Born from a love of where we stay, where we work, and most of all, where we love to play and spend our free time, this special edition magazine has been curated by the team at Argyll and the Isles Tourism Cooperative, known as Wild About Argyll – Scotland’s Adventure Coast. Our passion for place, people and tourism is practised every day, through economic impact projects to promote, and benefit all areas, to locals, domestic visitors and international tourists. We care immensely about the area and the importance of protecting and respecting tourism and our environment, to sustainably grow our communities and economy. Throughout the year we work closely with government, partner organisations, stakeholders, businesses and communities to make a significant positive impact on and from tourism. We add value through our supply chains and activity. Below is a snapshot pre-lockdown and our aim is to recover and build on this success over the coming years. • 5,793,000 visitor days • 2,885,000 visitor numbers • £364m direct spend in Argyll • £510m economic impact • 9,618 jobs in the tourism sector We are the strategic destination marketing and management organisation for the entire Argyll & Bute region on the west coast of Scotland. We are also people with passion for our area and love the opportunity to share it with you. It is with great delight that we can welcome locals and visitors back to our businesses and we give thanks for helping to support us year on year, and even more so through this global crisis. We are hopeful to make this a local success in kindness and community spirit as we carefully recover and grow.
*Facts and figures source: STEAM Final Trend Report for Argyll & Bute, 2009-2019, Global Tourism Solutions Ltd) 8
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