AUDIENCE PROFILING BY STRAND
6) Results: Audience Profiling by Strand Strand Gender Gender % Age
Children & Young People Female
Community Female
Event Female
58%
57%
54%
31-44 40%
16-30 34%
Maltese
Maltese
79%
60%
Activity for Family
Type of Event
Valletta 2018 Event
35%
32%
28%
Type of Event
Activity for Family
Activity for Family
23% FB/Social Media 39% Word of Mouth
29%
26%
FB/Social Media
FB/Social Media
43%
32%
Word of Mouth
Word of Mouth
30%
28%
20%
Female
Female
Female
41% Male
43% Male
39% Male
25% One Week Before
28%
32%
One Week Before
41% Day of Event
37% Day of Event
33%
34%
One Week Before 33%
Music
Music
Music
2% Performance
3% Performance
30% Festivals
2% Theme or Topic
3%
22%
Age % Nationality Nationality % Reasons For Attending (1st) Reasons For Attending % Reasons For Attending (2nd) Reasons For Attending % Marketing Efforts Marketing Efforts % Marketing Efforts (1st) Marketing Efforts % (2nd) st
Decision Maker (1 ) Decision Maker % nd
Decision Maker (2 ) Decision Maker % Attendance Planning (1st) Attendance Planning % nd
Attendance Planning (2 ) Attendance Planning % st
Other Cultural activities (1 ) Other Cultural activities % nd
Other Cultural activities (2 ) Other Cultural activities % st
Influencing Factors (1 ) Influencing Factors % Influencing Factors (2nd) Influencing Factors %
74
Theme or Topic
Day of Event 41%
Event is Innovative
14% Event is Innovative
14%
14%
Event is Innovative
13%
12%
Theme or Topic 11%