BXGFIT WOKINGHAM THE PILATES MOVEMENT STUDIO

When Wokingham Borough Council set about creating a boutique boxing hub for local residents, it turned to Physical as the perfect partner to help bring its concept to life.

“We worked with Physical to design and equip our space very differently from mainstream gyms. There’s a boxing ring, punchbags, aqua bags, functional training rig, turf track, Air Bikes, SkiErgs, and plenty of free weights and functional kit,” says Joe Howorth, commercial activity manager for Wokingham Borough Council’s Sport & Leisure team.

“Physical helped put our brand front and centre, too: woven into our turf and emblazoned on our punchbags, gloves and the corners of the training ring. Our range of branded merchandise further enhances the sense of belonging.”

The Pilates Movement Studio was founded in 2020 by Jeff Waters. Initially operating as a single location in Godalming, Surrey, its second studio opened in nearby Guildford in November 2022 “as an overflow location.

The new Guildford studio is equipped with Merrithew Onyx SPX reformers, supplied by Physical as Merrithew’s exclusive UK distributor: six in the GX studio and one in the PT studio.

“I had been looking at another reformer, but the Physical team understood the quality of our brand and what we’re trying to achieve and gently steered me towards the Merrithew SPX. I’m delighted with that decision,” says Waters.