WWU Summer Design Abroad 2015

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HALLO.


SUMM DESIG ABRO 2015


MER GN OAD During August and September 2015, fourteen students from Western Washington University’s Design Department traveled through Germany and Switzerland.

For three weeks, they studied international art and design movements and historical events while experiencing local culture.


08 38 BERLIN

DESSAU

STREET ART

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SIGHTSEEING

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FOOD

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FIRMS

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BETAHAUS

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ARCHITECTURE

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TYPOGRAPHY

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THIS PUBLICATION WAS PRINTED ON 80LB WHITE TEXT, USING THE FONTS AKZIDENZ GROTESK, DIN, ABSARA, AND HELVETICA.

BAUHAUS

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ALL PHOTOGRAPHY AND CONTENT WAS PRODUCED BY THE STUDENTS AND FACULTY OF THE TRIP.


46 54 FRANKFURT

ZÜRICH

BRAUN

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VITRA

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GUTENBERG

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FOOD

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ZHDK

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MATERIAL ARCHIVE

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FREITAG

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DESIGNED BY ABBY MCCARTIN, DALLAS DYSON, HANNAH STUTZMAN, MEGAN LEES AND SHAUNA CRAWFORD.


SHAUNA PAUL DALLAS

KAYLEE HANNAH ERICA

6 KACEY

BRITTANY

2 Cool Profs.


2 Countries. 14 Designers.

MADDY MEGAN

NICOLE JASON ABBY

NATALEE KATY AMELIA


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BERLIN BERLIN BERLIN BERLIN BERLIN


N N N N N

STREET ART SIGHTSEEING FOOD FIRMS BETAHUAS ARCHITECTURE TYPOGRAPHY


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12


TEU FELS BERG

U.S. SPY TOWER & STREET ART



STARTING OUR JOURNEY TO THE TOP

211 STEPS TO THE TOP We started our day off by going to Teufelsberg, a spy facility used by the U.S. during the Cold War. Teufelsberg is located at the top of a large hill composed of 26 million cubic meters of rubble left by WWII. At the top we got to see one of the largest street art galleries in Germany with featured work by Plotbot and Tobo. We then went up 211 poorly lit steps to the very top dome, where ENTRANCE TO TEUFELSBERG

we saw expansive views of Berlin.


TOP LEFT THE GROUP CUTTING OUT STENCILS

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TOP RIGHT AN EXAMPLE OF GRAFFITI DONE WITH A FIRE EXTINGUISHER BOTTOM RIGHT DEBBIE, OUR GUIDE GIVING US A STREET TOUR

STREET ART


We did a graffiti tour with a local street artist. She taught us all about the techniques used in graffiti and how much time each artist has to complete a work in order to not risk being caught by the cops. After the tour, we got to test our skills with some stenciling of our own. It was interesting to experiment with all the different techniques and amazing to see what everyone was able to come up with. The group definitely has a new appreciation for street art.




THEY B TECHN & WE M PARTY


BRING NO MAKE Y. - GERMAN TOUR GUIDE AT TEUFELSBERG


HISTORICAL SIGHTSEEING


WALKING TOUR We took the train to Museum Island to begin our walking tour of historical sights. Here we saw the gorgeous Berlin Cathedral along with the WWII book-burning memorial. We made our way on foot over to the site of Hitler’s bunker. It is now just a parking lot, completely un-memorialized other than a discrete sign indicating the spot. Just around the corner was the Holocaust Memorial where we spent some time exploring and reflecting. We ended our walking tour with Brandenburg Gate, a neoclassical triumphal arch which was commissioned by a Prussian king as a symbol of peace.

LEFT HOLOCAUST MEMORIAL TOP BRANDENBURG GATE BOTTOM BERLINER DOM, SKETCH BY BRITTANY


EATING BREAKFAST AT OUR FIRST HOTEL

FOOD AND DRINKS OF GERMANY

During the trip, our group experienced many culinary German adventures. On our first night in Berlin, we sat down to a dinner of salad and schnitzel, a pounded and breaded pork dish. Most mornings, we sat down to a typical German breakfast of meats, eggs, bread, and fruit.


THE INFAMOUS CURRY WURST OF BERLIN

Outside of our hotel, students

dishes, a great deal of salt and spices

drank plentiful amounts of beer

were baked, fried, and cooked in

and scoured the city for street

to the meats. As for the beer, there

meat and bakeries. Many pastries

was a golden rainbow available at

incorporated a variety of fruits,

almost every eatery. We quickly

with apples and plums being

learned of the hearty and flavorful

particularly popular. For the savory

nature of German food.

LUNCH TIME IN BERLIN NEAR CHECKPOINT CHARLIE


FI RMS visiting design firms across Berlin


NODE 2003

FOUNDED

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EMPLOYEES

NODE is a small design

identity, and exhibition

firm that was established in

design. We were shown a

2003 by Anders Hofgaard

variety of books from travel

and Serge Rompza. The firm

guides to experimental

primarily focuses on print,

scratch-and-sniff books.


Edenspiekermann

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Founded by Erik Spiekermann,

During our visit, we were able

Edenspiekermann is no doubt one

to analyze the difference in

of the biggest and most prominent

atmosphere between working in a

design firms in Berlin, but also all

large design firm, versus working in

across the globe.

a small firm such as NODE.

In order to design for understanding, we need to understand design. Erik Spiekermann


Etsy is an online marketplace for individuals to create and sell products to customers all over the planet. After visiting Etsy, we were able to see the flexibilty and freedom they had as designers. The culture of their business allowed for this freedom and it showed through their design work.

2005

FOUNDED

757

EMPLOYEES

1.5M

ACTIVE SELLERS

32M

PRODUCTS

Etsy


A CO-WORKING SPACE Betahaus is an open workspace that invites designers, writers,

developers, entrepreneurs, and

many others to work and share with one another.


MAKERBOT 3-D PRINTER USED IN THE WORKSHOP

There are many rooms and

in on several presentations from

workspaces in the Betahaus,

international start-ups, giving us a

ranging from a cafĂŠ, meeting

new perspective on a shared design

rooms, a woodworking shop, an

workspace. To end the tour, we

electronics lab, and even a 3-D

experimented with 3-D printing.

printing lab. We were able to sit

KATY WORKING ON A MODEL


Arch itect ure AN OVERVIEW


Across the city of Berlin, we saw many iconic and historic buildings alike. Berlin’s political history has shaped the landscape we see today. The city is a tapestry of remodeled pre- WWII monuments, examples of Modernism, and East German Plattenbauten. With cranes, pipes, and scaffolding visible everywhere, the city continues to grow, adapt, and search for its identity, while not forgetting the past.

NEUE NATIONALGALERIE DESIGNED BY THE FAMOUS LUDWIG MEIS VAN DER ROHE IN 1968


TV TOWER, BUILT DURING THE COLD WAR IN EAST BERLIN, IS THE TALLEST STRUCTURE IN BERLIN

34 We had the opportunity to visit the Bauhaus Archive, based on the original design by Walter Gropius. The Archive, Modern in its design, holds many products, textiles, and pieces of art created by the students and teachers of the Bauhaus.

RIGHT THE BAUHAUS ARCHIVE FAR RIGHT BERLINISCHE GALERIE


BERLIN HAUPTBAHNHOF IS THE CITY’S CENTRAL TRAIN STATION

Pictured above is a model in the Berlinische Galerie, where we saw an exhibition about the architecture of post WWII Berlin.


TYPO GRAPHY

IT’S ALL ABOUT THE TYPE

TOP LEFT THE LOBBY OF FONTFONT BOTTOM LEFT THE ENTRANCE TO GESTALTEN RIGHT A DISPLAY IN THE MUSEUM OF LETTERS


TYPE ALL DAY The group started the day off with a tour of FontFont. The members at FontFont taught the full extent of what goes into making a font family. After meeting with FontFont, everyone has a little more appreciation for typefaces. Later, the group visited Gestalten Publisher, where a designer/editor spoke about the importance of books in design. At the end of the day, we went to the Museum of Letters. This museum was a collection of signage from Berlin and around the world. Each of the letters on these old signs represented a humanistic approach to typography.


2 DAY TRIP: BAUHAUS DESSAU AND MASTERS’ HOUSES

DESSAU



WEIM

AR

IN

AU

BERL

DESS

S U A H U BA THE


THE BAUHAUS SCHOOL OF DESSAU WAS A PLACE FOR STUDENTS TO EXPERIMENT AND LEARN THE FUNDAMENTALS OF DESIGN


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Every thing had a place, a meaning, a purpose.

THE BAUHAUS SCHOOL LOCATED IN DESSAU.

INSIDE THE BAUHAUS Walking through the halls

The building’s architecture,

of one of the most famous

the design of the lamps

design schools was an unreal

and doors; everything had a

experience. As a design

place and a meaning. Going

student you don’t expect to

through and seeing those

ever see what you’ve read in

minute details essentially

design history books. But we

emphasized the entire

had the opportuity to see one

philosophy of the Bauhaus.

of the most famous design

It makes you question how

schools, and it lived up to all

a school could be so forward

of our expectations.

thinking. The building looks

Everything the Bauhaus did was a carefully calculated decision that worked to make a cohesive whole.

like something that would have been built today, but in reality was designed all in the 1920’s.


ABOVE A MIRRORED SPHERE USED IN PHOTOGRAPHY EXPLORATIONS LEFT THE HALLWAY OF THE SKY BRIDGE LEADING TO GROPIUS’ OFFICE


THE STUDENT DORM BALCONIES

44 THE BAUHAUS EXPERIENCE Students of the Bauhaus

to foster closer relationships

were expected to be fully

with their classmates. The

immersed in their work

Bauhaus had a similar idea

and design. Therefore the

for their masters as well

Bauhaus created what may

with a designated living

be considered the first dorms

community a couple blocks

of Germany. It allowed

away from the school.

students immediate access to the buildings and the ability


ABOVE AN ABSTRACTION OF MASTER GROPIUS’ HOUSE LEFT ENTERING THE MASTERS’ HOUSES


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FRANKFURT

DAY TRIPS: KRONBERG: BRAUN MAINZ: GUTENBERG MUSEUM



48 ABOVE A SKETCH OF BRAUN GADGETS BY AMELIA

Many of us don’t think about the design of the everyday objects we find in our house. We don’t think about the angle of the handle on our hair dryer or the grip on our toothbrush. We don’t need to because of industrial designers like Braun who have perfected it down to a science.


THE PIONEERS Visiting the Braun Museum was extremely eye opening. Everyone kept saying, “Hey, I own this!” or “Wow, my parents have one of these.” Braun has been designing household items since 1921 and has essentially led the way in terms of industrial design. Their sleek uniform design has been extremely influential. Companies like Apple have taken Braun’s successes and incorporated it into their own design. We were grateful to have been able to see the progression of Braun’s advancements.

LEFT AMELIA LOOKING AT THE PROGRESSION OF BRAUN’S HAIR DRYERS BELOW STUDENTS LISTENING TO THE TOUR




GUTENBERG MUSEUM

THE TOUR GUIDE SHOWING AN ALTERNATE PRINTING TECHNIQUE

While touring the historical

NATALEE WITH HER FINISHED HAND PRINTED PAGE OF THE 42-LINE BIBLE

gazed upon three copies of the

artifacts of the Gutenberg Museum in Mainz, Germany, the group infamous 42-line Bible. Students were also able to experiment with hand-done alternative printing.


Using three oil-based inks in

from letterpresses or from

primary colors, the students

the students passing the

printed designs of their

paint rollers over paper

choice. Using rollers to

themselves.

apply the ink, images were created through pressure


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ZÜRICH VITRA DESIGN MUSEUM ZHdK CAMPUS MATERIAL ARCHIVES FOOD FREITAG FACTORY



VITRA DESIGN MUSEUM

TAKE YOUR PLEASURE SERIOUSLY -CHARLES EAMES


TOP RIGHT OUTSIDE OF VITRA DESIGN MUSEUM LEFT VITRAHAUS FILLED WITH DISPLAYS OF FAMOUS DESIGN FURNITURE BOTTOM RIGHT ABBY ADMIRING A DESIGN BOOK ON DISPLAY IN THE VITRAHAUS

We stopped at the Vitra Design Museum on our way to Z端rich, Switzerland. At Vitra, we were able to experience firsthand a lot of the design furniture that we had learned about in our previous design classes. There was also an exhibit on African design and a large slide/viewing tower just on the outskirts of the museum.


FOOD AND DRINKS OF SWITZERLAND

In Z端rich, Switzerland, much of the food was similar to the food in Germany in the sense that there was plentiful meat, bread, and cheese.


ONE OF THE DELICIOUS WINNER WINNER, CHICKEN DINNERS

However, at a group dinner

celebratory feast for Megan’s

we were given the good grace

22nd birthday, resulting in

of American fare. Many of

a great deal of appreciated

the students ordered “Yeasty

merriment.

Boy” beer and fried chicken with french fries for dinner. The restaurant was located on a farm that is built on the farm-to-table concept. The dinner also doubled as a

MEGAN CELEBRATING HER BIRTHDAY


ZHdK

ZURICH UNIVERSITY OF THE ARTS

We had the pleasure of visiting the most prominent school of art and design in Z端rich, where we got a demonstration of student projects, as well as touring the school itself.

NICOLE LOOKING THROUGH LIBRARY


THE MAIN ENTRANCE AND LOBBY

WALKING THROUGH THE HALLS OF ZHDK


ZHdK

MATERIALS ARCHIVE While visiting ZHdK in

from natural fibers, to 3-D

ZĂźrich, Switzerland, the

printed objects, metals,

group’s tour through the

glass, fabrics, and almost

University included viewing

everything else imaginable.

the materials archive in the library. The objects ranged


BELOW ONE OF THE MANY EXAMPLES OF NATURAL FIBERS ABOVE EXAMPLES OF TEXTILES AVAILABLE


A RESOURCEFUL LOOK INTO URBAN FASHION A FUNCTIONAL TOOL AND ACCESSORY A BEAUTIFUL DESIGN THAT REDEFINES

FREITAG FACTORY


AN EMPLOYEE CUTTING OUT BAG PATTERNS

THE IDEA OF FREITAG Freitag was created in 1993

We were not disappointed.

by two brothers who saw the

As soon as we started our

need for strong, functional

tour we were blown away by

and weather resistant bags.

their dedication to recycling

They found their solution

or rather upcycling of their

in reusing old tarps from

products. Their entire

trucks and bicycle tires.

facility was designed to be

Today Freitag has expanded

environmentally friendly.

dramatically to selling 40

Even the rainwater they

different models in 460

collected was used to wash

stores around the world as

the tarps.

well as online. This increase in commerce and unique design is what led us to the Freitag Factory in ZĂźrich, Switzerland to see how these bags are made.

Freitag’s ideals permeate through everything that they do. It was fascinating to see a company that cares about sustainable design.


Our time abroad showed us many things that we could not have experienced otherwise. We were immersed in a design landscape that was both foreign and familiar because we had previously learned the history. It gave many of us a new

perspective and opened our eyes to the diverse culture of design. Our study abroad was awesome and amazing and exceeded all of our expectations. We hope you enjoyed learning about our time abroad too.

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