TECH IN SOCIETY
The Influence of Technological Innovation and Integration on Society Wyatt Griffith SOC:367 History of Sociological Thought
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INTRODUCTION A theme that appears consistently in the development of social theory is that of technological innovation and integration. From the invention of the spinning jenny to the integration of cell phones in daily life, theorists have battled over the potential benefits and risks associated with technology. Now technology has developed to point where it is integrated in every aspect of life, and this trend is continuing at an exponential rate. Current cell phones contain more technology than the Apollo 11 spacecraft and are considered a necessity in modern society. As we continue to advance, it is important to analyze our actions and the impacts they have on society. Thus I will explore the current tech boom from the perspectives of Herbert Spencer and Georg Simmel and determine whose theory more accurately describes the influence of technological advancement and integration on modern society.
HERBERT SPENCER Herbert Spencer is known for using concepts from biology and anthropology to explain social phenomena and develop theory. One of these concepts is that of the social organism. Spencer develops this concept by drawing parallels between society and a living organism. This begins by stating that societies are “neither supernatural, nor...determined by the wills of individual men....but are consequent on general natural causes.” (Spencer 1972:54) He then extends this analogy to the evolution of both organisms, drawing “four parallelisms”(Spencer 1972:57) between the two: the augmentation of mass, the increasing complexity, the interdependence among components, and the development of the whole independent from the
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development of the components. Each of these concepts holds true today and helps describe the influence of technology on society.
Augmentation of Mass The augmentation of mass explains how organisms grow in physical size throughout the course of their life. “Commencing as small aggregations, they insensibly augment mass,” (Spencer 1972:57) growing into larger versions of their infantile self. This can be seen in the ever increasing urban growth. The percentage of the population living in urban areas has increased from 34% to 54% from 1960 to 2014. (WHO 2015) This increase is paralleled with an increase in urban landmass. The city of Dubai has grown from a 3.2 km^2 area in 1955 to a 501 km^2 area by 2004. (Fazal 2008) This increase in mass has been correlated to the discovery of oil in 1996 and the resulting economic growth.(Fazal 2008)
Fig 1: Growth of Dubai Between 1991 and 2005 (Tech e 2012)
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Increasing Complexity The increasing complexity in structure describes the growth of simple communities into larger more complex superstructures. This can be seen clearly in the American bureaucratic system. Between the cabinet departments, regulatory agencies, and government corporations, experts estimate there are over 2000 independent bodies operating within the US government. (US History) Each of these groups has a specific function and place within society. This leads to an incredibly intricate system responsible for running one nation. Not to mention the other 200 countries with their own agencies, or international organizations that regulate the nations themselves. The result of this complexity is Spencer’s next parallelism, interdependence.
Interdependence Society has evolved to a point where “the activity and life of each part is made possible only by the activity and life of the rest.” (Spencer 1972:57) Every aspect of society has been specialized such that no area can truly support itself anymore. The local self sustaining communities are dying in favor of larger urban life. This urban lifestyle is dependent on many different industries to support its large population. Agricultural communities provide food for entire nations, manufacturing cities provide products for citizens and corporations alike, and tech centers develop and progress technology for humanity as a whole. If one sector were to fail the rest would suffer accordingly. Take for example the 2011 floods in Thailand. The “disaster shut down 14,000 factories,” many of which produce hard drives. The hard drive industry constructs 40% of its hard drives in Thai factories, causing a huge dip in the supply and an international price spike. This in turn affected the hardware and computer industry by increasing in the cost of
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components. (Dignan 2011) These ripple effects signify a reliance on specialized production zones and interconnection between industries. However, even if these components fail, society as a whole will continue to grow.
The Whole Independent From the Parts Society can bounce back from anything, individuals are not as lucky. Despite all the wars, depressions, epidemics, and natural disasters society has persevered. Governments have risen and fallen, people have lived and died but humanity still exists and is stronger than ever. Society has continued to evolve despite the over 150,000 people dying every day. (MORT) Human life expectancy has doubled since the 1800’s, most of which coinciding with the tech boom. (Roser 2015) Advances in medicine, transportation, and electronics have resulted in a society that is stronger than ever before.
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Fig 2: Life Expectancy In the UK
Micro-Level Additionally, this view is quite helpful in analyzing current technological trends on a smaller scale. On an individual level, technology is more prevalent than ever. Most individuals use technology on a daily basis to do every kind of task. Technology has become so commonplace that it is difficult to imagine a time before it existed. One great example of the prominence of technology in daily life is the cell phone. The first mobile phone call was placed in 1973(About Money) and after 40 years 90% of Americans own a cell phone.64% of them own a smartphone (Pew 2014), and 72% of those owners check it at least once an hour.(Newport 2015) The population of the United States was about 320 million people in 2012. (Census 2015) This means that smartphones are checked over 3.5 billion times a day in the United States alone. It seems as though the cell phone has integrated itself seamlessly into the human organism.
GEORG SIMMEL Even though Georg Simmel is often considered less important than his contemporaries, his short essays provide good insight into social interactions with technology. His typologies of people are applicable to modern society and can be used to analyze how different people interact with technology. Additionally, his concept of social distance is an interesting way to frame our relationship with technology.
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Typologies In The Stranger and The Miser and the Spendthrift Simmel sets up ideal typologies of different characters present in society. This practice can be applied to modern society with a focus on technology, resulting in the Tech Savant and the Luddite. This categorization may initially seem to simply divide the old from the young but there are elderly Savants and young Luddites. Examples of this can be seen in 20 year olds who don’t participate in social media and 80 year olds who own curved TVs and an onslaught of iDevices.
The Tech Savant The Tech Savant always has the latest and greatest. He will wait in line for the new iPhone and demand top specs on any electronics he purchases. Every device he purchases must be the highest end and he will often replace it immediately when the new version comes. In addition to having the highest end device, he must also have all the new types of devices. His refrigerator has a tablet built into the door, his house can be controlled from his phone, and he has a different appliance for every situation. He has huge bias and brand loyalty when it comes to tech companies and will spout off dense technical reasons for why his brand is better. In this regard he may even contradict his love for the most technologically advance because of his blind loyalty to some brand. He will defend it to the death and when the tech specs prove him wrong he will find some other aspect that outweighs those specs. As a result he finds himself incredibly tech competent but is hopelessly lost without it. He can complete multiple tasks simultaneously and is always doing something but if his phone dies on him he will need to charge it before continuing with his day. If this is not an option he will likely fail and freak out as he has no
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concept of the world before technology. He cannot read a map, do basic math, or communicate with people without the safety blanket of a cell phone. This leaves him disadvantaged when removed from modern society and left to his own device.
The Luddite The Luddite on the other hand has an immense distrust for technology. The term originates from textile workers who (rightfully) feared machines would take their jobs. Now it is applied to someone who not only has trouble using technology but also has a resistance to learn. He cannot avoid technology entirely because of its prevalence in society but he does the best that he can. The little technology that he uses represents the most basic level of technology. The Luddite still has a flip phone, dial up internet, and Windows 95. He has no interest in better versions of these devices and still believes the old way is better. He would give up what little ties to technology he has if it did not exclude him from basic amenities. He believes that it is important to write in cursive, send actual letters, and physically turn each page of a book. He thinks that new technology has spoiled this generation and ruined life as he knows it. This person has a lot of trouble and frustration dealing with modern society and is often seen arguing with pre-recordings and trying to fix things by smacking them. This leaves him at a disadvantage in many situations, even if the tried and true methods still work. He may not do everything as quickly or efficiently as a Tech Savant but when technology fails, the Luddite will likely not even notice. He mocks Savants when they address letters incorrectly or don't know how to entertain themselves when the power goes out. The Luddite thrives in rural life and attempts to live as though Steve Jobs and Bill Gates never existed.
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Social Distance In The Stranger Simmel set’s up the base units of social interaction and the concept of “social distance”. He proposes that the smallest forms of social interaction are “dyads” and “triads” which are groups of two or three people respectively, connected by a social bond. All larger interactions can be broken down and analyzed on this scale. These bonds both “attract” and “repulse” people creating a “social distance”. This distance regulates interactions between individuals and is a representation the relationships between individuals. These concepts are useful in analyzing how technology has changed the ways people interact. First of all it is important to note that devices have become actors in these “dyads” and “triads”. A modern dyad would be a person and his phone. The person can sit alone in a room playing games, browsing the internet, and otherwise interacting with his phone. But if he is interacting, doesn’t that mean that he is not alone? This concept is explored deeply by Sherry Turkle in her TED talks and writings where she introduces the concept of being “Alone Together”. She proposes that electronic devices are capable of simulating emotions and give humans a feeling of connection. In her TED talk she brings up the example of her daughter texting her “Mom you will rock.” and compares it with “getting a hug.” This situation represents a modern triad where Turkle, her daughter, and her phone are all involved. The phone simulates and transmits the emotions generated by her daughter. Here the cell phone is not only acting as a member of a triad, it is also reducing the social distance between the two other members. In fact, technology (specifically communication technology) appears to have reduced the social distance between everyone with access to it. I can send an instant message to my friend across campus, call my family in Cleveland, and video chat with my friends in Russia all while sitting on the toilet. In fact if I
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were sufficiently Tech Savvy I could do it all simultaneously. Even though technology has drastically reduced the “social distance” it has only really done so in a physical sense. The repulsions and attractions reliant on other factors still apply and are even more important. Without physical distance all of the social distance must be determined by these factors, some of which are also altered by the introduction of technology. For example, I could theoretically call Obama on the phone to chat but his elevated social status makes it highly unlikely that I have access to his phone number or that he would respond if I did. In addition, technology has inadvertently produced a new type of repulsive force. This force is one that modern people are all too familiar with and one that Turkle finds disturbing. The best way to examine this is to imagine a barber’s shop in the early 1900’s vs one now. If one does this they would likely find the 1900’s shop full of conversation and the modern shop full of people silently playing on their phone. “People text or do email during corporate board meetings. They text and shop and go on Facebook during classes,” (Turkle 2014) they find themselves interacting with technology so deeply that they lose face to face interaction. It is now the case that two family members in the same room are farther apart from each other than they are from whichever friend they are texting. There is a new distance generated between people occupying the same physical location but a different location mentally.
CONCLUSION Even though both of these theorists are accurate at describing the rapid growth and influence of technology, there are some disadvantages with each method. The most prominent of these is the difference between macro and micro sociology. Spencer is mostly a macro-theorist
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and thus describes the influence of technology on society as a whole while Simmel takes the micro approach. Spencer’s ideas can be extrapolated to an individual level however, he did not make that connection so it might not even count as“Spencer’s theory”. Another issue with Spencer’s theories are that they don’t directly apply to the innovation and integration of technology in society. He explains the continued industrialization and urban growth which has become almost synonymous with tech growth in the 20th century, but isn’t necessarily the same thing. Simmel isn’t perfect either, he lacks any insight into how technology affects society as a whole. He also hyperbolizes his typologies for a more dramatic difference even though most members of society will fall somewhere in between each type. When combined the theories provide a holistic view of technologies influence on society. In order to accurately explain modern society, there must be one theory to describe the influence of technological innovation on the evolution of society as a whole, and a separate theory to describe the integration of technology into daily life. This makes it difficult to determine which theory is better at describing the influence of technological innovation and integration on society, but Spencer has trick up his sleeve. His idea that the organism evolves independent of the components allows us to have two theories. If the whole evolves independently from its components then perhaps the whole must be described independently from its components. Two theories are needed to fully describe this situation as there is a distinction between society and individuals. Thus I conclude that Herbert Spencer’s theory of social evolution is a more comprehensive theory for describing the influence of technological innovation and integration in society than Georg Simmel’s theory is.
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Roser, Max. 2015 . ‘Life Expectancy’. Published online at OurWorldInData.org.Retrieved from:( http://ourworldindata.org/data/population-growth-vital-statistics/life-expectancy/) Simmel. In Charles Lemert (ed.). 2013. 5th ed. Social Theory: The Multicultural and Classic Readings. Boulder: Westview Press.“The Stranger,” pp. 139-142. Simmel. In Donald Levine (ed.) 1971. George Simmel. On Individuality and Social Forms. Chicago, IL: University of Chicago Press. “The Miser and the Spendthrift,” pp. 179-186. Spencer, Herbert. J. D. Y. Peel (ed.). 1972. Herbert Spencer: On Social Evolution. Chicago, IL: University of Chicago Press. “The Social Organism,” pp. 53-70.
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