Why Do You Need Global Address Verification Solution? Data about your customers is always in flux; they change addresses, jobs, retire, die, get married or divorced – which affects the accuracy and usefulness of the data in your systems for communications. To maintain contact with customers and prospects, and reduce costs associated with undeliverable mail and shipments, you need to constantly clean and keep your contact data up-to-date. The issue of maintaining contact is even harder when it comes to international customers – you need to navigate the maze of over 175 different address formats across the globe, different character sets and languages. With so many different formats to adhere to, it’s important that each mail piece contains the most accurate information, and that each address is correctly standardized to a country’s specific format. Verifying and standardizing your address data with Melissa global address verification can help eliminate unnecessary costs associated with undeliverable mail, the costs of returns, and product loss. How It Works Address validation is the process by which the validity and deliverability of a physical mailing address is checked and verified. Melissa global address verification corrects, parses, and standardizes address data for countries all over the world; adds missing components to your data such as postal codes and region; and formats addresses to local country standards. The solution also transliterates native character sets into Latin. Transliteration is the process of converting words or letters in one script to another script. For example, if you have an address that is in simplified Chinese characters, the Melissa global address verification can transliterate it to Latin – making it easier to read for more efficient delivery and help you manage your data better. The solution allows you to type in the address or a few letters of the address, and select the verified address from a list of all matching addresses that show on the screen. International Geocoding
The Melissa global verification solution goes a step further by geocoding addresses for over 40 countries, assigning latitude and longitude coordinates to your contact data. This process gives you the precise location information needed to make better decisions about market segmentation, sales clustering, risk exposure, and logistics. In conclusion, having good quality data will help your organization speed up deliveries, increase response rates, lower costs, improve customer satisfaction, and position it for continued growth.