Blog Marketing
Article Submissions
Blog Commenting
Video Submissions
Local Business Listing
Social Media Optimization
Classifieds Posting
Social Networking Concepts
Forum Signatures and Commenting
Social Bookmarking
Using Blogs for SEO
RSS Feeds
Blog Commenting
5 COURSE OUTLINE FOR SEO and Internet Marketing
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XPERT INFOTECH | Confidential
SEM TRAINING OUTLINE Introduction to SEM and Adwords
Basics of Internet Marketing
Adwords Certification Exams
Benefits of Adwords compared to other Networks
Adwords Account Setup
Creating Adwords Account
Adwords Interface Tour
Billing in Adwords
Adwords Dash Board
Creating First Campaign
Understanding purpose of Campaign
Account Limits in Adwords
Location and Language Settings
Networks and Devices
Bidding and Budget
Ad delivery: Ad rotation, frequency capping
Demographic bidding (Display Only)
Social settings (Display Only)
Automatic campaign optimization (Display Only)
Schedule: Start date, end date, ad scheduling
Ad groups and Keywords
Purpose of Ad Groups
Keyword Types (Broad, Phrase, Exact and Negative)
Adwords Keyword Tool
Text Ad Format
Quality Score and Its Importance Understanding the Ad Group and Keywords Dash Board 6
COURSE OUTLINE FOR SEO and Internet Marketing
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XPERT INFOTECH | Confidential
Automate Tool
Alerts Setting Filters
Search Terms Columns Customization
Ads Format and Ad Guidelines
Ad Types in Adwords
Text Ads and Guidelines
Display Ad Builder Ads and Guidelines Video Ads Format
Image Ad Formats and Guidelines
Ads Preview and Diagnosis
Display Network Targeting Setting a Display Network Campaign
Concept of CPM and Branding
Automatic Placements
Contextual Targeting Tool CPC Bidding and CPM Bidding Setting a Video Campaign Audience Tab
Manual Placements Placement Tool
Conversion Tracking Purpose of Conversions
Tracking the Conversions for Multiple Product
Create your Conversion Tracking Code
Website Optimizer Using Website Optimizer Tool
Multi Variant Testing
A/B Testing 7 COURSE OUTLINE FOR SEO and Internet Marketing
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XPERT INFOTECH | Confidential
Reports and Improving Conversions Conversion Tracking
Google Analytics Tools
Dimensions Reports
Multi User Access User Access Levels My Client Centre (MCC)
Notes: • • • •
Recommend Practical hours for student except class hours is 90 Hrs. We also provide weekend classes for all courses. After completion of 75% of course, student will go through Live Project Training, Interview Preparation and Recruitment process in Software Industry.
8 COURSE OUTLINE FOR SEO and Internet Marketing
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XPERT INFOTECH | Confidential
Our Technology Specialization and Certification Courses:
KEY FEATURES OF
XPERT INFOTECH: •
Training by Certified and Experienced Trainers.
•
Industrial and Corporate Tie-ups for Live projects for student.
•
Well equipped Computer Lab, Internet and Book Bank facility. 9
COURSE OUTLINE FOR SEO and Internet Marketing
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XPERT INFOTECH | Confidential
•
Live project based Summer Trainings, Summer
Internships and summer programs. •
100% placement assistance on every course.
•
Interview Preparation and Technical Events.
•
On Campus Interviews in every month for the placement of students.
•
WI-FI enabled classrooms.
100% Placement Assistance
On Campus Interviews
58-61 (Basement), Vashist Park, Pankha Road, New Delhi-46 Ph.: 011-28526572, 65833100, 9990345891 www.xpert-infotech.com
10 COURSE OUTLINE FOR SEO and Internet Marketing
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XPERT INFOTECH | Confidential