World Champion Austria Burgenland
Experience Burgenland with all your senses Touch soft terry cloth, smell and taste hemp, hear better with little helpers – three best practice examples from the East of Austria.
W
e looked around all of Burgenland for three “business ambassadors” and picked a company from the North, the South and the centre each. In the North we went to Gols, in the centre to Grafenschachen and in the South to Jennersdorf. One company is a bit older – a classic company with long heritage, one is in its prime, so to speak, and one is an up-and coming youngster.
ity, the company stresses. All Vossen products get their unique quality from the revolutionary AIRpillow technology, which dissolutes the twist of the fibre structure and re-orients the fibres. Even though there are terry cloths in all colours possible, they are all “green”, so to speak. Vossen uses 100 percent renewable energies from wind, water, biomass and sun for the production of its cloths. “Our products are made in the heart of Europe and the raw materials don’t travel far. We have an above-average low carbon footprint,” the management proudly says.
Photo: Deep Nature Project
Terry cloth from Jennersdorf The chance to have come across a product from this company is Perfect mild climate for plants from the cannabaceae family quite high, particularly as a tourist, as upmarket hotels swear by Cultivating hemp has a long-standing tradition in Europe. For a few them. Please meet Vossen, one of Europe’s leading producers of years now, industrial hemp is terry cloth and the best-known making a comeback and the terry cloth brand in Austria and world is becoming aware once Germany. more of its positive attributes. Every year, the company One of them is increasing menproduces more than six million tal and physical well-being. premium products such as tow“When people think of hemp els, bath towels, dressing they often only think of THC gowns and bathroom rugs. (tetrahydrocannabinol), which Vossen has been producing its is intoxicating in larger products in Jennersdorf for amounts,” says Andrea Bamore than 50 years and the site macher, founder of Deep Nahas been chosen purposely, the ture Project. “Our products concompany says. Every year, sevtain only small doses of THC, eral tonnes of yarn are turned staying well under the legal into terry cloths in a state-oflimit of 0.2 percent. Our ecothe-art factory, which are then foods only focus on the unique exported to 40 countries all flavour and contribute to a balaround the world. Vossen puts anced diet.” lots of emphasis on quality, inThe Austrian hemp pioneer novation, international designs Hemp is making a comeback thanks to Andrea Bamacher, founder of Deep Nature Deep Nature Project GmbH and environmental sustainabilProject
