STY LE L OOK BOO K Pression masco d Xt ase b r-
ji is a Ku
fun lifestyle c har ac te
2022 20th Edition
Hi, I’m
KUJI
WEAVON HAIRSTYLE
FORECAST
Being Natural & Loving it; The Rise in Trends for DreadLock/Natural Hairstyles
Why the Clamour
FOR X-PRESSION BRAIDS?
Braid Hair Trend Prediction for 2022
HAIR COLOR RENAISSANCE,
www.x-pression.com/bk
STY LE L OOK BOO K
2022 20th Ed Edittion
CO N T E N T S
BlackBeauty Story TREND
Braid Hair Trend Prediction for 2022 Hair Color Renaissance, Lifting the Mood Weavon Hairstyle Forecast for 2022
06 16 24 SPECIAL
Know Your Original X-Pression with Hidden Tag
TREND
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Pression masco d Xt ase r-b
ji is a Ku
Being Natural & Loving it The Rise in Trends for Dreadlock Natural Hairstyles
36 37 fun lifestyle c har ac te
Kujieleza, the Fashionista X-Pression Mascot
Hi, I’m
INFORMATION
Why The Clamour For X-Pression Braids? @xp4you A Compedium of Information on Anything Hair
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KUJI
36p
X-Pression Jingle Challenge Style My Qrang Hair Contest
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BRAIDS
08 10 12 13 14
Rich Braid Ultra Braid Lagos Braid 3X Pre-Stretched Braid Super Braid
SPECIAL BRAIDS
17 18 20 21 22
Double Ponytail Ceres Bouncy Kinky Multi Boho Curl
WEAVONS
26 28 29 30 32
Bounce Active Daniela Funky 4 Flowers
VICHER
34 35
EVENTS
O! Money Back Fun
Style Lookbook
Cambodian STW 24” La Belle
DREADLOCKS
37p
39 40 42 43 44
Reggae Max Loc Star Mento Pearl Locs Jamaican Locs
trend
Braid Hair Trend Predic for 2022 by Grace Ejikeme
raiding, particularly in cultures with strong African influence, is a tradition that grows from generation to generation. And classic styles are constantly revived and brought to life with a new-school swag. That's because braids are extremely adaptable, and with a wealth of techniques and traditions to look back on, it should come as little surprise that we see many international celebrities like Beyonce, Kim Kardashian, Alicia Keys and many more rocking the braids hairstyle in different forms.
B
Box Braid hairstyle is one of the most popular braid styles people wear because it is easy to maintain and can be kept for a longer duration if properly cared for. Today this Box braid style is modernized to form the new-swag JUNGLE BOX BRAID that has made bold statement in 2021 braid style trend and will continue in 2022. Jungle Box Braid is achieved with the same three strand braiding technique as with regular box braiding, the only difference being the small-hair-pull-out parts of the Jungle braid. One unique feature of Jungle Box braid hair style is that it can come in knotless style, long or short Bob style and in 2tone color blend as well. Your Jungle Box braid style is achieved using your regular braid products like the X-Pression Rich Braid, Super Braid and Ultra Braid. Another braid hairstyle that is definitely going to push the boundaries of hair fashion in 2022 is the BUTTERFLY LOCS, otherwise known as DISTRESS LOCS in some clime. The Butterfly Locs is a protective hairstyle that is installed using crochet pin. This braid style helps to protect and grow your hair especially the front hairlines. One good thing about this braid style is that you can use either regular braids like the X-Pression Rich Braid or your natural braid products like the X-Pression Ceres or Bouncy Kinky to achieve this style. It is also extremely durable since one can wear it for 8 weeks or more with very little maintenance. 06
Have you noticed that braids with different curl shapes are also trendy? This kind of braids are loosely grouped together as SPIRAL CURL Braid because of their tip-curl style. This style of braid is also certain to trend in 2022. The Spiral Curl braids are achieved by loosely braiding the upper part (2/3 of the braid length) in the usual box braid style, and curling the final 3rd of the braid length in hot water to create your desired spiral curl hairstyle. This braid style is usually worn in two tone colors as it is more attractive in such colors. My preferred extension for this style is the X-Pression Boho Curl which is already pre-curl for this style of braiding. I chose the X-Pression Boho Curl for my SPIRAL CURL braid hair style because it has long-lasting curls.
SCAN TO WATCH YOUTUBE VIDEO
STYLE TECHNIQUE Ep. 20 X-Pression Kingky in a new dimension
HAIR MATTERS WITH SONIA Ep. 25 Updo with bangs/ Base Braid Using X-Pression 3X Cozy Braid
Ep. 12 Rubber Band Criss-Cross Braids
trend
ction
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styles
RICH BRAID Color #1, Purple Scan for more styles & Info
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RICH BRAID Color #1, #30
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styles
Scan for more styles & Info
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ULTRA BRAID
Color #27, #30, #33, #60, #613
Scan for more styles & Info
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ULTRA BRAID Color Sunset, Rosewood Scan for more styles & Info
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LAGOS BRAID
Color #1/39, #1/Blue | #1/Red, #1/Blue
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styles
3X PRE-STRETCHED BRAID Color O Blue/Violet/60 | Violet/39/613 | O 8/340/39
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SUPER BRAID Color #27 Scan for more styles & Info
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SUPER BRAID Color #30/27 | BG Scan for more styles & Info
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trend
HAIR COLOR RENAISSANCE, by Okechukwu Ihedioha
Have you noticed that colors have strongly returned to our hair air fashion? Yeah, I think we are officially in the middle of a hair color renaissance for real. Look around, you will find diverse shades of cool hair colors to try, whether permanently rmanently on your natural hair, or temporarily with colored hair extension. While 2021’s biggest color trends were all about natural hair coloring with super-low-maintenance colors—like undone blonde and cinnamon namon brown—experts predict that 2022 is going to be all about having fun as life returns eturns to normal—somewhat. That doesn’t mean you have to dye your hair bright pink just for the fun of it. Rather, there are plenty of refreshing color shades that are trending that you u may want to try, especially in braid. So, here’s what to screenshot for your next braiding appointment.
Azure: As we gradually close in on the year 2022, we expect the new X-Pression color Azure to take over from pink as the fun color du jour. That’s why you need to go with the flow right now. Note that the use of this colors has very cooling and astringent effect on our emotion. tion. So, when choosing the colors for your next braids, you might want to give the Azure color a try. y.
Berry: Shades of red are clearly a standout trend for the coming year, but if you don’t want to go all the way, consider having your hair braided in the auburn uburn mix that is the Berry Color in X-Pression Ultra Braid and Rich Braid. The Berryy Color shade really gives the hair some subtle pop that stands you out in a crowd. Trust ust me, I know. Horizon: For those who are on the fence about trying out the flashy and exotic new
AZURE
BERRY
HORIZON
P-VIOLET
ROSEWOOD
SUNSET
colors on display in hair shops these days, this is your first step in that direction. irection. The color Horizon in X-Pression Rich Braid and Ultra Braid is for those who are re bold, energetic and lively because it symbolizes strength, confidence and power wer on one hand; and love, sexuality and passion on the other hand. With this color,r, what you cannot conquer with strength and power, you will certainly charm to submission ubmission with your sexuality, love and passion.
P-Violet: The new color P-Violet in X-Pression Rich Braid and Ultra Braid aid is made for
those who are spirited, energetic, and charming, who have natural affinity nity and love for outdoors, the daring who are unafraid to make bold statement about themselves hemselves and how they feel. I recommend this color to every woman because of its soothing oothing and cooling appearance, believe me, this is definitely the best color to wear if your desire is to brighten your day in time of stress.
Rosewood: The Rosewood color is another uniquely blended color that can only be found in X-Pression Ultra Braid, and Rich Braid. Like the Sunset color, the e Rosewood color is one of the best colors you can get in braids because it can be customized ized to enhance your natural beauty by matching it to your skin tone and eye color. How w about you dip your toes into this trend and go full throttle with the flow.
SCAN TO WATCH YOUTUBE VIDEO
Sunset: Nothing could be as beautiful and serene as the view of the sunset. unset. Imagine
bringing the beauty and serenity of the sunset to your hair, and your life. e. Indeed, nothing could be more rewarding than that. The blending of the Sunsett color in X-Pression Rich Braid and Ultra Braid is done in such a way that it gives a very soothing and cooling presence when one steps into a gathering wearing this color. or. It will not be a bad idea for you to try this when next you braid your hair.
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Current Trend Styles Express your beauty with new Colors in X-Pression
styles
Color #1, 27
CURLY
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CERES Color #1, #33 Scan for more styles & Info
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CERES Color 1, 33 Scan for more styles & Info
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BOUNCY KINKY 20
Black Beauty / 2021 / 20th Edition
Color #1 Scan for more styles & Info
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MULTI Color #1, Purple | #33 Scan for more styles & Info
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BOHO CURL
Color #1, Purple | #27 | #1/39
Scan for more styles & Info
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Wig Save Your
Time
WEAVON
trend
HAIRSTYLE FORECAST
by Sonia Udeji
Women are setting blaze
when it comes to their unique choices on how they wear their weaves. we thought it would be a great idea to get a head start into the new year with some amazing fresh hairstyles. Now, 2021 will definitely be tough to beat when it comes down to its quirky and fashionable weave looks, we have been seeing, but luckily, we have been catching some amazing trends that will have us ready and prepared for 2022. So, here are some hairstyles that we believe will trend in 2022.
Black Beauty / 2021 / 20th Edition
Pony tail Criss cross rubber band ponytail is definitely one of the top hairstyles for everyone because everyone can do it by themselves. Today women have modernized this hairstyle to form the new swag Criss cross rubber band Ponytail. This hairstyle allows you to have versatility while still giving you an edgy feel. The title of this style is exactly what you think, an extension and Rubber band is added to your hair to give the appearance of a ponytail. Criss cross rubber band Ponytail hairstyle is a protective hairstyle and will continue to trend in 2022. Criss cross rubber band ponytail hairstyle is achieved with rubber band, X-pression Natural or Vicher Cambodian and hair wax (Gel).
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Pixie Cut Women haircuts were making increase in appearances in 2021 and we cannot wait. Pixie cuts and finger waves were some of the many hairstyles popular in the 90’s. Actors and celebrities like Nia Long and Halle Berry trademarked their short hairstyle looks. Many stylists use X-Pression 4flowers and Schary weave to make these pixie cuts and finger waves pattern. So, we encourage every female to try this trend out in 2022.
trend
Wet Look When the wet look hairstyle is done right, you look like an elegant goddess that just walked off the seashore. Most weaves for women come in a wet and wavy style. You can also attain this hairstyle on your own by using X-pression Forever weaves. This hairstyle is definitely one to keep your eye out for in 2022.
Head Band | Wig Last but not the least in the 2022 hairstyle cart, is a trend taking storm that we project to be in full effect by 2022 and that is Headband wigs. This hairstyle is essential for all women on the go. This look is by far the easiest one to do on your own. If you’re someone who’s into easy maintenance hairstyles, then you should go out and purchase X-Pression Natural, X-pression Chacha, X-Pression Funky, get a headband and wig cap, sew in any of these products on a wig cap and sew in the headband for that nice and beautiful finishing. 2022 will be a year full of amazing hairstyles. women are cultivating new hair trends every day and we can’t wait to keep sharing them with all of you. Weave hairstyles are here to stay. SCAN TO WATCH YOUTUBE VIDEO
Styling Technique
Styling Technique
Ep. 14 Side Part with layered Ep. 15 Soft Kinky Side Part with bands using X-Pression Schary a bang using X-Pression Natural Yaki
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styles
BOUNCE Color #1/#30 Scan for more styles & Info
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styles
BOUNCE Color #1/30 Scan for more styles & Info
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ACTIVE Color #1 Scan for more styles & Info
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DANIELA Color #1/39 | 1 | 30/33 Scan for more styles & Info
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FUNKY Color #1, #30 Scan for more styles & Info
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styles
FUNKY Color #1, Red | #27, 1, 39 | #1
Funky
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4 FLOWERS Color #4, #27 | 1, 27 Scan for more styles & Info
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Advanced Advanced Stylist Meeting
Stylist Meeting
Special Features
Coming Soon
styles
CAMBODIAN STW 24” Color #1, #27 Scan for more styles & Info
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styles
LA BELLE Color #1, #27, #39 | #1, #27 | #30, #39
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special
m ’ I , i H
ABLE N O I H FAS ISITIVE INQU OVER FUN-L &
MORE
A Z E L KUJIE KUJI E M L L A C
THE KUJI MASCOT ANIMATION IS X-PRESSION’S NEW FORM OF CONTENT MARKETING, TARGETED AT REACHING THE YOUNGER AUDIENCE BETWEEN AGES 14-20. KUJI WHICH IS SHORT FOR KUJIELEZA MEANS EXPRESSION IN SWAHILI, IS A PRETTY YOUNG GIRL, VERY STYLISH, FASHIONABLE, ADVENTUROUS, AND A TRENDSETTER. SHE LOVES TO HANG OUT WITH FRIENDS, PLAY DRESS UP AND SKETCH FASHION OUTFITS, WELL, SHE GOES TO A FASHION SCHOOL WITH HER TWO BEST FRIENDS, RAHA AND LISAN. THE GOAL IS TO REACH OUT TO YOUNGER GENERATIONS PASSING ON THE MESSAGE THAT BEING YOUNG, ADVENTUROUS, AND AMBITIOUS, PURSUING THEIR DREAMS IN FASHION AND BEAUTY, HAIR STYLING, OR WHATEVER CAREER PATH THEY CHOOSE TO FOLLOW IS VALID. PRESENTING KUJI AS A YOUNG TEENAGER LIVING THROUGH LIFE, EVOLVING AND FINDING HER PURPOSE, WHILE MAKING LOTS OF FRIENDS, GIVING OUT GIFTS, AND SHARING KNOWLEDGE IS IN ITSELF A MENTORING EXPERIENCE FOR YOUNG PEOPLE WHO ARE ENCOURAGED TO LIVE LIFE IN THE BEST POSSIBLE, MOST POSITIVE WAY THEY CAN.
Visit
and 36
KUJI HAS BEEN ON A TOUR OF SCHOOLS IN LAGOS RECENTLY, INCLUDING YABA COLLEGE OF TECHNOLOGY WHERE SHE MADE NEW FRIENDS AND GAVE OUT HIGH QUALITY GIFTS TO HER FRIENDS. IF YOU ARE YOUNG AND DESIRE TO BE FRIENDS WITH KUJI, THERE IS NO NEED TO WORRY IF KUJI HAS NOT BEEN TO YOUR SCHOOL YET. KUJI IS STILL OPEN TO WELCOMING NEW FRIENDS WHO REACH OUT TO HER ON HER INSTAGRAM HANDLE @HTTPS://WWW.INSTAGRAM.COM/XP_KUJI/. ALL YOU NEED DO IS FOLLOW KUJI, THEN SEND HER A DM TELLING HER WHY YOU WANT TO BE FRIENDS WITH HER. FOR DOING SO, YOU COULD BE ONE OF THE LUCKY PEOPLE THAT WILL WIN FREE GIFTS FROM KUJI JUST FOR BEING HER FRIENDS. YOU WILL ALSO BE ABLE TO GET FIRST HAND INFORMATION ABOUT KUJI’S FUTURE ACTIVITIES THAT YOU COULD PARTICIPATE IN AND WIN MOUTHWATERING PRIZES FOR YOURSELF. INDEED, BEING FRIENDS WITH KUJI IS A BENEFICIAL VENTURE BECAUSE KUJI IS X-PRESSIVE ALL DAY LONG.
Created by
Copyright 2022. Solpia Nigeria Limited all rights reserved. All Kuji Design cannot be copied without permission. This mark is protected under the patent law in each country registered.
Know Your
special
Original Braids with
HiddenTag by Grace Ejikeme
It is a well-known fact that X-Pression braids are most preferred by all fashionable women and hair stylists due to the satisfaction they get with its usage. For this reason, X-Pression Rich Braid, Super Braid and Ultra Braid have become household braids and most popular in the world. In terms of quality, X-Pression braids have smooth, silky, and shiny appearance. They are flame retardant and accepts hot iron and hot water styling very well. They are also available in various colors to suit the diverse color desire of diverse women. But that’s not all, on the health side, X-Pression products are friendly to skin touch, and does not cause itching, or any other irritation to the scalp that may lead to hair loss. That’s why X-Pression has over the years remained “the pride of your hair:” Unfortunately, the popularity of X-Pression braids due to the above-mentioned qualities have also created a problem for the brand, and the users of X-Pression braids. Some unscrupulous and greedy manufacturers have started producing and distributing fake and substandard X-Pression braid in markets across the globe. Some of these products are highly flammable and poses grave danger to the consumer as some stylists still use open flame to trim off fly-away from their braids to give it their desired smooth appearance. There is also the danger of itching and hair loss due to the corrosive chemicals that are used in the production of those fake X-Pression braids. The manufacturers of original X-Pression braids have not sat on their oars. They have combated this menace through various means, including; working in conjunction with relevant government agencies in many countries to get to the source of these fake products, and bring the perpetrators to book. The company has also designed special hologram sticker to help intending buyers distinguish between the original and fake X-Pression braids. The purpose of this piece therefore is to give clues on how to distinguish between genuine X-Pression braids, and counterfeits. Here are some tips on what to look out for before you buy any X-Pression product.
1. Silver Hologram Sticker All genuine X-Pression X Pression braid has an oval sshape silver sil hologram on the frontside label of the braid. 2. Product Color Number Genuine X-Pression braids color number is either ink-stamped or printed, but never handwritten. 3. Production Date Every genuine X-Pression braid has a production date ink-stamped at the bottom part of the backside label. 4. Air Hole Every genuine X-Pression braid has air hole in the front through which the consumers can feel the texture of the product. 5. Recycled Original Sub-Material X-Pression braids are not packed in recycled label or nylon.
Because the above are not surefire way of identifying original X-Pression product, given that some fakers have advanced their act to beat these simple identification process, the company has also increased her effort to ensure a total elimination of fake X-Pression braids in the market. This new solution is in the deployment for use, an identification application “The HIDDEN TAG” for the identification of genuine X-Pression braids. That’s the good news. Now all you need do is follow these simple steps to identify your favorite X-Pression braid before you purchase.
Step 1. Go to PLAY STORE on your phone and Download HIDDEN TAG App. Step 2. Open your HIDDEN TAG App Step 3. Scan the HIDDEN TAG sticker on the X-Pression braid you wish to buy Step 4. View product authentication reply message. Step 5. Buy your original X-Pression Braid.
Scan to watch videos on how to use the Hidden TAG
It’s that simple. 37
trend
Being Natural & Loving it; The TheRise RiseininTrends Trendsfor for DreadLock/Natural DreadLock/NaturalHairstyles Hairstyles by Adaeze Onuorah Dreadlocks have become a style trend for a very long time and most recently came in trend with what seems like high intensity, so much so that it's not going out of hair trends anytime soon. Dreadlocks overtime represents so many things especially for Africans. To some, it symbolizes culture, strength, crown, and a lot of other things. Dreadlocks are trendy hairstyles for their eclectic nature and low maintenance but many people also wear them for cultural identity; reconnecting to one's roots. The dreadlock hairstyle is originally traced to Africans (African Americans, Aborigines), and the recent talks about being culturally aware and cultural misappropriation, instigates the need to reiterate the black identity. While some people wear dreadlocks as a cultural identity, some wear locs because of their eclectic nature and the fact that dreadlock hairstyles are pocket-friendly and low maintenance. No doubt dread locs are super adorable and versatile; allows different types of styling, can be worn long or short, comes in different ways- Curly, spiral, straight, 2-tones, thick and slim. It also gives off a natural look which surprisingly is also one of the reasons for the rise in trend for Faux Locs. The awesome qualities of these faux locs are not only that they look absolutely beautiful and natural or that they are pocket friendly, but they also have a second-hand value which means that you can reuse them for as long as you care. Aren’t these real Game-changer? Given the current economic meltdown and the constant need to be trendy, exceptional, and to stand out. However, just like every other hairstyle out there, Natural or Faux locs needs little maintenance to last longer, maintain their uniqueness, and not come off as tacky. The fact that it’s a dreadlock doesn’t mean it should be left unattended. Though Faux locs unlike natural locs cannot be worn for a very long time, but most definitely, with good grooming and maintenances, one can get value for money. 38
Here are a few tips on the maintenance of dreadlocks, for that sleek, beautiful, and long-lasting hair. i. Healthy Hair: Every beautiful hairstyle begins and ends with healthy hair. The hairstyles you wear and how long you wear them depends on how healthy your hair is. It doesn’t matter if your hair is long or short, as long as your hair is healthy, you are good to go. ii. Wash Periodically with mild shampoo especially when you intend to wear it for a very long time. Gentle washing and air drying helps to renew the hair. iii. Mishandling of the dreadlock, both natural, and faux can lead to frizz and unraveling. So, endeavor to handle it with care. Don’t forget to add mousse for that blinding shine. Whether your wear a dreadlock because it helps you connect to your African roots, or its aesthetic, or for whatever reason, be sure that the dreadlock trend is here to stay. With dreadlock, you can slay and be trendy while on a budget. SCAN TO WATCH YOUTUBE VIDEO
Current Trend Styles
Styling Technique
Never a Bad Hair day with X-Pression Mentot
Ep. 8 X-Pression Jamaican Locs Special
styles
REGGAE MAX Color #1, #27 | #33, #27 | #33
Scan for more styles & Info
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LOCSTAR Color #1 Scan for more styles & Info
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LOCSTAR Color #30 | #1, #30, #39 | #1
Scan for more styles & Info
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MENTO Color #1, #27, #39 | #27, #33 Scan for more styles & Info
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PEARL LOCS Color #1 | #1/39 | #27/30
Scan for more styles & Info
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information
JAMAICAN LOCS Color #1, #33 Scan for more styles & Info
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? information
FOR X-PRESSION BRAIDS?
by Okechukwu Ihedioha
W
hile writing this piece, my mind went back to what happened to me about fifteen years ago. I was just an impressionable ten-year-old then. My mother had sent me to a hair shop in my area to buy her X-Pression (as X-Pression Ultra Braid was called back then, as if it was the product name and not the brand name). I was asked to buy 2 pieces of the color number 33 and 1 piece of the color number 30. The shop owner did not have the color 30 in X-Pression braid, so she gave me the color in another brand product, and I ran home to my mum. My mother took just one look at what I brought home, and all hell was let loose. It took the intervention of my father who luckily for me was at home (watching football on TV) to save me from what will have been the beating of my life. As I sat there in the sitting room with my father (for fear of going out to face my mother’s seething wrath), all I could do is ponder -what’s so special about X-Pression that makes everybody to clamor for the product even in the face of cheaper alternatives. It's been 15yrs since that unfortunate incident, and my journey into adulthood has provided me answers to this question that has been nagging on my mind. X-Pression braids are not just the best in the world, they are simply incomparable. Now, let me tell you how I come to that conclusion. As soon as I was old enough to make my own decisions, one of the decisions I made was that I will never use X-Pression braids, no matter what. I wanted to break this circle of dependance on X-Pression braids by generations of women in my country, so I stuck to my decision to use other brands of braids instead of
X-Pression braids. Having done this (used other braid products) for over five years, I can say that I became some kind of a braid style connoisseur on anything but X-Pression braids.
That situation changed when I fell in love with the water-melon-braid-styles. I found out that I was not getting good result with the other brand products that I was using, so I decided to swallow my pride and give X-Pression a try. Boom! The result was sheer perfection. Wow! So, this is what I’ve been missing all these years. Now I completely understand why for my mum, it just has to be only X-Pression braids. X-Pression braids are very soft to the touch, light in weight, and very easy to stretch for braiding. Braiding with X-Pression braids is incomparably easy because of its tangle-free nature, the result of which are smooth and neat braid strands. But what got me hooked to the X-Pression braids is its skin friendly nature as it does not cause any itching to the scalp or skin of the user (more than I can say for some of the other brand I have used in the past). But most importantly, X-Pression braids are so flexible in character that they are evenly suitable for all kinds of braid hairstyles, be it box-braids, cornrows, twists, pick & drop, anything, X-Pression braids just have no rival. SCAN TO WATCH YOUTUBE VIDEO
Kanekalon Activ8 in Partnership with X-Pression
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information
@xp4you A COMPENDIUM OF INFORMATION ON ANYTHING HAIR by Adaeze Onuorah
Social Media has over time proven its efficiency when it comes to amplifying a brand's voice and message, delivering and accumulating information, so much so that it has become a very reliable avenue to reach a large set of audiences. The X-Pression brand, the leading manufacturer of synthetic hair products, created with the beauty of African women in mind, also sought the advantages of social media to reach a wide range of black women in the world, thus the birth of our YouTube page.
numerous hair products. Hairstyles and creativity bring out the beauty of hair. We help our users amplify their looks by creating beautiful and trendy hairstyles that they can recreate for that perfect finish.
The X-Pression YouTube channel contains a plethora of information bordering on everything hair, ranging from trendy hairstyles to new product information, to discussions on issues about hair (hair growth, hair loss, and the likes). The X-Pression YouTube channel comprises different playlists such as: THE PRIDE TALKSHOW: An avenue where we talk about everything X-Pression, especially regarding new products’ development, and reveal, as well as the market feedback response to these new products.
STYLING TECHNIQUE: This playlist features new products and how to install and style them. The videos ensure our users experience a hitch-free process during the installation of any of our hair products, especially new products. We also have playlists that feature trendy hairstyles, bridal hairstyles, product information, and launch as well as events. Visit @Xp4you on YouTube to explore, learn, and be Xpressive all day long. SCAN TO WATCH YOUTUBE VIDEO
HAIR MATTERS WITH SONIA: Our in-house stylist treats and discusses issues concerning different hair products and how to create different styles using our 46
Pride Talk Show Ep 14. New X-Pression Boho Curl - Trendy and Class made easy
Hair Matters with Sonia Ep. 10 Feedback: X-Pression EZ Knotless Braid...time-saving and trendy
Ep. 6 Proven, X-Pression Vogu Curl, Best for Pixie Cut Hairstyle on-the-go
events
by Okechukwu Ihedioha
The X-Pression O’Money Back Fun promo lived up to it name in terms of the fun it provided to the promo participants, and the “money back” to the winners in the form of prizes won in the promo which are home appliances such as power generators, Gas Cookers, Water Dispensers, Split Air Conditioners, Refrigerators, etc. Yeah, it was a whole six months of X-Pression sticker hunting for our bubbling consumers who set their eyes to winner our prizes in three major categories. Bronze: For submitting 12 X-Pression hologram stickers, 10 winners emerged in this category. Prizes won include 2 Maxi power Generator sets, 4 Maxi Standing Gas Cookers and 4 Maxi Water Dispenser. Silver: Of the entries that had 14 hologram stickers, seven winners emerged to take home 1 units of Hisense brand 1.5HP Air Conditioner,1 units of Double Door Refrigerator, 1`Chest Freezer, 2 units of Washing Machine and 2 units of 40” Television set. Gold: In this category, 5 winners emerged to win LG brand Double Door Refrigerator, Washing Machine, split Air VIEW ON THE IG Conditioner and Home Theatre Audio Stereo system. There was also prizes for the first 200 entries submitted in this category. Lagos Winners
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events
by Adaeze Onuorah
The he X-Pression Jingl Jingles S Song challenge was an online contest for X-Pression social media followers on Facebook and Instagram. With various kinds of gift prizes, ranging from Mobile phones, smartwatches, power banks, and tabs, the X-Pression Jingle Song Challenge attracted lots of young people from across the country. The success of the first edition of the contest in April resulted in the organization of the second edition in June. These contests aimed at promoting the new X-Pression Jingle song was targeted at the younger generation. Season 1 of the contest, featured a 1-minute video of individuals singing along to the X-Pression jingle song. While season 2 was a team project of friends or family members singing along to the X-Pression jingle together. One of the criteria for entries in the contest is that entries must be validated by 10 friends who must be following X-Pression @xp4you. Once you have 10 or more of such “likes”, your entry is deemed to be valid for selection. Selected entries were then put up for voting which is by simple “Likes” and “Reposts”. At the end, winners outside Lagos received their prizes through courier delivery, while those in Lagos were invited to the prize presentation ceremony under strict covid WATCH ON YOUTUBE protocols compliance. It was indeed a season of bonding, friendship, and winning while singing along to the melodious X-Pression Jingle song. Xpression Jingle Song Challenge Season 2.
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events
by Grace Ejikeme
Over the years, hair style contests have been used as tools for rewarding hair stylists because they are undoubtably the major players in the hair industry. But this should not be so. X-Pression recognizes this fact, and also understand that there are lots of women out there who creates their own styles themselves. This gave us the impetus to throw the #StyleMyQRangHairContest open to all who has creativity in hair styling, irrespective of their vocation.
winners were handsomely rewarded. The online winners got cash prizes of One Hundred Thousand Naira for the first prize winner, Seventy Thousand Naira for the second prize winner and Fifty Thousand Naira for the third prize winner while the Hairdressers Association contestants and their models were all rewarded with gift prizes which included: Microwave oven, Foot Spa machine, Standing fan, Electric Blender, Plastic Chair and Umbrellas.
The “Style My QRang Hair Contest” was organized in 2 folds; one for X-Pression online followers @xp4you to showcase their creativity; and also, for registered Hairdressers Associations in Lagos and Ogun states, for which
Indeed, it pays to follow X-Pression on social media @xp4you. If you have not done so yet, do join now and watch out for our next reward promo.
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A Z E L E I J U K I J U K E M L L CA e your b o t t n a w I friends. n school.
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