World Equestrian Games in Tryon this September and has been working to develop a string of Israeli show jumpers, with her sights set on representing Israel at the 2020 Olympic Games in Tokyo. She is moving quickly toward her goal of becoming the first female Israeli show jumper to compete at the Olympics.
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n addition to her mounting successes in the ring, she’s become known around the horse world for her playful style. “I always had an interest in fashion, and I’ve had my own style in everything in my life. I’ve always been off-center, you could say,” she laughed, as she turned her head toward the camera and the photo shoot continued. “But the last year or so, I got really fed up with riding clothes being uncomfortable and unflattering, especially because we’re forced to wear white all day long when white is not so forgiving for women. I got frustrated with it. I want to feel good when I walk around the show, so I thought, How can I feel sexy? How can I feel empowered and comfortable
and still be within the rules? I started to become more playful. It sort of evolved.” Last summer, a friend of Dani’s came to her with the same frustrations with equestrian fashion. Together they decided they would create their own line to address the lack of comfortable, functional, flattering show-clothes available. Danielle handled the designing, while her friend arranged for manufacturing and production. The I HAD PINK HAIR AND THEN I HAD company is called Vermogen, a Dutch BLUE HAIR, AND I WAS TRYING TO word used in the THINK OF WHAT I WANTED TO DO jumping world to NEXT. I WANTED TO DO SOMEdescribe scope and power. THING FUN. “We started developing things. I bought an iPad and just started drawing,” said Goldstein. “We thought, How do we include modern fashion ideas in sporty clothing, the trend of leisurewear, and functionality for horse wear? “We’re going to start with a 10-item collection of competition wear.” Danielle continued. continued on page 56 A PRIL/MAY | 201 8 | EQ L I V I NG .CO M | 5 3