WELCOME

Our #1 company value is to provide an outstanding customer experience every time and our Trustpilot reviews say it all. Quite simply, everything we do is underpinned by our fundamental belief in honest, professional, genuinely caring customer service, all tailored to your specific needs.

Of course, the first step is to offer the right products, and our 1,900+ product portfolio is second to none. Our own PHYSICAL range is constantly growing and evolving, incorporating user feedback and broader trends to guarantee an incredible workout experience every time. Complementing this, our exclusive partnerships with cherry-picked specialists – including BOSU®, Merrithew, Ziva, Ecore and Airex, among others – ensure our catalogue is world-class from A–Z and unparalleled in its scope.

Our hugely experienced team plays a vital role in our vision too: fitness industry ‘lifers’ who channel their expertise and passion to help our customers create fitness spaces that inspire.

We’re there at every step of the way, whether it’s sharing insights or designing your gym, carefully selecting your perfect product mix or installing your new training space – and beyond, with exceptional levels of aftercare and best-in-class commercial warranties. We make the whole process easy too, with quick deliveries and no-quibble returns. It’s why we’ve become one of the UK’s most trusted gym equipment suppliers, becoming First for Fitness Solutions for so many leading brands across the health and fitness sector.

Whether you’re a local authority gym, full-service health club, boxing club, personal training business, boutique yoga studio or would-be owner of a new home gym, we’re here to help you create a training space that exceeds all expectations.

John Halls Managing Director, Physical

About Us

We’ve evolved from a family-run business supplying hand weights and mats to fitness enthusiasts to become one of the best-known suppliers of high-quality gym equipment in the UK.

And we’ve grown without losing the personal touch of our original family business, priding ourselves on the first-class customer care we continue to deliver every day.

Our hugely experienced team are fitness industry lifers who channel their expertise, passion and industry knowledge to help commercial gym operators stay one step ahead at all times, working in partnership to create fitness spaces that inspire.

Meanwhile, our catalogue now boasts over 1,900 products, from our extensive and growing PHYSICAL range of high-quality commercial gym equipment designed by us to meet the ever-evolving needs of the sector, to cherrypicked items from our exclusive partners.