Wine & Time
Wine & Time CANNED WINE EXPORTS SET FOR MULTIMILLIONDOLLAR GROWTH
THE LATEST FROM NEW ZEALAND WINE WORLD
PETER RUSSELL BECOMES 2021 MARLBOROUGH YOUNG WINEMAKER OF THE YEAR
● Globally the bottled wine industry has struggled to develop a millennial customer base and sales as a result. ● Two Wairarapa winemakers are on a mission to educate the local industry about canned wines and are about to start a major export drive into the US. ● The move follows an approach by $16bn US retail chain Wholefoods after a win in a major canned wine competition. ●
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The winemaker has had some significant success already - becoming the top selling canned wine in Canada (the world’s largest liquor buyer) In contrast to bottled wine sales declining globally, the company doubled its volumes last year and project US sales to grow them by ten times within the next couple of years - providing a major boost for Marlborough growers who would supply them.
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ongratulations to Peter Russell from Matua Wines for becoming the 2021 Tonnellerie de Mercurey Marlborough Young Winemaker of the Year. Peter was defending the title so was delighted to win the Marlborough competition for a second year in a row. He will now focus on taking out the national title when he competes against finalists from Central Otago and the North Island at the National Final which will be held later in the year. “I’ve received lots of messages from other contestants and members of the wine industry and I feel grateful to be part of a such a supportive community” says Peter “I’m extremely looking forward to taking part in the national final.” Congratulations also goes to Ruby McManaway from Yealands who came second. Ruby also won the best Fruitfed Supplies Speech as she kept the audience entertained on the topic of Low Alcohol Wines. Congratulations also goes to Alun Kilby from Marisco for taking out third place. The other contestants were Eden Kelleher from Yealands, Joshua Twedell from Babich and Ellie Hobbs from Rose Family Wines. The calibre of the contestants was very high with them all winning various awards. Joshua Twedell won the People’s Choice Award for the best wine blend prepared during the competition and voted for by the dinner guests. Ellie Hobbs won the Indevin Wine Judging Section as well as the Vin Olympics and Eden Kelleher was awarded a Leadership Course at NMIT.
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WineNZ Magazine | Summer 2021/2022
