ABOUT ME
EMPLOYMENT RECORD
PERSONAL Name
Xabier Rivera Sevilla
Birth date
01/11/1991
Nationality
Spanish
Languages
Basque, Spanish, English
I am a very creative person and I love to think in how to improve everything around me. Thanks to the skills acquired during these years, I can get the most out of my abilities.
Service Design Product Design Branding
CONTACT Mobile
+34 667589775
Phone
+34 943884631
xabirivera@gmail.com
Adress
Hirigoien 16, 3D 20210 Lazkao SPAIN
Strategic Designer (1 year) - UX/UI + Marketing Enigmedia Mikeletegi 65, 20009 Donostia / San Sebastian - Gipuzkoa
2015
Strategic Designer (2 years) - Alfa Brand’s Design Strategy Alfa Hogar S.L. Torrekua 3, 20600 Eibar - Gipuzkoa
ACADEMIC RECORD
DESIRED JOB UX/UI
2016
I am very interested in learning how the brain works and responds to different stimuli. That is why I like to observe people interacting with new things. I am looking for new keys related to intuition and experience design to create products that satisfy efficiently users’ needs.
2015
Master’s in Strategic Design of Products and Services Mondragon University, Escuela Politécnica Superior
2015
Master’s Thesis and Internship in Alfa Hogar S.L. Alfa Hogar S.L., Eibar
2013
Degree in Industrial Design, Engineering and Product Development Mondragon University, Escuela Politécnica Superior
2013
Degree Thesis and Intership abroad Mendel University, Brno (Czech Republic)
LANGUAGES 2012
Certificate in Advanced English (CAE) - C1 level Cambridge English Language Assessment
2011
Certificate of Achievement - Proficiency level Kaplan International Studies
2008
Euskarazko Gaitasun Agiria (EGA) - Basque C1 level Basque Government
HOW I WORK
USER CENTERED DESIGN HOLISTIC APPROACH The ideal design must always come from the user needs. If what we do is design for people, the person must be the center of the focus. In order to analyze user needs, it is necessary to be right where those needs happen, understand the context of use and be observers because insights may be found anywhere. Products must be analyzed in their context of use because the same product in a different context can be used in a different way and for a different purpose.
DESIGN THINKING
DESIGN PROCESS The first step that should be taken in the design process is to carry out a prospective analysis, try to foresee the future our business is leading to and seek the opportunities that could exist there. Posturing into hypothetical future scenarios can be risky sometimes, but it also increases the chances to succeed if the prospection is precise and proper designs are developed. Once the opportunity has been found, the business model will be designed in that direction, following a well structured and coherent design strategy. The best way to develop an effective branding strategy is to take into account all the touchpoints around the brand.
EXPERIENCE DESIGN
Product
“Touchpoint�
Channel Service Experience
It is important to undestand that all the aspects that surround the user experience are connected to each other. When talking about UX/UI we have to understand that UX (User Experience) and UI (User Interaction) are not the same thing. UI refers to designing optimal userproduct interaction, but UX is much more than that. UX takes into account all the context of use of the product or service, the whole user experience, and it tries to design the best solutions for that experience.
PROJECTS
DEGREE PROJECTS UNIVERSITY-COMPANY
TUMBODORO Re-designing a swing for Yor
Product Design
Experience Design User Centered Design
Tumbodoro is a swing designed to try to prevent children from being unhealthy due to today’s problems such us bad nutrition and sedentary lifestyle. The swing includes some games that promote healthy habits in two ways: by offering some games that require physical activity and also with games that teach children which food is healthy and which is not.
DEGREE PROJECTS UNIVERSITY-COMPANY
Young people’s lifestyle Gipuzkoa 2020
Product Design
Experience Design User Centered Design
Erlagune is a prospective project that aims to offer to young people a place to enjoy and interact. It has a circular interactive surface in the center of the module to promote interaction not only with the screen but also with other people. The surrounding glasses are also oled screens that allow people display what they wish. The roof is full of transparent solar panels that let the light pass through and can also work as lighting at night.
JOBS FOR COMPANIES
Milk packaging desing for La Cantara S.L.
Graphic Design
Business Model Design Branding
Thanks to a business proposal I made to La Cรกntara milk company, I had the lucky chance to do my first remunerated job before finishing my university studies. The packaging aims to emphasise the origin of the milk -Cantabria-, a region with best quality pasture for cattle. It also tries to show that it is a local and traditional product to reinforce closeness and good quality.
PARTICIPATION IN CONTESTS
Designing a personal airbag for elderly people
Product Design
User Centered Design
Every year, 37.3 millions of falls whose gravity require medical attention happen. It is calculated that anually 423,000 people die from falls, which is the second death cause from accidental injuries in the world. xLife Personal Airbag was conceived to reduce this pitiful statistic and offer elderly people higher autonomy as they feel safer with the airbag.
PARTICIPATION IN CONTESTS
Designing an organic packaging for the transportation and commercialization of nuts
Product Design Service Design
User Centered Design UX/UI Business Model Design
HOW IT WORKS
Hang the bag from the arrow
Push from the side to open the mechanism
3 CARTON PIECES
The tube helps closing back the mechanism
This product is an organic packaging that saves money and waste because the same packaging is used for the transportation and commercialization. This packaging also aims to save waste by re-using bags and pots instead of selling the product in individual one-use packets. The mechanism is shown on the left.
Nuts come out when both inside and outside pieces holes align.
MASTER’S PROJECTS UNIVERSITY-COMPANY
Sustainable and Innovative Turism in Vitoria-Gasteiz
Graphic Design Product Design Service Design Experience Design User Centered Design UX/UI
Branding
4
G
T p yte o sc eh a. r.
7 %
.
0
Run & Walk is a project that tries to give a global service to the runners that want to visit the city and also to their families. Runners can take advantage of the orography of the city and their families can enjoy the city at their own pace. Both get perks from the running results of the runners and can exchange prizes for tickets to enjoy the city.
MASTER’S PROJECTS UNIVERSITY-COMPANY
Re-designing Multi-platform Banking for Laboral Kutxa
Graphic Design
Service Design Experience Design User Centered Design UX/UI
taldeka
Taldeka is the new way to understand YOUR banking,
intuitive understandable fit to you Taldeka is a multi-platform banking experience designed in collaboration with Laboral Kutxa. The aim of this project is to help the customers of Laboral Kutxa manage their money. Therefore, we designed a platform that automatically divides the deposits and expenses in different groups. These divisions are shown in a clear a visual way and can be easily managed thanks to its intuitive design.
MASTER’S THESIS UNIVERSITY-COMPANY
STRATEGIC APPROACH
Alfa Strategic Design: Design from the roots. Graphic Design Product Design Service Design Experience Design User Centered Design UX/UI Business Model Design Branding
“BRINGING ENJOYMENT THROUGH SEWING AS A LEISURE ACTIVITY, MOTIVATING PEOPLE TO DO THINGS IN THEIR OWN WAY AND PROMOTING DIY VALUES“
DESIGN STRATEGY Sewing as Leisure Activity Costura por ocio
Personalización Personalization
Do It Yourself
Closeness Cercanía
creatividad
La es la habilidad que tienen todas las personas para crear diseños únicos, originales y de gran valor.
persona en el mundo es única, virtuosa y asombrosa. Juntos somos capaces de hacer cosas increíbles. El diseño hace tu día más bonito, más fácil y más divertido. La vida es para disfrutarla, ponte a hacer cosas. Cada
With this project I concluded my 2-years Master’s studies and internship in Alfa Hogar. The project defines the direction of Alfa brand and its strategy in the market, establishes the design strategy and applies this strategy in the design of the different touchpoints that surround Alfa. In the following pages you can find some of the products I designed following this strategic approach.
PROJECTS FOR ALFA HOGAR
Style Series sewing machines
Graphic Design Product Design
User Centered Design
Branding
With the objective of engaging the Do It Yourself fans, Alfa created the Style Series sewing machines. These sewing machines are attractive both in the economical and in the design aspect; they are colourful and fresh to attract younger people. The leitmotiv of Style Series is “Set your own Stlye�, a claim to motivate people to personalise their clothes, be unique and show their personality through their outfit.
PROJECTS FOR ALFA HOGAR
SERIE Smart Series sewing machines
Graphic Design Product Design
User Centered Design UX/UI
Branding
The Smart Series are a revolution for the sewing machine market. These sewing machines break with the path of technical and mechanical innovation and promote interaction between the sewing machine and the user. Thanks to their interactive screen, users can learn how to make new creations step by step, with no need to look for any tutorial. Everything it is needed to know before starting to sew is in the machine.
PROJECTS FOR ALFA HOGAR
Next to U and Style to U covers
Graphic Design Product Design
User Centered Design
Branding
PROJECTS FOR ENIGMEDIA
Secure Communications Platform
Graphic Design Product Design
User Centered Design UX/UI
Branding
Enigmedia was born as a Start-Up developing technological solutions that enable encryption of information in real time, in any device, securely and efficiently. They applied their encrypting technology to a secure communications platform and I helped designing and improving the UX/UI of their mobile app, PC and TV interfaces.
PROJECTS FOR ENIGMEDIA
Enigmedia BOX
Secure Communications Platform
Graphic Design Product Design
User Centered Design UX/UI
Branding
Enigmedia APP
Invitations