The 10 Most Influential Business Leaders

rtuneLeader

BEST VERSION OF YOU

ALifeCoachforProfessionalWomen

Coach Pam Founder

Editors Insights

In the ever-evolving world of business, certain

individuals emerge as tans, shaping industries, influencing markets, and driving global economies. As we step into 2024, the landscape of business leadership is as dynamic as ever, marked by innovaon, disrupon, and an unwavering commitment to excellence.

In this issue of The Fortune Leader, we embark on a journey to celebrate the visionaries, disruptors, and trailblazers who are shaping the business landscape of tomorrow. As we delve into the stories of the 10 Most Influenal Business Leaders of 2024, we honor their unwavering commitment to excellence and their profound impact on industries, markets, and global economies.

At the heart of this issue lies the cover story featuring Coach Pam, Founder of Best Version of You. The driving force behind "Best Version of You." With a diverse background spanning over 13 years in family law and entrepreneurship, Pam brings a unique blend of experse to her coaching pracce. Specializing in empowering professional women, she offers workshops, seminars, and one-on-one coaching sessions, guiding clients through personal and professional challenges. Pam's holisc approach focuses on three core areas: Spirit, Life, and Business, helping individuals achieve balance, clarity, and success in every aspect of their lives. As a survivor of adversity herself, Pam's journey inspires others to overcome obstacles and thrive.

Addionally, we shine a spotlight on the remarkable journeys of individuals such as Paul Guenther of Knowledge Hub Media, Keith A. Paul of HandyPro, Audrey Sommerfeld of Jump To Health, and Lionel Lodge of SyncLodge. Each of these leaders has made significant contribuons to their respecve industries, driving posive change and inspiring others along the way.

Join us as we explore the stories behind these influenal personalies, uncovering the strategies, philosophies, and principles that have propelled them to the forefront of business leadership. As we navigate the complexies of the modern business landscape, let us draw inspiraon from these remarkable individuals who are redefining success and shaping the future of business.

Sincerely,

ersion Version

Coach Pam Founder

Best Version ersion OF YOU ALife Coachfor Professional Women

Sometimes,youcometoacrossroadsinlife.It mightcomeintheformofaquarter-lifecrisis orexistentialquestioning.Itmightshowupat theheelsofabigcareerchangeorcommitment.It mightevenpresentitselfwhenyouhavealready decidedtostartoverinlifebutyouarenotsure wheretogonext.Thisiswhenalifecoachcomes intothepicture.'BestVersionofYou'isalifecoach organizationfoundedduringCOVID-19toallow womentobeempoweredandfindlike-minded ladies.“IstartedthisbecauseIwantedtomakean impactandassistinthedesiretobecomethebest versionofthemselves.Iamanattorneyandmy greatestpassioniswhenIcanbetheretosupportmy clientsthroughthehardtransitionsthatlifedeals them. However,whatIfoundisthatprocessismy purpose.Istartedthecompanytobealifecoachfor professionalwomen.Itstartedwithmydesiretohelp others,”saysCoachPam,Founder,BestVersionof you.

PamTheCoach

“Iofferworkshops,keynotespeakingevents,virtual andin-personseminars,trademarkprogramming, groupclasses,andone-on-oneprivatecoaching.I

Cover Story

haveaholisticapproachtothreelevelsofyourself.First YourSpirit:howdoyouachievebalanceandmaintain yourideallife?Second:YourLife,whatareyoulacking, andwhatdoyouneed,toachieveyourgoalsinyourlife? Third,YourBusiness:howcanyouhoneyourstrengths andcommunicateyourvision?Myclientalwaysasks questionslike“IdreadSundaynight,knowingIhaveto gobacktoworkonMonday.”“Ibelievetherehastobe more,butIdon'tknowhowtogetthere.”“Iwantmore, butIjustfeellost.”“Ifeellikeit'stimetoputmyself first,butIfeelsoselfishdoingthat.”“Ineedarecharge, butnothingisworking”.

“Ihaverecentlyco-authoredtwodifferentwomen's seriesofbooksatotalofsixbooks.EverydayWomen andUnstoppableWomen,bothserieshavereachedthe TheAuthorbehindtheCurtain

internationalbestsellersandAmazonbest-sellingin severalcategories. Mylastbookwasreleasedon February27,2024. APathtotheBestYou. This showcasesseveralwomen'sjourneyontheirownpathto thebestversionofthemselves. Thisbookisalsoalready hitinternationalsalestatus.

Whetheryouarelookingtopivottoanewcareer,level upatyourcurrentcareer;orjustknowsomethingis missingandwanttofindyou. Iwanttohelpyouonyour journeytobetheBestVersionofyou!

Client-CentricService

Thecompanyspecializesatempoweringwomentofind themselvesandallowthemtofindtheworklife balancetobetheirbestself. “Intheprocessof developingthislifecoachingbusiness,Ihavecreateda signaturecoachingprogram: Dream.Believe.Achieve. DBA: YOU!So,youcan“DBA”or“DoBusinessAs” asYOU! Theauthenticfulfilledandpurposefulyou. Sometimeswearesobusy“doing”thatwedonotsee whatelsethereisoutthereandmissourpurpose.Iwant womentobeempoweredandtakentothenextlevel.The programhasthreedistinctsectionstothejourneyto becomingthebestversionofYOU!Dream.Believe. Achieve,andoncecompleteyourlifewillneverbethe sameaddedPam.

ThedifferenceinbetweenCoaching&Therapy

“WhileIamtrainedandexperiencedinmanyareas,Iam acoach.Ibelievemyroleistohelpyouidentifyand overcomeobstacles,implementtoolsandstrategies,and developasuccessfulapproachtochallengesinyourlife. Ibelieveitistheroleofatherapisttohelpmitigate traumaandaddressmentalhealthneeds.Whileyour successisthegoalofbothacoachandatherapist,the strategies,tools,andimplementationaredifferent,” elaboratedPam.Acoachcanalsolookattoolsand suggesttoguideindividualsonthepaththeydesire.

TheDifferentiatingFactor

“Ihavespentover15yearsinfamilylawandasa

businessowner.Iknowwhatittakesto makeabusinesssucceed,and,throughmy owntrialanderror,howtoavoidsomeof thecommonburnouttasksassociatedwith owningabusinessorofthedemandsina highperformanceoccupation.Inadditionto myyearsoftrainingIalsohaveover120 hoursoftraininginlifecoaching,including courseworkthroughtheLifeCoachTraining Institute,InternationalAssociationof ProfessionalLifeCoaches,Quantum SuccessCoachingAcademy,JFDIAcademy, andtheRadicalCoachInstitute,”saidthe Founder

MyStory

“Iwasasinglemother,divorcedafteran abusivemarriage.Iputmyselfthroughlaw schoolandstartedmyownpractice.Iwas NOTconfident.Iwasexhausted.Someone oncetoldme,“Youmakeitlooksoeasy!”I laughed.Therealitywas,IwasdoingwhatI neededtodo,andIdidnotwantanyoneto knowaboutmystruggles.Ididnotrealize, inthisprofession,withallmyeducationand experience,Icouldstillbetreated differently.LifeisdifferentasaLady Lawyer.”Ihavesuccessfullygrownmylaw practicetoover15attonrey,9supportstaff and4locationsovertheseyears. Todaythe firmisoneofficeandafewemployees. I havemadetheimpactandIdidit. But helpingwomenseethepotentialandthe way,hasbecomeapassion. Simplybecause onpaperthewomenlookssuccessfuldoesn't meanthereisn'tanemptinessorvoid. I wouldhavenevergottenthroughmylife withoutGod. AndIfinallystartedtoputthe piecestogether….

BeatingtheOdds

“AsIwasdevelopingtheprograms, speakingatsummits,doinginterviews,and writing;Isawandfelttheneedwasthere.

BestVersionofYou(BVU)isbecomingamovement. This platformisgoingtobeusedtocontinuetoencourageother womentobethebesttheycanbe…Ladiesarewantingto becomeapartofthiscommunity. Itissatisfying,and supporting,andyouareworthit.Themovementisabout collaborationNOT competition.Iwanttotouchand collaboratewithasmanywomenasIcan. Bringingthem togethertoempowerthem.Ihaveladieswhoarejoiningtobe affiliatecoachesaswell.Thesecoachesmayhaveaspecial nichetoofferthecommunity.”

“Thereismerchandise,books,events,speakingevents,anda communitymonthlymembershipisforthcoming.Themonthly membershipplatformwillhavefreeresources,discountsfor othermerchandiseandworkshops,andthecommunityof BVU.

Thismovementisinternational.Ihaveladieswhoarepartof thecommunityglobally.Ihavepeoplethatknowme, personallyorprofessionallywhostate,“Iseethegoodyou're doing.” Butdotheyknowwhatitis? Thegoodisbringing ourcommunitytogether,united,andempowering.” stated Pam.

ClientTestimony

BestVersionofYouissuchanamazingsupportand encouraginggroupofwomenwholifteachotherandinspire womentodomorethantheyimaginetheycould.IlovePam Kurt.Sheisjustanamazingexampleofhowwomenlifteach otherandencourageeachother.Iamverygratefultomeet her,”addedaclient.

TheFinalLines

“Lifecoachesaimtoimproveoveralllifesatisfaction.By identifyingandworkingtowardsgoalsalignedwithone’s values,individualscanexperienceagreatersenseof fulfillmentandhappinessinvariousaspectsoflife.As individualsmakeprogresstowardtheirgoals,theycan experienceasenseofpurpose,direction,andfulfillment. Additionally,theprocessofsettingandachievinglifecoaching goalsofteninvolvesgainingnewskills,overcomingobstacles, anddevelopingresilience.Theseexperiencescontributeto personalgrowthandequipindividualswithvaluabletoolsand strategiesthatcanbeappliedinotherareasoflife,”concluded Pam.

A digital marketing agency anchored in the B2B advertising domain

Asof2022,theglobalDigitalMarketingAgency ServicemarketwasestimatedatUSD13729.24 million,anditisanticipatedtoreachUSD 30477.99millionin2028,withaCAGRof14.22percent duringtheforecastyears.Runningsuccessfullyasa digitalmarketingagencyforadecadeKnowledgeHub Mediaisanadeptdigitalmarketingagencyprimarily anchoredintheB2Badvertisingdomain.“We'vecarved outournichebyspecializinginleadgenerationoften referredtoasdemandgenerationorcontentsyndication withinourindustrycircles.Ourmethodsleverage innovativemulti-channelcontentsyndicationtogenerate highlytargetedleads,”saysPaulGuenther,Founder, KnowledgeHubMedia.

TheJourneyTowardsSuccess

Establishedas"ITKnowledgeHub"in2009,Knowledge HubMediawasinceptedtobecomeagamechangerin thedigitalmarketingindustry Thefoundationwaslaid withtherealizationthattherewasimmensepotentialin leveragingweb-basedcontenttodrivesalesleads.

“Therehavebeenseveralpivotalmilestonesinour journey.Notably,theevolutionfromITKnowledgeHub toKnowledgeHubMediamarkedanexpansiveshift, broadeningourservicesandmarketreach.Thenfollowed accoladesthatacknowledgedourgrowthandinnovation suchasmakingittoInc.5000'slistforthreesuccessive yearsandbeinghonouredasoneofEntrepreneur Magazine'sEntrepreneur360companies.Another definingachievementhasbeenourentryintotherealmof

intentdataanalytics,withthecreationofourIntentData Cloudservice–assertingourplaceasanauthorityinthe B2Btechspace.Thesemilestoneseachrepresentachapter inourcontinuingnarrative,asagaofstrivingfor unwaveringquality,service,andinnovation,”addsMr Guenther.

EmbracingtheDigitalEra

“Ourflagshipserviceencompassesdemandgenerationand contentsyndicationthatiscustom-tailoredtogenerateand deliverhighlytargeted,sales-readyB2Bleads.Weexcelin promotingourclients'whitepapers,eBooks,andwebinars, underliningtheimportanceoftimely,relevantcontentin attractingbuyers.Weprideourselvesonemployingamultichannelapproachthatengagesprospectiveclientsthrough impactfulonlineadvertisingandmeticulouslycurated content,ensuringeverycampaignisappropriatelyaligned withtheclient'suniquesellingpropositionsandtarget audiences.Oneofthekeyfeaturesofourservicesisthe incorporationofbigdataanalyticsandintentdata,which allowsustounderstandandtargetcompaniesactivelyinthe buyingcycleforthetypesofsolutionsourclientsoffer IntentDataCloud–ourproprietaryin-houseintenddata analyticssystem–putsusinastrategicpositiontodeliver insightsthatinformmoretargetedandsuccessful campaigns,”elaboratesMrGuenther.

TheBigPicture

Thefirm'scommitmenttoinnovationandcustomer satisfactionensuresthattheclientsachieveexceptional marketingandsalesresults,withKnowledgeHubMediaas theirdrivenadvertisingtechnologypartner

Thebenefitsarequitemanifold:

Lead Quality:Internalanalyticsguaranteehighleadquality, ensuringthattheleadsaredata-richandreadytoengage.

Customization: Everycampaignistailoredtomeetthe client'sspecificrequirements,allowingforalevelof customizationintargetinganddeliverythatsetsusapart.

Responsiveness: Providingimmediateandinsightful responsestotheclients,keepingtheminformedand satisfiedthroughouteverystageofacampaign.

Client-CentricServices

AtKnowledgeHubMedia,thecornerstoneoffering revolvesarounddemandgenerationandcontentsyndication

servicesthataremeticulouslyengineeredtonotonly capturebutalsonurturehighlyqualifiedB2Bleads.The strategyhingesonamplifyingthereachandimpactofthe client'sintellectualassetswhitepapers,webinars,andcase studiestocurateinterestamongaconcentrated demographicofprofessionals.Thisservestoenrichthe clients'salespipelineswithleadsdemonstratingamarked propensityfortheirtechnologysolutions.

Thesuiteofservicesisdistinguishedbyseveralkey features.Theagencyprioritizesprecisetargeting,utilizing intentdataanalyticstoidentifyandengageentitieswithin thebuyingcyclespecifictotheclient'sofferings.Acrossthe board,customizationstandsasacallingcardtheabilityto tailorcampaignsdowntogranularspecificsisinstrumental indeliveringqualityleads.

SailingAgainsttheWaves

TheubiquitouschallengewithinB2Bmarketingisthe saturationofmarketplacesandtheincreasingsophistication ofdecision-makers.Businessestodayareinundatedwith options,makingthecut-throughnecessarytocapture attentionandengendertrustprogressivelyintricate.Inthis context,KnowledgeHubMediahasinnovatedbycreating richpoolsofintentdataandbyfine-tuningcontent syndicationmethodologies.Theorganizationhassustained anaggressivestanceonstayingaheadofmarkettrends, perpetuallyiteratingontheapproachtokeeppacewith evolvingexpectationsandtechnologicalfrontiers.

“Ourservicesculminateinaddressingaproblemthatis fundamentalyetprofound—thealignmentofsalesofferings withgenuinemarketdemand.Bydoingso,wealleviatethe inefficienciesinherentinbroad-spectrummarketing approaches,budgetwastage,dilutedmessages,andthe prolongedgestationofsalesqualification.Ourapproach ensuresthatsalesendeavoursareprecursive,targeting individualswhosebehaviouralcuesindicateapre-existing interestinsimilarsolutions,therebyelevatingthe probabilityofsalessuccessandacceleratingthesalescycle efficacy.Insummation,wearenotsimplyproviders.Weare partnerstoourclients,vestedintheirmarkettraction,and committedtofuellingtheirgrowthtrajectorieswith actionableleadsandinsightfulmarketinteractions,”says theFounder,KnowledgeHubMedia.

GoingWiththeFlow

KnowledgeHubMediathrivesattheforefrontofB2B advertisinganddemandgenerationareasinherentlytiedto

continuouschange.Thefirmfostersadaptabilityby embracingamindsetofperpetualinnovation,influencedby technologicaladvancementsandclientneeds.Theindustry necessitatesaconstantpulseonemergenttrends,andthe organizationfacilitatethisbyinvestinginongoingtraining fortheteamandleveraginginternaldataanalyticsthrough platformslikeIntentDataCloud.ThisarmsKnowledge HubMediawithreal-timeinsights,enablingittopromptly pivotstrategiesandcapitalizeonfreshopportunities.

Thereareseveral,butaparticularlypoignantinstance wouldbethenavigationoftheCOVID-19pandemic.While manyindustriesweredeeplyaffected,thefirmsprior adoptionofaflexible,partlyremoteworksystemallowed KnowledgeHubMediatotransitiontofullyremote operationsseamlessly Thisadaptabilitynotonlyallowed theorganizationtocontinuewithoutdisruptionbutalso gaveasurprisingedge.Theagencymanagedtoassistits clientsinrapidlydigitizingtheiroperations,thusfostering growtheveninturbulenttimes.

TheGlobalEffect

“Ourproductsandservicescenteraroundthefusionof cutting-edgetechnologywithnuancedmarket understanding.Forinstance,ourglobalreachcantarget nearlyeverycountrycombinedwithourabilitytoconduct campaignsinvariousnativelanguages,exponentially enhancingtheaccessibilityandeffectivenessofourclients' marketingefforts.Aswecontinuetorefinethese capabilities,Iseeusshapingamoreinterconnectedand efficientglobalB2Bmarketinglandscapethattranscends culturalandregionalbarriers.

Weboastatapestryofinternationalsuccessstories.One partnershipthatstandsoutisourmulti-yearendeavorswith notjustNorthAmericanpartners,butalso,EMEAand APAC/APJenterprisesoftwareproviders.Throughtailormadedemandgenerationandcontentsyndication campaigns,weassistedtheminbreakingintotheNorth Americanmarket,significantlyexpandingtheirglobal footprint,andcontributingtoamarkedincreaseintheir internationalsalesvolumes,”addsMrPaul.

Beatingtheodds

“Challengesarebothinevitableandmanifold.Yet,a significantchallengeformewascultivatinganatmosphere whereinnovationisnotjustencouragedbutisthebaseline expectation.Thishasmeantsteeringtheteamawayfrom restingonourlaurelsandinsteadcontinuallypursuingnew opportunities.Balancingaggressivegrowthwhile maintainingthecompanycultureof"neverlosingan employee"isanotherchallengethattestsmyleadership daily

Fromthesechallenges,Ihavelearnedthatleadershipisnot aboutimposingauthoritybutaboutempoweringyourteam. Transparency,fosteringanenvironmentoftrust,and keepingthelinesofcommunicationopenareessential. Keepingclientsandemployeesattheforefrontofevery decisionhasbeenacornerstoneofourpractice.And personally,ensuringthatIremaininvolvedinvirtuallyall facetsofthecompanyhelpsmetostaygroundedandlead byexample,”MrPaul.

Elysian Studios

A Unique and In-depth Approach to Virtual Reality

TheVirtualReality(VR)Market sizeisestimatedatUSD67.66 billionin2024andisexpected toreachUSD204.35billionby2029, growingataCAGRof24.74percent duringtheforecastperiod(2024-2029). Virtualrealitytechnology,acomputersimulatedrealitycreatinganartificial environment,isincreasinglyusedin sectorslikecinema,education,gaming, andAIapplications.InIndia,itall startedwithRajaHarishchandra (1913),India'sfirstfeaturefilm,which tellsthestoryofarighteouskingand showedabrilliantunderstandingof Indianaudiencesbythefilm'sdirector, DadasahebPhalke(theFatherof IndianCinema).

Phalke,andtheotherfilmmakersofhis generation,knewtheycouldinstantly winvastaudiencesbyrootingcinema inHindumythologywithstoriesof religiousanddivinecharacters.Bythe late1930s,filmswerebeingproduced ineverymajorcityandeverymajor language.Theancientepicsof RamayanaandMahabharatainfluenced thenarrativesofIndiancinema.This influenceincludesthetechniquesofa sidestory,abackstory,andastory withinastory.

FoundedinNovember2015byArvind Ghorwal,ElysianStudioshas embarkedonauniqueandin-depth approachtovirtualrealitystorytelling, craftingblissfulVRexperiencesthat transportaudiencestospiritualplaces, fosteringgrowth,evolution,and transformation.“VirtualRealityisa technologicalmasterpiecethatdoesnot justshowstoriesbutimmersesusin them.Thescreenmovesfrombeingin frontofoureyestosurroundingus, offeringa360°viewofaworldthat mirrorsreality.Itisnotjustwatchingit islivingthestory,becomingthestar, andinfluencingthenarrativethrough yourowndecisions,justlikeinthereal world,”saysMrArvindGhorwal,

Founder,ElysianStudios.

Thebiggerpicture

“Ourviewersaretransportedtosome ofthemostancient,blissful,and energeticlandsonEarth.Fromthe mysticalcityofKashi,dedicatedto LordShiva,tothesereneBodhGaya, whereBuddhafoundenlightenment, andtheyogacapital,Rishikesh.” ElysianStudiosweavesnarrativesthat transcendtimeandspace.Elysian StudiosVRfilmshavenotonly capturedtheheartsofviewers worldwidebuthavealsogarnered acclaiminprestigiousinternational arenas.

“Ourcreationshavebeenofficially selectedatrenownedfilmfestivals. ElysianStudiosiscaptivating audienceswithitsimmersiveVR experiences.”Itremainsatthe forefrontoftheever-evolvingVR landscape.Withtheirinnovative storytellinganddedicationtospiritual exploration,theyinspireviewersto embarkonatransformativejourney ElysianStudiosisshapingdreams, creatingbliss,andofferingaglimpse intotheincredible,transformative powerofIndia'sancientwisdom.As theworldadaptstothisnewreality, ElysianStudiosisremindingeveryone thatthejourneyofstorytellinghasonly justbegun,andthebestisyettocome. Astheworldimmersesitselfinthe wondersofvirtualreality,Elysian StudiosrepresentsIndia'srichcultural heritageanditslimitlesspotential.

Thewaveofchange

Today,VirtualRealitypresentsnew possibilitiesforhumanconnectionand transcendence.Wheretechnology meetsspiritualitythroughthe transformativepowerofVR,Elysian Studioshasemergedasapioneer,a

Mr Arvind Ghorwal Founder

divinelyinspiredentity,andagrowingforcebeyond entertainment.ElysianStudiosisinvitingalltoembarkona spiritualodysseythroughuniquelycraftedexperiences.

“WhenIndiabecameindependentin1947,italreadyhada blossomingfilmindustrythathadbeengoingfromstrength tostrengthsinceitsbirth.Thencomesthegoldenageof Indiancinema(late1940s–1960s),themoviesthatmadeit tothelistofbestfilmsevercreatedinthehistoryofIndian cinema-GuruDutt'sPyaasa(1957)andKaagazKePhool (1959),MehboobKhan'sMotherIndia(1957),RajKapoor's Awaara(1951)andShree420(1955),K.Asif'sMughal-eAzam(1960),SatyajitRay'sPatherPanchali(1955)and manyothersuchclassics.Themosticonicsongsfromthe goldenera-PyarHuaIqrarHua(Shree420),JabPyarKiya tohDarnaKya(Mughal-E-Azam),JaaneKahanMeraJigar GayaJi(Mr.&Mrs.55),LagJaaGale(WohKaunThi?), AwaraHoon(Awaara),UdeinJabJabZulfenTeri(Naya Daur)arestillplayedinIndia.Theyfilltheheartswithjoy andbliss,”addsMrGhorwal.

Themanbehindthecurtain

MrArvindisavisionaryentrepreneurwhosebeliefinthe potentialofVRtechnologywasstrengthenedbytheawe andwonderhewitnessedinthefacesofpeople experiencingVRforthefirsttime.Hispassionformerging

spiritualitywithcutting-edgetechnologylaidthefoundation forElysianStudios'exceptionaljourney Arvindisan alumnusfromIITMumbaiwhoembarkedonthispathwith avisiontoshedofftheWesterninfluencethathasclouded ourunderstandingofancientIndianwisdom.

st

Thegiftof21 century

AlthoughVRseemsextremelyfuturistic,itsoriginsarenot asrecentaswemightthink.Manypeopleconsiderthatone ofthefirstVirtualRealitydeviceswascalledSensorama,a machinewithabuilt-inseatthatplayed3Dmovies,gave offOdours,andgeneratedvibrationstomakethe experienceasvividaspossible.Theinventiondatesbackas farasthemid-1950s.Subsequenttechnologicaland softwaredevelopmentsoverthefollowingyearsbrought withthemaprogressiveevolutionbothindevicesandin interfacedesign.

Thisimmersivemultimediaoffersa3Dvirtualworld, enhancinglearningexperiencesandgamingenvironments. AIintegrationfurtherenrichesthevirtualenvironment.The developmentofthemetaverse,acollectivesharedspace combiningVR,augmentedreality,mixedreality,andbraincomputerinterface,promisesaninteractivevirtualreality experience.TheVRmarket,segmentedbyhardware,enduser,andgeography,isdominatedbythegamingsector, withNorthAmericaleadingduetonumerousstartups focusingoncomputer-generatedrealitytechnologies.

VR

andthefuture

“Withtheextendedreality(XR)revolutionalready underway,itiseasytoenvisionafutureinwhichthelines betweentherealworldandthevirtualworldbecomeeven moreblurredthantheyaretoday Virtualrealityisnotan entirelynewconcept,butrecentadvancementsin technologyhavemadeitmoreaccessibleandimmersive thaneverbefore.VRallowsviewerstostepintothestory, providingasenseofpresenceandinteractionlikenever before.WithVRheadsetsbecomingmoreaffordableand user-friendly,filmmakerscannowcreatefullyimmersive experiencesthattransportaudiencesintofictionalworldsor real-lifeevents.Thistechnologyopensendlesspossibilities forstorytelling,breakingtheboundariesoftraditional filmmakingandgivingrisetoanewformofcinematic experience,”concludedMrGhorwal.

RESHAPING THE FUTUREOF REALESTATE INDUSTRY

TheRealEstatemarketinNorthAmericaisexpectedtoreach

avalueofUS$132.90tnby2024.ResidentialRealEstate holdsthelargestshareinthemarket,projectedtoreacha marketvolumeofUS$104.30tnin2024.Inaneraofunprecedented changeandinnovation,therealestateindustryisundergoinga transformationthatchallengestraditionalnormsandempowersboth agentsandconsumersalike.Thelandscapeisshifting,andaswe navigatethroughthesechanges,onecannothelpbutacknowledge thegrowingdiscontentwiththeconventionalcommission-based modelthathaslongbeenthecornerstoneofNorthAmericanreal estate.

“Ihavewitnessedfirsthandthechangingdynamicsoftherealestate industryandtheneedforaparadigmshift.Ouruniqueapproach, drivenbyacommitmenttoempoweringbothagentsandconsumers, positionsPropertyGuys.comasthefutureofrealestateinan industryhungryforchange,KenLeBlanc,”CEOof PropertyGuys.com.

AboutKenLeBlanc

KenLeBlancisavisionaryentrepreneurandthePresidentandCEO ofPropertyGuys.com,apioneeringrealestatemarketingfranchising

networkinNorthAmerica.Withacareer spanningcloseto25years,Kenhasnot onlychallengedestablishedindustry normsbuthasalsodedicatedhimselfto fosteringentrepreneurshipandbusiness growthinCanadaandbeyond.

In1998,Ken,alongwithaclassmate, recognizedthepotentialofhelping homeownersselltheirpropertiesprivately usingtheInternet.Withaninitial investmentoflessthanahundreddollars, theyfoundedPropertyGuys.com,creating arealestatemarketingprogramthathas sincebecomethelargestofitskindin NorthAmerica.Thecompanyhas consistentlyremainedattheforefrontof industrychange,franchisingleadership, andtechnologicalinnovation.

TheWaveofChange

Thetraditionalcommissionstructurein NorthAmericahascomeunderfirein recentyears.Consumersareincreasingly questioningthevaluetheyreceivein exchangeforheftycommissionfees.This growingdissatisfactionhaspavedtheway foralternativemodelsthatprioritize transparency,choice,andfairness. PropertyGuys.comisattheforefrontof thisrevolution,offeringasolutionthat challengesthestatusquo.

BeatingtheOdds

Oneofthekeychallengesfacedbyagents intheindustryisthepressuretojustify theircommissionrates.Inanagewhere informationisreadilyavailableonline, consumersarebecomingmoreinformed anddiscerning.Theyarequestioningthe traditionalmodelthatoftenresultsinhigh costswithoutcorrespondingbenefits. PropertyGuys.comfranchiseesprovidea compellingsolutionforagentswhowant toremainintherealestatebusinesswhile offeringmorechoicestoconsumers.Our modelallowsagentstobreakfreefrom theconstraintsofthetraditional commissionstructure,providingthem withtheflexibilitytoadapttothe changingneedsoftheirclients.By

aligningourinterestswiththoseofour agents,wecreateanenvironment wheresuccessissharedandfairness prevails.

JuxtaposingAuthenticity&Quality

Moreover,ourrealestateplatformis designedtoempowerconsumersby providingthemwiththetoolsand informationtheyneedtomake informeddecisions.Throughour innovativetechnologyanduserfriendlyinterface,PropertyGuys.com andourlicensedpartnersfacilitate directcommunicationbetweenbuyers andsellers,minimizingtheneedfor intermediariesandunnecessaryfees. Thisshifttowardsamoreconsumercentricmodelisnotonlyinlinewith currenttrendsbutalsopositions PropertyGuys.comasapioneerinthe industry

Aswemoveforward,agentsmust recognizethechangingexpectationsof consumersandadaptaccordingly PropertyGuys.comoffersafutureproofsolutionthatalignswiththe evolvingdynamicsoftoday'sreal estatemarket.Webelievethatweare advocatesforchange,ambassadorsof transparency,andchampionsof fairness.

TheFutureAhead

Inourquestfordynamicinnovation, weareactivelyseeking"Dynamic Duos"asfranchisees.Whetheritis partners,husbandandwifeteams, brothers,orsisters,theseduosembody theidealfranchiseefor PropertyGuys.com.Thesynergyand collaborativespiritofDynamicDuos perfectlyalignwithourvaluesand visionforthefutureofrealestate. DynamicDuosbringauniqueblendof skills,perspectives,andshared commitmenttoourmission.Their partnershipfostersastrongfoundation forsuccess,allowingthemtonavigate thechallengesofthisuber-competitive

industrytogether.PropertyGuys.com believesthatbyempoweringDynamic Duos,wenotonlyenhancethe effectivenessofourfranchisemodel butalsocontributetoamorediverse anddynamicrealestatelandscape.

Conclusion

Thetraditionalcommission-based modelisunderscrutiny,andconsumers aredemandingmorevaluefortheir money.PropertyGuys.comprovidesa forward-thinkingsolutionthat empowersagentstoadapttothese changingdemandswhileoffering consumersafairandtransparent alternative.Thefutureofrealestate liesinchoice,transparency,and fairness,andPropertyGuys.comis leadingthewayinshapingthisfuture,

Ken LeBlanc CEO

particularlywiththeDynamicDuos whobringanewdimensiontoour innovativeapproach.

AwardsandRecognitions

2019–2022:

Ÿ Canadian Franchise Association –Chairperson, Emeritus Committee

Ÿ Ernst & Young Entrepreneur of the Year Award – Atlantic Finalist

Ÿ CFA - Franchisee Choice Award12 Years Running. One of only 7 Brands nationally to receive this recognition.

Ÿ VENN Innovation – Board of Directors – Chair

Ÿ CFE – Certified Franchise Executive

PropertyGuys.com

The Role of TECHNOLOGY in Modern Society

Theterm“technology”referstothebodyofknowledgeconcernedwiththe development,improvement,anduseoftechnologicalmeansandthe connectionsamonghumanculture,socialorganization,andthenaturalworld. Toputitanotherway,technologyistheapplicationofscientificknowledgeto practicalends,suchasthedevelopmentoftoolsforuseinbusinessanddailylife.It followsthatanyapplicationofscientificknowledgetovaluableendsistheuseof technology

Technology’sEffectonSociety

Everyelementofourlivesdependsontechnologicalimprovements,andour anticipationsandrequirementsinthissphereareconstantlygrowingtomeetthem. Technologyisusedbypeopleintheireffortstoincreasetheirlevelsofknowledge, relationships,andproductiveactivities.Howweasacommunitydecidetoput technologicaladvancestousewillinfluencethenatureoftheoutcomeswe experience,whetherfavorableorunfavorable.

Technology’spositiveeffectsonsociety:

Thepositivebenefitsthattechnologyhashadonindividualsandsocietyasawhole farexceedthenegativeones.Ourlivesaremademoreaccessible,andwearegiven luxuriesandcomfortsthatwewouldbeforcedtogowithout.Thefollowingisalist ofthemanywaysinwhichtheadventoftechnologyhascontributedtothe bettermentofourlives:

Ÿ ImprovedCommunication:Conversationsarethefoundationofcommunitiesand themediumthroughwhichweshareideas.Historically,humanshavesent messagestooneanotherusingpigeonsorotherbirds.Afterthen,communication advancesandshiftstodigitalchannelsliketextmessages,emails,and smartphones.Letterstofriendsandfamilyareoftensentviaelectronicchannels suchasemail,socialmedia,etc.It’sthemostrapid,productive,andfruitful

Ÿ channelavailabletoday.Evenifpeoplearefarapart, theymaystillreadilycommunicateandexchange informationwiththeirlovedones.

Ÿ Technologyimproveseducationandlearning: These days,expandingone’shorizonsviaonlinestudyisa breeze.It’spossibletoaccessthevastmajorityofthe informationavailableontheInternetwithoutspendinga dime.

Ÿ MechanizedAgriculture:Technologicaladvancements alterthetraditionalmethodsofagriculturallabor Farminghasbeenrevolutionizedbythewidespreaduse oftechnologicaladvanceslikeequipmentandtechnical instruments.

Ÿ Accesstoinformationissimple:wecanlookup anythingweneedontheInternetwheneverweneedit. Youmayutilizethewealthoffreeresourcesonthe Internettofurtheryoureducation,career,etc.

Adverseeffectsoftechnologyonsociety:

TherearebenefitsanddrawbackstoeverythingonEarth. Justastherearepositiveeffectsoftechnologyonsociety, therearealsoadverseeffectsoftechnology,suchas:

Ÿ Increaseinunemployment:Asaresultofthecheapcost andoutstandingefficiencyofmachineryand technologicalequipmentusedbybigandsmall businessestoday,thejoblessratecontinuestorise.

Ÿ Increasedpollution:Notonlypeoplebutalso technologyisimpactingourecosystem.Vehiclesand othermachinesareasignificantcontributorstothe steadilyrisinglevelsofpollutionthatdriveclimate changeandotherharmfuleffects.

Ÿ Increasedhealthandmentalconcerns:Technologyis nowaffectinghumans’physicalandpsychological health.Individualsbecomelesssociallyengaged,less physicallyactive,lessphysicallyfit,andmorelikelyto engageinsedentarybehaviors.

Ÿ Increaseincybercrime:Asinternetusagecontinuesto rise,sodoesthenumberofcyberattacks.Attackersmay targetyoungstersorthedefenselessforfinancialgainor asenseofthrill.

Ÿ Technologyhascausedsocialproblemsandcultural changes.

SocialIssues:

Thefollowingaresomeofthesocialproblemswe encounteronline:

Ÿ IdentityTheft:Usingtheidentityofanotherindividual byfraudulentlyobtaininghisfinancial/personal informationtocommitacrime.

Ÿ GamingAddiction:Excessiveusageofonlinegames overalengthyperiodsubstantiallyimpairsan individual’sabilitytooperateinnumerouslivingareas.

Ÿ HealthandFitness:Excessiveonlinetimehasbeen linkedtodeterioratingvision,achingbacks,andother

Ÿ Cyberbullying:Usingtechnologytoharass,abuse, criticize,ortargetanotherindividualisknownas cyberbullying.

Ÿ Terrorismandcrime:Cyberterrorismreferstothetheft ofourcyber-infrastructureanddigitalinformationsuch assoftware,hardware,data,orlead.

Ÿ CommunicationBreakdown:Wheninformationisnot transferred,interactionislost.

Ÿ DefamationofCharacter:Defamationofcharacteristhe actofdisseminatingfalseinformationwiththeintentof causingseveredamagetoanotherperson’sreputation.

Ÿ

Culturechanges:

Theadvancementoftechnologyhashadasignificant impactonoursociety Wehavegonealongwayintermsof ourprinciplesandcommunicationmethods.Face-to-face conversationsmaybechallengingformanyindividualsin today’sworld.Peopleconnectwiththeirfriendsusing electronicdevicessuchassmartphones,tablets,andlaptops. Also,nowadays,peoplejudgeoneanotheraccordingto howtechnologicallyadvancedtheyare,suchaswhetheror nottheyhavethemostrecentmobilephonesorvehicles.It iscommontopracticeintoday’ssocietytoputon headphonesandlistentomusicratherthanengagein conversation. physicalailments.

Mostpeopleintoday’sworldgravitatetowardtheInternet sinceitisalltheyhaveeverknown.Touchscreenson mobiledevicessuchascellphonesarealltheragethese days.Peopleareonlyfurtherdisconnectedfromrealityasa resultoftechnology Thecapacityofpeopleintoday’s societytoengageinreal-lifescenarios,suchasmaking individualrelationships,findingsolutionstoproblems,and actinglikeadults,isseverelylacking.Allofthisishaving animpactonoursociety.Eachtimewepurchasefroman onlinevendorratherthantravelingtoastorefrontinour community,technologyexertssomeculturalimplications. Weareactivelyreshapingcultureviatechnologyeachtime someonesettlesdownforanightofwatchingour entertainmentondemand.

Inconclusion,technologicaladvancementssuchasthe Internet,mobilephones,andlaptopcomputersarean absoluterequirementformodernlife.Becauseofthese developments,wesometimesfailtoremembertheplightof peoplewhostruggletomeetfundamentalhumanneeds, suchasaccesstoadequatenutrition,healthcare,andsafe drinkingwater.Usingadvancedtechnologytoaidsociety’s mostvulnerablemembersisanobleactbyindustrialized nations.Medicalservices,Internet-basedeconomies, agriculturaltechniques,industrialprocesses,andotherareas haveallbenefitedfromthesetechnologies’widespread adoptionandusage.

HandyPro

Making a Meaningful Difference in the Lives of Homeowners

Theglobalhandymanservices marketsizeisexpectedto reachUSD1,133.79Million by2032.Thesignificantgrowthin aginginfrastructureacrossseveral developedcountriesthatrequires repairsandrenovationservicesandan increasingnumberofbusinessesand homeownerspreferringtooutsource theirmaintenancetaskstoprofessional serviceprovidersratherthaninvesting theirowntimeandeffortareprimary factorsfosteringtheglobalmarket growth.Inaddition,thecontinuous emergenceofonlineplatformsand mobileappsbykeycompanies operatinginthemarkettoconnect customerswithprofessionalservice providers,thathavemadeiteasierfor consumerstoaccesshandyman services,therebyresultinginincreased marketreachandpenetration.

HandyProwasstartedwithamission tocreateanationalorganizationtohelp protecthomeownersfromdishonest contractorsthroughthedevelopmentof dynamicandsuccessfulfranchisees. HandyPro,purposeistomakea meaningfuldifferenceinthelivesof homeownersbytransformingtheir housesintopersonalizedhavensof comfort,safety,andjoy.With unwaveringdedication,exceptional craftsmanship,andinnovative

solutions,thecompanystrivestocreate spacesthatinspireandempower individualstofullyembraceandenjoy theirhomes.Together,Handyprois buildingacommunitywheredreams cometolife,onehomeatatime.

Client-CentricServices

“HandyProoffersarangeofservices includinghandymanservicesand aging-in-placehomemodifications. Withtheirhandymanservices,they assistwithvarioushomerepairs, installations,andmaintenancetasks, ensuringthatpropertiesarewellmaintainedandfunctional.Inaddition, HandyProspecializesinaging-in-place homemodifications,cateringtothe needsofindividualswhowishto remainintheirhomesastheyage. Thesemodificationsmayinclude installinggrabbars,ramps,wheelchair accessibilityfeatures,bathroomand kitchenmodifications,andother adjustmentstoimprovesafetyand accessibilityforseniorsorindividuals withmobilitychallenges.HandyPro's expertiseinthisareaenablesthemto createlivingspacesthatareboth comfortableandsafeforaging residents.Ourclientelealsoincludes commercialpropertyownersand managers,”saysKeithA.Paul,CEO andFounder,Handypro.

TheIgnitionStory

"We'reAHandymanServiceCompany DriventobeDifferent.HandyPro startedbecausemywife'sgrandmother wasrippedoffbyakitchenremodeler for$2,000.Shewas80yearsoldin AllenParkMI.Weknowtheonlyway toprotectothersistopartnerwith honesthardworkingCraftsmenWho Care.That'sexactlywhatHandyPro hasbeendoingsince1996,”addedthe CEO.

TheInitialChallenges

“Findingcraftsmenwhowerenotonly highlyskilledbuttrulycaredabout doingagreatjob. Wehiredacompany tohelpuswithrecruitingandsharing ourstorytoalignuswithindividuals whotrulycared.Itworked,”addsMr Paul.

The

DifferentiatingFactor

Specialization:HandyProspecializes inbothhandymanservicesandagingin-placehomemodifications,offeringa uniquecombinationofservicestailored totheneedsofindividualswhowishto remainintheirhomesastheyage.The organizationisCertifiedAgingInPlace specialistthroughtheHomeBuilders Association.Thisspecializationsets thecompanyapartfromcompetitors whomayonlyoffergeneralhandyman servicesorfocussolelyonhome modifications.

Expertise:HandyProcertifiesateamof skilledprofessionalswithextensive experienceinbothhandymanworkand aging-in-placemodifications.Each craftsmaniscertifiedthrougha62pointtrainingprogram.Theexpertise allowsthecompanytoprovidehighqualityservicesandtailoredsolutions tomeetthespecificneedsofour clients,distinguishingusfrom competitorswhomaylackspecialized knowledgeintheseareas.

ComprehensiveSolutions:HandyPro

Keith A. Paul CEO & Founder

offerscomprehensivesolutionsforhomemaintenance, repair,andmodificationneeds.Whetheritisfixingaleaky faucet,installinggrabbars,orrenovatingabathroomfor aging-in-placeaccessibility,thecompanyprovidesawide rangeofservicestoaddressvarioushomeimprovement needs.Thiscomprehensiveapproachdistinguishes HandyProfromcompetitorswhomayofferlimitedservices orcannothandlediverseprojectseffectively

TheClientele

“Homeownersmenandwomenmiddletoupperincome whovaluetime.Theyrelyonusforawiderangeofrepair, maintenance,andimprovementtasks,fromfixingleaky faucetstoremodelingbathrooms.Propertymanagerstrust ustomaintaintheirpropertiesandhandlerepairsefficiently, ensuringtenantsatisfactionandpropertyvalueretention. Seniorsandindividualswithdisabilitiesbenefitfromour aging-in-placehomemodificationservices,whichaimto enhancesafety,accessibility,andindependencewithintheir homes.

TheCommercialPropertyOwners

Weworkcloselywiththeseclientstounderstandtheir uniqueneedsandprovidetailoredsolutionsthatallowthem toagecomfortablyinplace.CommercialPropertyowners andmanagers.Ourcustomersalsoincludefacility maintenanceprofessionalswhoareseekingreliable

commercialpropertymaintenanceservices.These professionalsmanagecommercialpropertiessuchasoffice buildings,retailspaces,andindustrialfacilities.Theyrely onustoprovidecomprehensivemaintenancesolutionsto ensurethesmoothoperationandupkeepoftheirproperties. Overall,ourcustomersvalueourexpertise,reliability,and commitmenttodeliveringhigh-qualityservicesthatmeet theirspecificneedsandexceedtheirexpectations,” elaboratestheFounder

TheWorkCulture

“AtHandyPro,ourpurposeistomakeameaningful differenceinthelivesofhomeownersbytransformingtheir housesintopersonalizedhavensofcomfort,safety,andjoy Withunwaveringdedication,exceptionalcraftsmanship, andinnovativesolutions,westrivetocreatespacesthat inspireandempowerindividualstofullyembraceandenjoy theirhomes.Together,wearebuildingacommunitywhere dreamscometolife,onehomeatatime.HandyPro'sCore Valuesaretocreateremarkableclientexperiences,be Passionateaboutservingothers,haveintegrityalways,be accountable,andbeInGodWeTrust.”

ClientTestimony

“Servicewaspromptandatmyconvenience,”saysoneof theclients.Theresultsaregreatandtheattentiontodetail thatyourcrewshowedduringtheprocess,includingcleanupwassurprising,”addedanother."Wewouldrecommend HandyProtoanyonewhoneedsthemanytypesofwork youprovide,”commentedathirdserviceuser.

TheFutureRoadmap

HandyPro'sfutureroadmapinvolvesexpandingourservices nationally,particularlyfocusingonaidingagingindividuals andpeoplewithdisabilitiestoremaincomfortablyintheir homesthrougheducationandpartnershipswith organizationssuchastheVeteransAdministrationandBank TrustOfficers.Additionally,weaimtostrengthenour presenceamongnationalcommercialfacilitymanagersby offeringcomprehensivepropertymaintenanceservices, includingdrywall,carpentry,tilework,andpreventative maintenanceprogramsandaudits.Furthermore,weare developingaprogramforhomeownersandcommercial propertyownerstocustomizeproactivemaintenanceand improvementplanstailoredtotheirspecificneeds.This initiativeaimstoprovideclientswiththeconvenienceof havingapersonalhandymanoncallfortheirproperty maintenanceneeds,”concludedMrPaul.

JUMP TO HEALTH

Transforming the Nutrition Industry

Inrecentyears,thenutrition markethasseenremarkable advancements,transformingthe wayweapproachhealthcare.

Personalizednutritionplanshave becomeacornerstone,harnessing geneticinsightsandAItechnologyto tailordietstoindividualneeds.Jump ToHealthisacompanythatprovides education,naturalproducts,and communitysupporttohelpyou achieveyourhealthgoals.“Our missionistoenddiabetes,obesity,gut issues,moodchallenges,heart concernswithgoodnutrition.The factorthatdifferentiatesJumpTo Healthfromitscounterpartsisthe uniquemealplansandrecipesthat support&fitanydietorlifestyle.The productlineandprogramswere createdbyPhDnutritionistswhohave helpedmillionsofpeopleglobally achievebetterhealth,”saysAudrey Sommerfeld,Founder,JumpToHealth.

TransformingtheNutritionIndustry

Thecompanywaslaunchedin November2018,toprovidenutrition educationtohelppeoplemakebetter decisions,andtakebacktheirhealth basedonrealnutritionscience.

“Nutritionisnottaughtinschools,and evenourhealthcareprovidersgetless than8hoursofeducationintheir careersbuttheygetfarmoreeducation andevenfundingondrugtherapies. Weknowthatnutritioncanplayakey roleinhealthandweareheretomake senseoftheconfusingmessageson whatishealthy,andwhatisnot. Additionally,inournutritiontraining, weexplain'why'and'how'certain foodscanimpacthealth.Most nutritionistswillreportwhattheyneed topergovernmentrecommendations, weprovidethescienceandthe rationalebehindtheinformation,”adds MrSommerfeld.

JumpToHealthcontinuestobuilda foundationforfuturegrowth,by investinginmoretechnology,new products,andmoreinformationand toolsforthecustomersand distributors.“Forexample,thismonth weareaddinga'superfan'technology

allowingourcustomerstohavea replicatedsitetosharewithfamilyand friends.Eachtimesomeonepurchases aproductthefanwillgetpointstoward freeproduct!Ifyouwanttostepitupa notchandearnsalesincomeyoucan upgradetoourFreeAffiliateprogram andearnupto25%onproductsales, farmorethanotheraffiliateprograms,” elaboratestheFounder

TheSuccessJourney

“Mybackgroundhasincludedworking forlarge,respectedretailbrands (Neutrogena,OilofOlay,Mylanta, Tylenol)aswellasDirectSales (Herbalife,ViSalus).Ihaveseenthe powerofword-of-mouthadvertising, andenjoyengagingwithourcustomers andteammembersclosely.Many companiesfocusonlyonselling product.Wesawahugegapinthe industryandfoundawaytohelp providemoreinformation,acertified nutritioneducationplatform,andmore tohelpempowerpeopletoknowhow totakechargeoftheirhealth,”addsMr Sommerfeld.

PromisingQualityServices

“Eachofourproductscanstandalone asaflagshipproduct,asweaimto addressthetopkeyhealthconcerns. OurFruitPowerandVegetablePower providepowerfulphytonutrientsand uniqueingredientsnotfoundinother 'greensorsuperfoodproductsandwe offerthisfor40percentlessmoney thankeybrands. OurCorandVPro (plantbased)proteinshakesprovide prebioticfibre,digestiveenzymes, muscleboostingnutrientsandblood controllingsweetenersandyettaste likeBirthdayCake!Wehaveaunique prebioticfibreblendinFiberProthatis clinicallyshownboostprobioticsinthe gutandhelpsatiety,mood,heart

Audrey Sommerfeld Founder

health,andhelpbalanceleptin.Wehavenaturalmood supportinourControl,tohelpfightcravings.Youcan intermittentfastandboostketoneswithIgnite,acream flavourpowderthatisamazingincoffeeandKeTonic,an orangecreamketonedrinktogetintofatburning,without stimulantsorcaffeine.Wehavehealthyenergyinour PowerOxteaandExceleradepreworkoutenergydrink,and thenhelpfightinflammationandprovidefastrelieffor achesandpainswithourJoint&MuscleEase,andre:Leaf topicalgel.Theproductlinehasmanybenefitsandour pricesaremoreaffordable.”

TheTechnologyAngle

“Wecontinuetoinvestintechnologytohelpboththe customer,andaffiliate/brandpartnerbetterfindour resources,toolsandproductinformation.Thegoalisto makeiteasiertoshop,share,andserveothers.Weare launchinganewcustomer'sharing'system,wheretheycan sharetheproductswithothersandearnfreeproductcredits whentheirfriend/familymembershops.Eachcustomergets loyaltypointsforbeingonsmartship,andaregiventheir own'backoffice'tomanageorders,updateinformationon creditcards,shippingaddresses.Wemakeiteasyforthem tomanageordersandchangeorpausesmartship.Withour newupdatedMobileApp,andonlineback-officeupgrades,

wearefocusedonmakingiteasierforthecustomerto learn,order,andgetperks,”addsMrSommerfeld.

TheChangeofWaves

Thepandemichasshiftednotonlyhowpeopleshop,but whattheirfocusisaswell.Itisshiftingtheindustryand requiringcompaniestoadapttonewwaysofdoing business.Companiesneedtofocusoncreatingrelationships withtheircustomers,andlookatthemasmorethansimple 'transactions'.“Westrivetocreateacommunitythathelps the'whole'personfromhealth,towealth,toliving,to giving.OurHealthpillarisourproductsandeducation,the wealthpillarishowtoearnincomeorgetfreeproduct,the livingpillarisourtravel/shopping/funportalthatsaves moneyoneverydayliving,andthenourgivingpillarisa waytohelpothersinneedbybeingonourproducts,and thenwalkingandcountingsteps.Eachstepcountstoward donationstofeedingthehungry AtJumpToHealth,ittruly isaboutcommunityandhelpingeachother.”

TheGlobalImpact

“WecurrentlyoperateintheUSAandCanada,andour productsareapprovedbyHealthCanada.Ourteamhas deepexperienceglobally,andhavecreatedproductsand toolsandputtheminto59countries.Ourgoalisglobal growthandtohelpmorepeopleachievetheirhealthgoals, ontheirterms.”

TheFutureAhead

“Wewillcontinuetoworkonourmessaging,technology, education,andlaunchnewproducts,andfocusongrowth. Andthemottoistoalwayskeeplearning,neversettlefor 'good'butstrivealwaysforexcellence,”ConcludesMr Sommerfeld.

A

Theglobalvisualproduction industry(TV,film,and advertising)wasvaluedat morethanUSD98billionin2023and isprojectedtoreachmorethanUSD 740billionby2030,expandingata CAGRof40percentforthenextseven years(GrandviewResearch).This growthisattributedtotheexponential advancementsinconsumeraccess, distribution,andproduction technology Visualmediainspiresus, movesus,andgivesusavoicetotell ourstories.Weenjoyitandweare consumingitathigherandhigher rates.Themusicusedinvisualmedia iskeytoincreasingemotional engagement,itcanliftorflattenthe emotionalconnectionpeoplefeel.With theunprecedentedprojectedgrowthof visualmediawillcomethesame growthrateofmusiclicensedforuse invisualmedia.

SyncLodge isahighlyinnovativetech companyfocusedonempowering creativesinthemusicandvisual productionindustries.TheawardwinningSyncLodgeisthefirstand only,all-in-oneprojectmanagement platformdesignedtocentralizeallthe uniqueneedsofmusicsynchronization licensingoperations.Synchronization licensing,orsynclicensing,isthelegal usageofmusicinvisualproductions

i.e.TV,film,videogames,and advertising.“Wehelpmusic supervisors(theprofessionalswho sourcethemusicandnegotiatethe licensesformusicusage)complete moreprojectsandtransformthe operationalroleofmusicsupervision fromfrustratingmanualinputstoa supervisor-centricprocessfocusedon themusic.Ourmissionistobringforth alevelplayingfieldforartists,abetter workdayformusicsupervisors,andto helpsavemillionsinwastedlabour coststhatburdenthevisualproduction industry,”saysLionelLodge,Founder SyncLodge.

TheBigPicture

SyncLodgeisasuiteoftoolsfor managingallaspectsofsynclicensing. Thewholesystemistheflagship product.Therearedozensof componentsworkingtogetherinside SyncLodge.Somearetask management,multiproject management,company,andproject teammanagement.

“Webelieveinthepowerofclarityand allourtoolsaredesignedtodeliver this.WearetheonlyIPlicensing systemthataccessesalltheworld's musicanddata.Wearenota marketplace,wedon'tcurate,weareall

inclusive.Wehaverecentlyreleased SAM(SynchronizationAuthority Mapping)whichisthefirstsystem globallytoaccuratelymapandconfirm IPrepresentationandadministration authorityonaglobalscale,according toterritorialauthority.PreSyncisalso averyinnovativetool.Itisagreattool fordecidingonwhatmusicbestsuites ascene.Itremovesthelongslow processofrendering,uploading,and thensharingaURLofasingleidea.It allowsallinvolvedwiththemusic decisionmakingtoworktogether,to makesuggestions,andsavethose creativeideas,”addedMrLodge.

KeyFeatures

“InbuildingSyncLodgewereliedon theadviceandinputfromover200 industryprofessionals.Wefirstsat downwiththemanddiscussedtheir painpointsandneeds.Then,duringthe buildingofSyncLodgeweshowed themthetools,asweprogressed,and askedfortheirinput.Thesystemhas beendesignedbyandbuiltformusic copyrightholders,musicsupervisors, andvisualproductionprofessionals. Wecontinuetoworkthisway,always lookingforinputonhowtomakethe systembetter,whichtoolsshouldwe buildnext.Astheindustryevolves,we arestudyingthechangesandlistening tothoseinstigatingthosechanges.Itis anever-endingprocess.”

EmbracingtheDigitalEra

SyncLodgeisaveryinnovative technologycompany Thecompany focusontostayonthecutting-edgeof innovation.Theorganizationhaswon manyinnovationsandawards embracingtechnology'spotentialinthe servicesandoperations.SyncLodge alwaysevaluatingandquestionsits perceptions,pivotingtheviewson

Revolution in the visual production industry

whatisneededandwhatiscomingintheindustry.

Overcomingthestorm

“Thesynclicensingindustryishighlycomplexwithmany levelsandsectorsneedingtobeaddressed.Theone questionwas,howdoessomeoneunderstandandnavigate themallwithclarity?Itcanbeveryconfusingwith relatableandreliableinformationthatishardtofind. SyncLodgedeliversclaritysotheindustrycanfunctionona reliableandprofessionallevel.Oneofthebigproblemswas time-drains.Itcantakeanexhaustiveamountoftimeto completealicensingdeal.Wehavebuiltautomatedprocess thatremovealotofthetime-drainsandallowthedealsto flowmoreeasily.”

TheWorkCulture

“Oneofthecompany'smantrasis“Pullingtogethersowe allmoveforward.”Anotheris“Thepowerofclarity.”Itis saidthatrespectisearned.Therearemanylevelsofrespect, andonegreataspectofgainingrespectisgivingit.Itis showingrespectbylistening,havingpatiencewithanother's understandingorlackof.Weareastartupwithverylarge long-termgoals.Theonlywaytocontinueadvancing towardthosegoalsisbyusallpullingtogether Thebest

way,Ifind,togetthemostoutofteammembersisfirstto recognizetheirstrengthsandunderstandweallhaveour weaknesses.Thatiswhyweworkasateam.Wedon'tshoot downideasbutwedowantthemtowithstandscrutiny.Itis amatterofactingandworkingwithintegrityforthelongtermhealthofthecompany.Butthatisnottosaywesoftgloveourteammembers.AtSyncLodgeitisanenergized atmospherewherepersonalegosareleftatthedoor,ideas arethrownonthetableandsometimestakenbackoffjust asquickly Theonesthatstickareagreedonbytheteam andworkedonwithaclearfocusastowhyitisimportant,” elaboratesthefounder

SyncLodgeisabasedonaglobalvision.Itisaglobal industrywhichisconstantlyremovingterritoriallines.The systemeducatesonbestpracticesandallowsprofessionals toworktogetherregardlessoftheirlocation.The organizationisgrowinginternationally,fromBogotato Beijingbytakingsmallstepsinanewterritory,and adjustingsystemstofittheprofessionalculture.Currently, SyncLodgebeingusedin27countries.

“SyncLodgewasanideathatcametomeintheautumnof 2017afterwitnessingthestrugglesandfrictionsinthe musicsynclicensingsectoroftheentertainmentindustry.I searchedforpartners,foundwhoIthinkarethebestatwhat theydo,andregisteredSyncLodgeasacorporationin January2019.

Theroadthatbroughtmetotheinspirationwas:Inthemid2000s,Iwaslivingoffmymusic,enjoyingmylifeandthe worldIlivedin,butCDsalesweredying,soIneededto findanewrevenuestreamtoreplaceoratleastsupplement thedeclineinmyincome.Afriendofmyfather'ssuggested synclicensingmymusicforTVshowsandfilms.Ichecked intoit,attendedmanyindustryconferences,networked,and startedlicensingmyrecordings.Someindependentartists andacoupleofsmallrecordlabelsaskedifIwould representthemforsyncplacements.

ThenextthingIknew,Ihadasynclicensingagency Throughbuildingtheagency,meeting,andtalkingatlength withmanyindustryprofessionals,Isawanobviousneedfor adigitaltransformation.Manyweredrowningin paperwork,emailping-pongs,andphonecallsandneeded "digitalsalvation".Icouldseesomanypointsinthework

ThePillarBehindtheSuccess

TheGlobalEffect

Lionel Lodge Founder

processesthatwouldbenefitfrominnovativetechnology At first,Ilookedforasystem,asetoftoolsthatwouldsolve theproblemsIsaw.Ididnotfindonethatansweredthefull setofworkflowneeds.So,togetherwithmyco-founders, wesetouttobuildit.NowSyncLodgeisempowering creatives,winninginnovationawards,andgrowingintoa globallyrecognizedservicefortheindustry,”addedLionel Lodge,FounderSyncLodge.

Overcomingtheodds

“Allchallengesaresignificantandnoneare.Itisamatterof perspective.Atfirst,thebigchallengewastohavehonest clarityabouttheneedsofthesyncsectoroftheindustry,not justmyviewsofwhatwasneeded.So,wetalkedto hundredsofindustrystakeholdersinmanycountrieswho gavetheiropinionsonwhatwasneeded.Thentheproblem wasthattherewasalarge,diverse,spectrumofneedsand perspectives.Thistoldusthatthesystemneededtobe intrinsicallyversatileandcoverallthewaystheusers preferredtoworkandaddressalltheirneeds.

Italsoshowedushowbigtheneedforadigital

transformationoftheindustryworkflowwas.Wespentover 3yearsbuildingthesystemwithdirectinputfromthese hundredsofindustryprofessionals,someonaweekly,some onamonthly,someonaquarterlybasis.Building,showing, feedback,building,showing,feedback.Thatwasatough andfrustratingfewyearsbutwellworthitandcertainly needed.ButthenIbelieveifyouaregoingtoclimba mountain,whyclimbasmallone?

Anotherchallengewasandis,findinginvestmentpartners. Findingindividualsandcompaniesthatwanttohavea positiveimpactonthemusicandvisualproduction industries,whoseetheneedtoensureahealthycreative future,andatthesametimeunderstandourfocusedsector oftheindustry.

Perspectiveisamoving/expandingfocusandawareness.If itwaseasytodo,itwouldhavealreadybeendone. Persistenceiskey Whenachallengecomes,whenobstacles areplacedinyourway,lookatthemasanopportunityto growstronger,togainperspective.Iwouldliketoquotethe greatSandyCliman"Leaveyourselfavailableforthe unexpected.",and,“Beofservicetoothers.Theminuteyou thinkyouaremoreimportantthanothers,youhavefailed asahumanbeing.”IdonothaveanytattoosbutIthinkifI diditwouldbeoneofthemanygreatthingsSandyCliman hassaid,”addsMrLodge.

TheFutureRoadmap

“Wearefocusedoneducating,empowering,andenhancing theneedsofthemusicsynclicensingindustry.Thevisual productionindustryisexpectedtohaveextraordinary growthoverthenextsevenyears.Thereportspredicta40 percentgrowth,yearonyear.Ourmissionistosupportthis growthandbeapartofremovingpaint-pointsofthis growth.

Welisten,weshare,wecollaborate,andweworkveryhard todeliverbeyondourmember'sexpectations.Wediscussat manyindustryconferences.Attheseconferences,wemeet manypeoplefromtheindustryandlistentotheirconcerns, needs,andsuggestions.Weteachatindustryeducational institutesandagainlistentotheconcerns,needs,and suggestions.Itisalwaysaneedforcompany,personal,and perspectivegrowth,”concludedMrLodge.