Branding Design Agency - The X/over agency

BRANDING DESIGN AGENCY

A rare blend of thinkers and creators, we bring both sides of the coin to the table

By The X/Over Agency

MEET THE X/OVER AGENCY

Wearethehumanelementbehinddigitalevolution. Anagencyofpassionatedesigners,weare dedicatedtounlockingthecreativestrategythat definesyourbrand.

Value prop, drop and roll

Wedevelopbrandsthatarebuilttolast,designedto attractandcreateimmediateimpact.Wecraft premiumcreativeworkforeveryapplication,from digitaltoprinttoexperiential-usingarecipeof passion,prideandahealthyamountofelbowgrease.

Our Core Team

Ateamfromallwalks,weareunited bythesamegoal;tocreatebrands thatmatter.Wevaluepeople,their ideasandbelievethereisnowrong answer.

#TeamXO

ZyranErasmus HeadofTechnology

KennyDo

LeadDesigner

EzeCortez HeadofDesign

BRANDING The Power of

Agreatbrandstrategyacts asaguidinglightforthe brandandallfuture communication,aswellas anobjectivemeasureby whichtoevaluatecollateral andmakingbrand decisions(and investments).

Consequently,theend productoftheprocess becomesthe“roadmap” forallcommunications efforts fromadvertisingto marketinginitiatives,from PRmaterialstoservices thatformthebasisofyour relationshipwithyour customers

THE BRAND DESIGN PROCESS

Brand identity

ThevisualaspectsofaBrandis whatformsthecorepillarsofit's identity–fromthelogodesign, typeface,coloursandgraphics. However,itdoesn'tstopthere;a trueBrandIdentitybreathesinto everycornerofapplication, claimingownershiponto everythingittouches.YourBrand Identityextendsitselfintothetone ofvoiceusedincommunications, objectivesandpassions,sounds andfuturecollaborations.It embodiesthemeaningand purposeofyourBrandandcreates avisualpersonahonouringthese foundations.Thekeyisconsistency –fromthewebsite,tosocialmedia, toactivations,toBrand partnerships.

BRAND STRATEGY

Whetheryouarejustgettingstartedwithyourbusiness,ready forarebrand,orinterestedinimprovingonwhatyoualready have,ourBrandStrategysessionwillhelpyoutakeallthe guessworkandoverwhelmoutoftheprocess.Learnhowto differentiatefromyourcompetitors,targettherightclients,and communicateyouruniquebrandmessage.We'llhelpyou identifywhichmarketingtacticswillbemosteffectivefor growingyourbusiness.

BRAND GUIDELINES

OurBrandGuidelineswork todefinethelookandfeel thatrepresentyourbrand. Ourdesignteamwork closelywithyoutoensure thatallvisualmessages conveythecorrectintentof yourBrand’sobjectivesand purpose.Weexploreand establishanoverallArt Directionthatflows consistentlythroughallof theBrandGuideline,from thelogo,typeface,colours andsecondaryDesign elements,abletobe seamlesslyappliedtoany medium.AtrueBrand Guidelinesetsthe foundationforfuture contentdevelopments,and ispivotalincreatinga cohesiveandmemorable Brand.

BRAND REFRESH

Rebrand,refresh,renew,reinvigorate.Astheworldaroundus developsandchanges,it’simportantthatyourBrandcankeep up,whilststayingtruetoyourPurpose.Whetheritbeafacelift,a tweakoranoverhaul,ourteamwilltakeyourBland,toBrand.We willworkcloselywithyoutodecipheryourfutureBrandVision, whatstaysandwhatgoes,andensurewecapturetheperfect balanceofoldbecomingnew.

Logo Design

Alogoisnotjustan image-it'sasymbolof whatyourbusinessand Brandrepresents.It'sa significanttoolfor communicationand creatingamemorable favourforyourBrand withyouraudience.Our specialistsinCreative Designwillworktobuild yourBrandaunique andmemorablelogo, effectiveindifferent mediaandmediums, andinanysurroundings. Ourcreativeteam's professionalknowledge willhelpyouquickly definetherightstrategy fordevelopinga creativeconceptofyour futurelogo.