Less is More 零 00
YIN WEI Portfolio
Less is More 零 00
YIN WEI Portfolio
2017-2019 Years
All the works in this book were hypothetical projects and made for educational purposes. CopyrightŠ 2019 Yin Wei All rights reserves. No part of this publication may be reproduced, stored, or transmitted in any form, including any other electronic methods like recording and photocopying without the prior written permission of the copyright holder.
Introduction
QUOTE “Less is more. Happiness is found close to the necessities of life, not in needless complexity and meaningless multiplicity of choice.”
—Peter Dale Scott
BIO I was born in 1994 and from an early age I have always been in love with painting and arts. Particularly, I have a gift for controlling the shape and structure in painting. My interest in design has been increasing in the past three years at AAU. As a result, I often seek fresh things and incredible design works, to find a source of inspiration. A good designer is supposed to be in constant pursuit of practice and accumulation of experience. It will result in better achievement in the field of design. That partly explains why I was determined to go abroad for further education. I also dream of gaining more knowledge and prowess by exposing myself to a wider range of excellent design works.
Table of Contents 壹 01
06
贰 02
26
叁 03
54
肆 04
80
伍 05
100
Greening Pepsico Pepsico 2017 csr Report
Moving to the Future An Event Apart Conference
Falling Stars Here Today: Portraits Of Our Vanishing Species
Dropping Type Music Poster Design
Absorbing an Environment Timeline
06
/ YIN WEI / SELECTED WORKS
Pepsico 2017 csr
Report
Greening Pepsico Chapter >>[
01
OBJECTIVE csr reporting
02
壚 01
is an activity that involves measuring, tracking, 03
and ultimately reporting on a corporation’s Corporate
04
Social Responsibility activities, successes, and failures. The objective was to redesign the csr report for Pepsico.
05 ]
APPROACH I designed the report in line with the sustainability and responsibility aspect of the organization. I used recycled paper for the production and my design suggested duo tone color printing. Green choices are more in line with the theme of sustainable development.
Project
Course
Future Book
Type Systems
Instructor
Year
John Nettleton
Fall 2018
Category Book Design
/ GREENING PEPSICO
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Pepsico 2017 csr
Report
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Pepsico 2017 csr
Report
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Pepsico 2017 csr
Report
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Report
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Pepsico 2017 csr
Report
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Pepsico 2017 csr
Report
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Pepsico 2017 csr
Report
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Pepsico 2017 csr
Report
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/ GREENING PEPSICO
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An Event Apart Conference
Moving to the Future
Chapter >>[ 01
OBJECTIVE
02
č´° 02
Choose a design conference and design a holistic visual 03
system for it. Show the ability to create a sophisticated
04
visual concept that matches the aim of the conference. The goal is to show typographic skill all in a highly flexible design
05
system that fits the needs of the design conference.
]
APPROACH An Event Apart San Francisco is a three-day conference with 17 sessions and an intense focus on digital design, UX, content, code, and more. The design gives you insight into where they are now and where things are going next. The theme is sustainable development.
Project
Course
Future Book
Type Systems
Instructor
Year
John Nettleton
Fall 2018
Category Conference Visual Design
/ MOVING TO THE FUTURE
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An Event Apart Conference
Chapter >>[
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02 03
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/ MOVING TO THE FUTURE
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An Event Apart Conference
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An Event Apart Conference
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An Event Apart Conference
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An Event Apart Conference
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An Event Apart Conference
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An Event Apart Conference
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An Event Apart Conference
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An Event Apart Conference
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An Event Apart Conference
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An Event Apart Conference
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An Event Apart Conference
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Here Today
Falling Stars Chapter >>[ 01
OBJECTIVE
02
ĺ? 03
03
For this project, l picked a book to redesign. We should pick a book that has large images so we can scan them at hi-res.
04
We will only be doing sample spreads, not the entire book.
05 ]
APPROACH The book I picked is Here Today: Portraits Of Our Vanishing Species by Middleton and Liittschwager, explaining how some of the stars of the animal world are heading toward extinction. What I need to do is redesign a better layout and cover. In my redesign I focus on the animals species.
Project
Course
Book Redesign
Type Composition
Instructor
Year
John Nettleton
Spring 2018
Category Book Design
/ FALLING STARS
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Here Today
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Here Today
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Here Today
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Here Today
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Here Today
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Here Today
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Here Today
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Here Today
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Here Today
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Here Today
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Here Today
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Here Today
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Music Poster Design
Dropping Type Chapter >>[ 01
OBJECTIVE
02
肆 04
03
Create posters based on the music called Drops. The goal for this project is to develop a rationale for interpreting a piece of
04
music through typography, imagery and layout.
05 ]
APPROACH During the making of this poster, I printed text and images on transparent films and placed the contents in front of a screen. I also experimented with an overhead projector and used objects such as plastic tiles to create dimension in the type.
Project
Course
Music Poster
Type Experiments
Instructor
Year
Stan Zienka
Spring 2019
Category Poster Design
/ DROPPING TYPE
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Music Poster Design
Chapter >>[ 01 02 03
After breakfast, (today I consumed soft boiled eggs, bacon, and strawberries) I usually end up on my computer and locked into my headphones, procrastinating the day away searching the depths of SoundCloud for new noises. Today’s search ended well as I stumbled upon this song.
04 05 ]
“Drops” takes me on a blissful odyssey in and out of funk driven riffs. As I meandered through the track I was immersed in Tom Bailey's sultry vocals, while FKJ painted a soulful canvas of sound laced in snaps, forward thinking synths, and wavy pads. Enjoy. Also, remember to eat breakfast. And drink water.
/ DROPPING TYPE
83
lyrics Well, boy I'm gonna let you know my mind is made up and I wanna go, and I've been thinking about what to do Been thinking about leaving you For a long time I've tried to find it, Resist to stay here in this cage of mine Well, I, I, I don't need no borderline I, I, I don't need that fame of mine Let me tell you, I don't need nobody Nobody but me, uhm I don't want nobody, Nobody but me, nobody
Now a year gone by, and I want you back This things that ever said, but great seeing your neck Funny how I never ever saw before I guess sometimes you need to walk out the door You don't need to see where to go, You don't know what you got till it's gone Don't you know it seem to go, but you don't know what you got till it's gone I do need somebody, I need my baby Yeah yeah, uhm I do need somebody, I need my baby I do need somebody, I need my baby I do need somebody, oh I need my baby I don't want, I don't want, I don't need I don't want, I don't want, I don't need I don't want, I don't want, I don't want I don't want, I don't want
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Music Poster Design
Chapter >>[
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04 05
]
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/ DROPPING TYPE
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Music Poster Design
Process
Chapter >>[
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]
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/ DROPPING TYPE
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Music Poster Design
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/ DROPPING TYPE
Process
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Music Poster Design
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/ DROPPING TYPE
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Music Poster Design
Chapter >>[
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/ DROPPING TYPE
ARTISTS
FKJ, Tom Bailey
LENGTH
04:01
RELEASED
2015 / 12 / 11
BPM
88
KEY C
MAJ
GENRE
Electronica / Downtempo
LABEL
The Sound You Need
/ YIN WEI / SELECTED WORKS
94
Music Poster Design
Chapter >>[
01
02
03
04 05
]
95
/ DROPPING TYPE
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Music Poster Design
Chapter >>[ 01 02 03
04 05 ]
DROPS After breakfast, (today I consumed soft boiled eggs, bacon, and strawberries) I usually end up on my computer and locked into my headphones, procrastinating the day away searching the depths of SoundCloud for new noises. Today’s search ended well as I stumbled upon this song. “Drops” takes the listener on a blissful odyssey in and out of funk driven riffs. As I meandered through the track I was immersed in Tom Bailey's sultry vocals, while FKJ painted a soulful canvas of sound laced in snaps, forward thinking synths, and wavy pads. Enjoy. Also, remember to eat breakfast. And drink water.
/ DROPPING TYPE
97
98
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Music Poster Design
Chapter >>[
01
02
03
04 05
]
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/ DROPPING TYPE
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Timeline
Absorbing an Environment Chapter >>[ 01
OBJECTIVE
02
äź? 05
03
This project is going to be a large undertaking of extensive research, writing, image gathering and of course design. We
04
are supposed to design a book, and the main source of research material is our own environment or habitat.
05 ]
APPROACH The event I chose was my experience at the Asian Art Museum. I will mentally and physically be recording things that I see, hear, touch and smell as I go about my daily routines. I have added a lot of Asian elements to this work.
Project
Course
Timeline
Type Experiments
Instructor
Year
Stan Zienka
Spring 2019
Category Book Design
/ ABSORBING AN ENVIRONMENT
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102
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Timeline
Chapter >>[
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Timeline
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Timeline
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Timeline
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Timeline
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Timeline
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Timeline
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Timeline
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Timeline
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Timeline
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/ ABSORBING AN ENVIRONMENT
Colophon
MA Portfolio Less is More
Designer
Typeface
Yin Wei
Lato, Calluna
Instructor
Photography
Marry Scott
Yin Wei Unsplash.com
Website
Material
yinwei-design.net
Proline Uncoated 100#
Book Bindery
353746136@qq.com
Blurb
WEBSITE YinWei-design.com