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Trader’s Publishing
Cheyenne Frontier Days™ Transformed from the Early Days to the Present Festivities It all started in 1897. It seemed the “Magic City of the Plains” that had grown so rapidly needed a boost. The first Cheyenne Frontier Days™ committee was formed to develop an event that would attract visitors and attention to Cheyenne. The exact origin of Cheyenne Frontier Days™ is unknown, but a group of businessmen gathered and decided the event would give the city some recognition. They had one month to publicize it. Some critics said it wouldn’t amount to much; they were mistaken.
Cheyenne Frontier Days™ has grown from a small event into the World’s Largest Outdoor Rodeo and Western Celebration. For Cheyenne, it is the biggest attraction a city could hope to create. Visitors from all over the nation and different parts of the world travel to Wyoming each July to take part in the “Daddy of ‘em All”®. The rodeo has been the main event of Frontier Days. Other activities have come and gone through the years. Baseball games were popular in the first years. Riding, roping and wrestling bison were also part of the week’s events. Until the mid-1920’s, non-rodeo activities took place in the downtown area. In 1927, the licenses for street-side entertainment were denied. The midway and carnivals began. In 1929, “Frontier Nights®” opened as an evening attraction. Visitors could gamble in false saloons or spend the evening in the dance hall. Beginning in the early 1930’s, an increasing number of celebrities began to attend the festivities. Actors came to have fun and promote their new films. In the 1950’s and 60’s, stars from television westerns participated in Cheyenne Frontier Days™.
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